Tag Archives: Justin Smith

‘Hayden Quinn: South Africa’ episode 12: Rhino spotting, Zulu dancing, more Woolworths deceit!

Hayden Quinn 12 Rhinos Whale CottageLast night’s episode 12 of ‘Hayden Quinn: South Africa‘ showed many South Africans an area of the country they have little exposure to, being Shakaland, a Zulu Cultural Centre, where Quinn was exposed to Zulu stick fighting, dancing, and traditional food and beer. The link to Woolworths in rhino spotting and to Shakaland is not clear, other than that Woolworths sells Rhino-themed shopper bags.

The Wildlife ACT (African Conservation Trust) Rhino monitor guide Zama Ncube took Quinn and Justin Smith, Head of Sustainability at Woolworths, to track black and white rhino, finding fresh dung and tracks of the rhino in the thick grass, and they were able to spot them too. Woolworths’ shopper bags with rhino visuals were plugged, as was the My Planet shopper card, proceeds of which go to the Wildlife ACT program.  Hayden Quinn 12 Justin Smith and guide Whale CottageThe link between Woolworths’ Sustainability focus and Wildlife ACT was not explained.  Quinn then took to the skies in a helicopter, flown by pilot Etienne Gerber of the Zululand Anti-Poaching Wing of Project Rhino KZN, making it far easier to see the rhinos from above, and to control their movement and protection.  Quinn was spoilt with sightings of zebra, giraffe, and buck.  He was told that there are 20000 rhinos now.   Continue reading →

‘Hayden Quinn: South Africa’ episode 11: perpetuates Woolworths’ Ayrshire ‘happy cow’ myth, cooks ‘Memory Food’ with Chef Jackie Cameron!

Hayden Quinn 11 Midlands More Cows

It was ironic that episode 11 of ‘Hayden Quinn: South Africa‘ last night focused on the Natal Midlands, and that a large part of the half-hour episode focused on farmer Kevin Lang’s Fairfield Dairy Ayrshire farm, given our Blogpost yesterday about the new defensive Woolworths ‘Good Food News’ supplement in the Sunday Times.  

The episode started off with Hayden having a cooling swim near the Howick Falls, which have a 105 meter drop.  Once refreshed, he met Chef Jackie Cameron, then Executive Chef of Eat Out Top 10 restaurant at Hartford House, but who has left toHayden Quinn 11 Midlands Jackie and Hayden at Market Whale Cottage establish her Jackie Cameron School of Food and Wine, which opens in Hilton in January.  Chef Jackie was identified as a WWF-SASSI Trailblazer Chef.  They met at the Karkloof Market, which is just outside Hayden Quinn 11 Midlands Rob SymonsHowick, and here Jackie introduced Hayden to farmer Rob Symons of Broadleaze Organics, offering unusual herbs such as Vietnamese coriander. Dutch cheesemaker MJ Mook of Just Cheese introduced Hayden to and allowed him to taste her special cheeses.  The market seemed a jolly space, with fresh vegetables, herbs, meat, flowers, cheeses, and more. Continue reading →

‘Hayden Quinn: South Africa’ – who is he, are SA viewers being misled, Woolworths pushing its Australian investments ?

Hayden Quinn Title page sunflowersThe question on the lips of many South African viewers of ‘Hayden Quinn: South Africa’ is: why Hayden Quinn?  Why choose a MasterChef Australia top 3 finalist (no, not winner) of 2011 (no, not even 2013) to promote the beauty of South Africa and its abundance of sustainable foods amongst South Africans? We did some research, and found that South African viewers are being misled about the TV show host, and that Woolworths appears to have a hidden agenda in pushing its Australian investments!

I started with the Cardova Group, the production company of ‘Hayden Quinn: South Africa‘, and of the ‘Expresso Morning Show’ and ‘Top Travel‘ too, all flighted on SABC3.  A random e-mail landed in my Inbox from LinkedIn, asking me to congratulate Mark Bland as newly appointed Producer of ‘Hayden Quinn: South Africa’, just as the series kicked off and my interest in it was piqued.   I got Mark’s cellphone number via LinkedIn, and asked him for more information about the food series.  He was extremely hesitant in talking to me, even though we have known each other for  a good two to three years.  He is a regular reader of my blog, and has commented on it on occasion.  I was taken aback about his hesitancy to meet, to talk about the new show, stating that he had just been promoted, and did not want to jeopardise his new appointment in case I wrote something that could land him in trouble. As a regular reader he would have known that I can only write what I have been told.  As the producer of the show, one would have thought that he would have wanted information about the series to be shared, or expected that he would have referred me to a PR person within his company, or at Woolworths, SABC3, and/or Nedbank, the major sponsors of the series.  The best he could send me was this bland (pardon the pun) media release: Continue reading →

Australian Hayden Quinn makes Capetonians proud of their beautiful and sustainable city!

Hayden Quinn Title page sunflowersIt is ironic that Australian 2011 MasterChef Finalist (and not even a winner) has become a celebrity, to such an extent that he has become the host of a 13 series SABC3 programme about sustainable eating in our country, also combining the travel highlights of the regions Hayden will visit. Beautifully filmed, with some product placement overkill, the first episode last night made one proud to be a Capetonian, and to see our beautiful city through the eyes of the guest chef! Hayden described Cape Town as the ‘tip of the iceberg‘, whilst raving about loving South Africa.

The episode begins with Hayden doing some surfing, sharing his passion for the ocean, saying it is the place at which he feels most at home.  The link to the ocean  is made, to share that he is a WWF SASSI ambassador, our local organisation that educates consumers about only ordering and buying orange-listed fish.  It explains Woolworth’s dominance in the programme, with a number of TV commercials, although none match the beautiful ads which it created for MasterChef SA in Seasons 1 and 2.  Hayden is ‘crazy about adventure’ and good food, he shared.

The start to Hayden’s food adventure was the Neighbourgoods Market at the Old Biscuit Mill, where he sampled sandwiches from The Kitchen, and samoosas from Cumin Catering.  He described it as a ‘buzzing inner-city market‘, reflecting the flavours and fresh foods of Cape Town. Continue reading →