I returned to my guest house all charged up after a full day spent at the Cape Town International Convention Centre yesterday, to attend World Travel Market (WTM) Africa, the first time ever that a travel and tourism exhibition of such a stature has been held in Cape Town.

World Travel Market has been held in London for years, and is the second largest travel and tourism exhibition in the world, after ITB in Berlin, and larger than Indaba, which is held in Durban.  At the press conference yesterday afternoon it was said that Reed Exhibitions must have had tremendous confidence in Africa generally and in Cape Town specifically,  to have brought the exhibition to our city, partnering with Thebe in hosting it.  One was surprised at the many stands that had been sold, not only to Cape Town and Western Cape tourism players, but also to national brands (including Durban Tourism, which was interesting, especially as it was not manned on Saturday!) as well as a host of international brands such as Lufthansa, Singapore, Berlin Tourismus & Kongress GmbH, Dubai, Malaysia Tourism Promotion Board, Turkey, Reunion Island, Seychelles, Zambia Tourism Board, Namibia Tourism Board and Airports Company, Mozambique, and many more brands, there being about 150 stands in total.  Even the Whale Crier from Hermanus paid a visit!

The communication with WTM Africa had been efficient, attendees being invited to register in advance, so that one could attend for free, which must have led to the good attendance yesterday.  While the service at the registration desk could have been friendlier, it was efficient in general.  Other than visiting many of the exhibitors, and bumping into numerous tourism players on the floor, an important benefit was the interesting programme  of talks over the two days of the exhibition.   By the time I could get to the exhibition, at about 11h15, the talk on Mobile Apps was fully ‘occupied‘ with 100 attendees,  as one of the WTM Africa staff said, which meant that we were not let inside initially, for ‘health and safety reasons‘!  After calling for a senior Continue reading →