Yesterday Cape Town scored 100 % in being the Host City in which the Quarter Final between Germany and Argentina was played, and will be remembered by fans from around the world, both in Cape Town and those watching in their homes, pubs or Fan Parks, for excellent soccer between two giants in this sport.  But Cape Town had its best marketing ever, with more-than-perfect winter weather at 22 C, and the world’s VIP’s present and sharing their love for Cape Town and South Africa.

What was a magnificent start to the soccer Saturday was the Fan Walk from the city center to the Stadium.  So many Capetonians I spoke to told me that they were so disappointed to not have bought tickets for the matches, but that they wanted to walk the Fan Walk to get the feeling of its fantastic spirit, which they had heard about from others and seen reported in newspapers.    Thus they made their way along the Fan Walk with their families, in the afternoon, enjoying the happiness and goodwill amongst walkers from around the world.  EyewitnessNews reported that 200 000 persons walked the Fan Walk yesterday, a record number.  It was an incredible sight – Argentinian fans wore blue, or blue and white wigs, and proudly had their flag around them as a cape.  The German fans were a little more conservative, but wore their team’s Adidas T-shirt, some had German flag colours painted on their cheeks, and some had even adopted the hardhats with Deutschland on them.    The pavement outside shu and Doppio Zero in Green Point was completely jam-packed about two hours before kick-off.  A massive German flag had been put up on Signal Hill.

The atmosphere inside Cape Town Stadium was electric, from the time the ticket holders arrived.  The early arrivals had the comedy of seeing South African President Jacob Zuma get into his soccer togs and play in a Special Olympics Unity Cup, in aid of the diasbled, game at 14h00, a funny sight to behold.   I did duty as a volunteer behind a German block of about 200, and they had the most unbelievable “gees”, all dressed the same, all being led in singing throughout the match, all receiving a Deutschland scarf which they held up at the start of the match and which caught the TV cameras and was filmed.   They were so visible, standing for a large part of the match (but not blocking the view of anyone behind them) that the German undercover police filmed them (from behind) to have their behaviour on record as evidence of potential hooliganism just 10 minutes before the game ended! 

The 4-0 result was testimony to an amazing match played by the German team, and Argentina just could not crack a goal, disappointing their many fans, who had by far the most flags hanging over the sides of the stadium.   The first goal was scored in a record of 8 minutes after the start, and three goals were scored in the second half, the last coming just before the end of the match.   It was a fantastic match, and well worth any money that soccer fans had paid to be there.

But it was the VIP presence at the match, outclassing that of the England – Algeria game in terms of VIP attendance, that was the highlight for Cape Town yesterday.   FIFA President Sepp Blatter was present at the stadium for the first time, attending this seventh Cape Town match, as was President Zuma attending his first Cape Town match.  Leonardo DiCaprio was there (he had been seen eating at Nobu at the One&Only the night before), as were what was reported to be Orlando Bloom but in fact was Prince Carl Philip of Sweden, sitting next to an unglamorous-looking Charlize Theron (who stayed at the Table Bay Hotel).   Germany’s Chancellor Angela Merkel came to support her team, and could not stop beaming.  Her boys gave her a “Luftkuss” to thank her for coming to support them when they did their victors’ walk around the stadium.   Western Cape Premier Helen Zille was there, having fetched Merkel from the airport, taken her to see Khayelitsha (the Violence Prevention through Urban Upgrading Centre, and visited children from the Youth Development through Football programme ‘Soccer 4 Hope’) prior to the match,  and hosting her for dinner after the match.  

Previous German team captain Michael Ballack was there, the first match he has been seen to attend, having been on holiday while he recovers from his injury, which led him to not be selected for this World Cup.   He almost seemed unhappy that his team was doing so well without him, but he did have a huge smile when the fourth goal was scored.   Soccer star Lothar Matthaus sat with Ballack – he has been tipped as the new German coach if Joachim Loew’s contract is not renewed after the World Cup, but his team’s performance to date make it unlikely that it will not be renewed.   Mick Jagger was there, and he, Leonardo DiCaprio and socialite Paris Hilton were seen to be partying at The Fez (above Vaudeville) last night.   Homegrown billionaire and second space tourist Mark Shuttleworth was there, having attended the previous Cape Town match as well, very low key and not appearing to have VIP status as far as seating went – he was with his dad at the previous match, dressed as a soccer fan in South African colours.  

Twitter crashed a number of times during the match, not being able to handle the volume of Tweets everytime Germany scored.  Paris Hilton is an avid Twitterer with more than 2 million followers, and despite her Port Elizabeth publicity, she raved about the city (“Cape Town Rocks!”, “Went to Cape of Good Hope. So beautiful. Saw the cutest penguins and ostriches.  Having an amazing dinner in Cape Town now.  Love the food here”).   These are priceless endorsements. 

Last night Cape Town erupted, and restaurants were experiencing trade like they had hoped for throughout the World Cup.   Accommodation in Camps Bay was sold out – this date had been booked out for months ahead, sadly the only one for the World Cup period, but Tuesday will also be sold out for the Semi-Final between Netherlands and Uruguay.

Yesterday will be the day long remembered by soccer fans for a good game, but also for the fantastic comments made about Cape Town and its beauty by TV commentators.  The endorsement of the city by them reaches millions of viewers, and is extremely powerful in the marketing of the city.   Yesterday Cape Town won the Quarter Final for soccer fans in the city, the country and around the world!  She was the most perfect of a Mother City!

Chris von Ulmenstein, Whale Cottage Portfolio:  www.whalecottage.com