In an eagerly awaited speech by President Ramaphosa tonight, the country was delighted to hear that every resident in our country will be vaccinated, whether citizens or not. No one will be forced to be vaccinated.
Furthermore, alcohol may be sold again subject to certain conditions, beaches are opened, and the start to the Curfew will be from 23h00. Continue reading →
The Sweet Service Award goes to the Heritage Day/National Braai Day joint Checkers and Uber promotion yesterday, whereby a 1 kg pack of Checkers Boerewors was delivered to one’s home by Uber, at a charge of R60 to one’s Uber account. The delivery was made in an unbelievable delivery time of seven minutes from placing the order via the Uber App! Continue reading →
* Greg Lambrecht has created the Coravin device, to draw a glassful of wine from a bottle without removing the cork, thereby preventing oxidisation, and thereby keeping the bottle drinkable for another few months.
* e-Tourism is on the up, says SafariNow, a local booking portal. Due to the weak exchange rate, making international travel expensive, more locals are choosing to travel locally, choosing less expensive accommodation options, spending on average R2300 per day. Social Media is vital, the company says, becoming an electronic word-of-mouth, which is driving the choices of travellers.
It should have been a surprise that the Sunday Times last weekend contained 10 full page and 16 smaller advertisements in honour of the late Nelson Mandela, given his passing on Thursday evening, and the deadlines of newspapers to ensure their distribution in the early hours of Sunday morning. It was interesting to evaluate corporate South Africa’s response, in their advertisements, to the passing of our country’s greatest leader, most quoting the wisdom of Madiba in their tributes to him.
Given the two days in which ad agencies had to book their clients’ advertisements, it is clear that they could not have created them in such a short time period, given lead times to conceptualise the ad, obtain client approval, and to produce the material. It is clear that the major corporates had their farewell ads to Madiba prepared and mothballed for the announcement of his passing.
The most touching and most genuine advertisement, in our opinion, is the one by Nando’s, demonstrating the power of consistency in advertisement layout and typeface, recognisable to any South African without its logo or branding. The most disgusting of all the ads is that by funeral organisers AVBOB, depicting Madiba in daisies, and shouting its pay-off line ‘We’re here for you’!
Pick ‘n Pay’s advertising disappointed, with three full page advertisements in last Sunday’s edition, the one on page 12 in the main body being a crass ‘Price Cuts’ one, amidst the remaining ads all being tributes to Madiba. Pick ‘n Pay and the media department of its ad agency could have done a better job in planning the placements, requesting its tribute ad in this slot, and its special offer ad in other sections of the paper. Cynically one could think that the retailer purposely capitalised on the above Continue reading →