It is ironic that Australian 2011 MasterChef Finalist (and not even a winner) has become a celebrity, to such an extent that he has become the host of a 13 series SABC3 programme about sustainable eating in our country, also combining the travel highlights of the regions Hayden will visit. Beautifully filmed, with some product placement overkill, the first episode last night made one proud to be a Capetonian, and to see our beautiful city through the eyes of the guest chef! Hayden described Cape Town as the ‘tip of the iceberg‘, whilst raving about loving South Africa.

The episode begins with Hayden doing some surfing, sharing his passion for the ocean, saying it is the place at which he feels most at home.  The link to the ocean  is made, to share that he is a WWF SASSI ambassador, our local organisation that educates consumers about only ordering and buying orange-listed fish.  It explains Woolworth’s dominance in the programme, with a number of TV commercials, although none match the beautiful ads which it created for MasterChef SA in Seasons 1 and 2.  Hayden is ‘crazy about adventure’ and good food, he shared.

The start to Hayden’s food adventure was the Neighbourgoods Market at the Old Biscuit Mill, where he sampled sandwiches from The Kitchen, and samoosas from Cumin Catering.  He described it as a ‘buzzing inner-city market‘, reflecting the flavours and fresh foods of Cape Town. Continue reading →