Tag Archives: Parlotones

Stellenbosch squeezes most out of its 2015 Wine Festival, poor website!

Stellenbosch Wine FestivalBilled as a three-day event but stretching over a week, the Stellenbosch Wine Festival presented by Pick ‘n Pay draws to a close today, with a feast of events offered.  It is the largest wine festival in the country, and the oldest.  The media blurb proudly brags that the Stellenbosch Wine Festival presents the best of Stellenbosch’s ‘great wine, gourmet food, breathtakingly beautiful nature, and performances by some of South Africa’s most popular musicians‘.

Held at the Coetzenburg Sports Grounds since Friday, 200 wines of 148 wine estates that make up the Stellenbosch Wine Routes are available to taste, creating a ‘virtual wine route‘.  The Pick ‘n Pay Wine Shop will sell Stellenbosch wines to drink at the Festival, to take home, or to ship back to one’s home destination.   Winemakers from Waterford Estate, Spier, Kleine Continue reading →

Winestyle and TASTE crush Crush! digital food and wine magazine!

We have written about Crush!1, Crush!2 and Crush!3, Michael Olivier’s digital food and wine magazine, which he launched last year.   As other publications are being launched which embrace food and wine, both digitally and in print, I chose to evaluate Crush!4 against its competitors, putting myself in the shoes of a food and/or wine marketer, deciding where to spend a marketing budget, and as a food and wine lover, deciding where to spend my time reading.   I evaluated Winestyle, TASTE, and Crush!4, all three magazines focusing on food and wine, with a Postscript on Crush!5.

Winestyle

The first (Summer) issue of Winestyle was sent to subscribers (note one does not pay to receive the magazine) in December, and its concept is a most creative and environmentally-friendly “print on demand” one.  This saves the publishers from over-printing, saving paper and costs, and ultimately the environment.  It is published quarterly.  What makes it unique is that a weekly newsletter is sent by e-mail to each subscriber, updating them on food and wine news.  While the brand carry-over is not strong in terms of the banner design of the newsletter (initially I thought the newsletters were from wine consultant Nikki Dumas, who has a similar company name).   This builds brand awareness weekly, and bridges the quarterly print publishing period.

The 88-page magazine is larger than the standard A4 size, and has an attractive cover, although it is not photographed in a vineyard.  The paper quality is outstanding, as is the photography.  Editor Jenny Ratcliffe-Wright is from Warwick wine estate originally, where her mother Norma and brother Mike make excellent wines, and this makes Jenny well-connected to the wine industry.  In her editorial Jenny writes: “It is our intention to help everyone make full use of every wine-drinking day …. it’s your passport to all things enjoyable, to in-the-know wines, delicious and simple-to-prepare food and accessible travel – all in a large, sexy, glossy, collectible magazine”.   The theme of the Summer edition is celebration, and therefore champagnes and sparkling wines are predominantly featured.

Advertising support is impressive for a first edition, and reflects the confidence of the advertisers in the publication, and wine estates Graham Beck,  Glen Carlou, Clos Malverne, Kleine Zalze,  Nederburg, Highlands Road Estate, OBiKWA, Creation, Eikendal, Adoro Wines, Muratie, and Morgenhof have taken full-page ads.  Jenny anticipates having 2500 subscribers by the time the next issue is launched in March.

The editorial content includes a focus on sparkling wine producers in Franschhoek and Stellenbosch, including JC le Roux, Simonsig, Villiera, Morgenhof, Cabrière, Graham Beck, Anura, and Sterhuis, and recommends accommodation and restaurants in the area.  A profile on a very casual looking Jean-Philippe Colmant, making excellent bubbly in Franschhoek and importing champagnes, is written by Cape Talk’s John Maytham.  A travel feature focuses on the Champagne region, which is informative and has beautiful photographs.  A food feature focuses on Tapas, with short recipes, and amazing photography by Christoph Heierli.  A Restaurant feature recommends places offering ‘alfresco dining’ in Johannesburg, Durban, the Winelands and Cape Town.   A feature on cocktails has some that call for sparkling wine. The results of a wine-tasting, a panel comparing South African sparkling wines Silverthorn, Colmant Brut, Villiera, Jacques Bruére, and Simonsig, with champagnes Moët & Chandon, Veuve Cliquot, Piper-Heidsieck, Pol Roger and Tribaut Brut Tradition, are featured.  Joint first winners were Silverthorn the Green Man Brut and Tribaut Brut Tradition.  A tasting panel evaluation of the 2010 vintage Sauvignon Blanc of Groote Post, David Nieuwoudt Ghost Corner, Neil Joubert, Arabella, Sophie Terblance, Delaire, Diemersdal, Klein Constantia, De Grendel and Du Toitskloof ranks them in this order.  An article on cigars concludes what must be the most excellent food and wine publication available locally now.

I cannot wait for the Autumn edition.  I do recommend that there be more synergy between the magazine and the newsletter as well as its website in terms of branding and design.  Of the three magazines reviewed in this blogpost, Winestyle is the best by far, and we congratulate editor Jenny on this achievement for her maiden issue.

TASTE

Woolworths’ in-house magazine is written and published by New Media Publishing, and they have regularly won ADMag and Pica Awards for Customer Magazine of the Year for it, most recently in 2009.   It costs R20,95, is published monthly, and is sold in outlets other than Woolworths too.   It is A4 in size, with 134 pages, and does not have a statement to describe what it stands for, but its cover photograph represents food.  Wines appear to be a secondary focus.  The editor is highly regarded Sumien Brink, with Abigail Donnelly ably at her side.

Advertisers are a mixed bunch, including car retailers, liquor brands (Darling Cellars, Krone, Bombay Sapphire, Veuve Cliquot, Brand House), watch brands, kitchen suppliers, decor brands, food brands (Lancewood, Lindt), investment companies, a restaurant (Cape Town Fish Market), and accommodation, most of the brands not sold by Woolworths at all.

The editorial content of the December issue includes a Trends feature, and food related trends are featured with beautiful large photographs by Lee Malan and Jan Ras.  Where recipes are featured, they are short and sweet, and do not dominate the look of any page (something competitors House and Leisure Food can learn from).  A Foodstuff feature focuses on products that are sold at Woolworths, but most are non-branded items, and the Woolworths link is very low key. It even has an interview with and one done by Andy Fenner, who writes the JamieWho? blog, a contributor to Crush! issues 2, 3 and 4, but he has withdrawn his support, probably due to his new (not yet clearly defined) involvement with Woolworths, and not wanting to be associated with his friend David Cope’s disparaging Twitter campaign against ourselves, in retaliation to our review of Crush!3.   A chicken feature by man-of-the-moment Justin Bonello, a fish focus by Sam Woulidge, a canapé feature by Mariana Esterhuizen of Mariana’s, a feature on Dewetshof by Woolworths wine consultant Allan Mullins, and a feature on Oded Schwartz of Oded’s Kitchen and his relishes, chutneys and preserves, follow.  Christmas recipes are featured, but are few in number.  Restaurants featured are the fabulous Babel on Babylonstoren (next door to Backsberg), and the heavenly Hemelhuijs.  Blueberries are featured, with recipes, as are Summer lunch recipes.  An exclusive extract from Australian Bill Granger’s receipe book “Bill’s Basics” is featured.  A travel feature by Judy van der Walt focuses on the Dordogne region, and the magazine ends off with a month’s worth of recipes for snacks, lunches, tea time, and suppers.

I hadn’t bought a TASTE magazine for a while, and remembered it to be more attractive and impactful.  The focus may be too much on recipes, and too little on wines.   The features are written by good quality journalists, and could possibly be expanded.   I liked the way Woolworths as a brand is not ‘in your face’ when reading the magazine – in fact I wouldn’t have minded more direct brand-linkage, to know what to look for when next I shop.  There are so many organic and other quality suppliers to Woolworths of fruit and vegetables and other foods, as well as of wines, which could all be the subject of features, not necessarily linked to recipes only.  A “new Woolworths products” feature would be welcome.  For a marketer, TASTE would be an important advertising medium to consider, given its association with Woolworths, and the profile of the Woolworths shopper, with a reasonable disposable income.    There is little carry-over between the magazine and its website.

Crush!4

The digital food and wine magazine Crush! has no print partner, and is haphazard in its publishing frequency. On Twitter the editorial team hint at how busy they are in doing work for the publication, but on average it appears to take them two months or longer to publish a new issue.  The arrival of the new magazine is announced on Twitter and by e-mail, as one has to subscribe to receive a link to it, and is free of charge.

Crush!4  has 44 pages and was published early in December.  It appears to have lost its restaurant reviewer JP Rossouw, and Olivier has taken over writing the restaurant reviews, something we suggested in one of our earlier Crush! reviews.   We are delighted with another of our recommendations that Olivier adopted, which was to let (lady) bloggers participate in his magazine, and he has done so by giving highly regarded blogger Jane-Anne Hobbs from Scrumptious blog a recipe feature, and he has introduced a recipe competition, in which the recipes of bloggers Colleen Grove, Jeanne Horak-Druiff, Meeta Khurana-Wolff and Nina Timm can be evaluated by readers.

The navigation of the pages, and more particularly the content on each page, remains tedious. The front cover looks better, the copy on top of the photograph being easier to read, but it is not yet perfect, especially when one compares the ‘less is more’ covers of the two other magazines above.  Most flashing gimmicks have been removed from the front cover, and have largely been discontinued.   Advertising support is poor, and appears reduced relative to previous issues, and compared to the two other publications above, with only Hidden Valley, Pongracz, Laborie, Old Mutual and Ultra Liquors advertising.

The content consists of a wine page written by Olivier, and features premium brandy cocktails, a vineyard dog, wine finds, a wine myth and an overview of Sauvignon Blanc.  The Essentials page, as before, has products with poor brand recognition, but the names are typed alongside each product.  A Plaisir de Merle feature is a good promotion for the wine estate.  The recipe pages by Jane-Anne Hobbs have fantastic photography done by herself (perhaps she should become the Crush!photographer!), but I could only get to see three recipes (soup, dessert, gammon) – I am sure there were more, judging by the six bottles alongside the opening recipe, and Olivier recommends a wine per recipe.   The names of the wines are not typed alongside the bottles.   The JamieWho? page by Andy Fenner is blocked by a Laborie promotion box, still has silly moving balloon captions, and focuses on Absinthe, Champagne, Hangover Cures, Jardine’s Christmas cake,  and Christmas cocktails.  In two of his mini-stories the copy ends mid-sentence.  The review of Babel Restaurant at Babylonstoren is blocked by a competition box, and one does not know how to close it.  Restaurant names at the bottom of the Babel article are harder to read on the right hand side, especially ‘Cafeen’.

A seven-day recipe card feature by Carey Boucher-Erasmus (a food consultant to the Pick ‘n Pay Cookery School, according to Google) is easy to follow and read, but no information is supplied about who Carey is.  There is no consistency in the colours used for the names of white and red wines alongside the bottles, the white wine names typed in blue (High Five) or in green (Quaff Now).   Sophia Lindop does great food features, but has used herbs in the last two issues (rocket in the current issue and rosemary last time), making it hard to see dishes prepared with these, and thus to have attractive photographs, even if they are photographed by star photographer Russel Wasserfall.   David Cope outs himself as a guest house reviewer, of South Hills, presented on a messy red and white check background which is similar to that which he uses on his ‘The Foodie’ blog.  A summer picnic spead looks good enough to eat off the screen, and is prepared by Luisa Farelo, but there is no indication as to who she is (I could not find any information about her on Google).  The focus on Parlotones wines, named after the group, is fun in having their music videos, but I did struggle to get one to play properly.  I also struggled to find the way to open the Prince Albert feature by Russel Wasserfall, eventually finding it at the bottom right, in the smallest possible type size.  A feature on trendy Artisan Breads tells the Knead story, with colour photographs, and mentions the names of only five other artisanal bakeries around the country – there are that many others in Cape Town alone!  Helen Untiedt’s organic vegetable garden, and a Book Review page conclude Crush!4.

My overwhelming frustration with Crush! is the difficulty of reading it, and the struggle to move forward or to close what one has opened.  The promotional boxes blocking copy remains a problem, which cheapens the magazine and is irritating to have to close.  Perhaps Olivier and the design team can look at Opulent Living’s e-magazine, only 8 pages long but published regularly – it is easy to read, has no promotions, with beautiful photographs – a top class digital magazine!   I was interested to see the Crush! blogger recipe rating, and the low participation is a surprise (the highest vote is by only 100 readers after two months), given Olivier’s claim that the magazine would go to more than 1 million readers!     If I were a marketer, I would not advertise in Crush!, as a digital magazine cannot present a food or wine brand with the appetite appeal that a print magazine can, especially given the poor pack presentation.  I would therefore love to see a print version of Crush!, as it contains lots of good information, and could make for beautiful pages of copy and photography, something one would want to keep.

POSTSCRIPT 8/2: 

Crush!5 was launched today.  JamieWho? (Andy Fenner) has been replaced by Neil Stemmet, a talented interior designer, and he adds an Afrikaans dimension to Crush!, with all five his recipes in Afrikaans on his “Soutenpeper” page (this is causing a problem for English readers!).  David Cope has lost his name, and is only referred to as “The Foodie”, with no red and white check background to his contributions anymore, and both his article on Paternoster, and on FoodWineDesign in Johannesburg (held in November!!), are long-winded and boring, with few attractive photographs.   Jane-Anne Hobbs (unfortunately) has been replaced by Clare Bock (owner of Appetite catering company, I learnt from Google) in a food/wine matching feature – by chance I worked out how this feature works – if you click on a wine bottle, an appropriate recipe pops up, rather than finding an appropriate wine to match the recipe!   The five food bloggers in the recipe rating section are complete unknowns.  Luisa Farelo (with an introduction in this issue – she is a chef and food stylist) does another feature, this time on Sunday lunches, and the styling is good enough to eat again.  A food and wine events calendar is a good new addition, while a classifieds section probably is not, the ads being so small that one cannot read them.  A feature on The Test Kitchen, and owner and chef Luke Dale-Roberts, is good with great food photographs, as is the one on Jordan Winery, but the labels underneath the bottles are so tiny that one may not see them.  The interview with Bertus Basson of Overture (Michael is a stickler for spelling, but misspells the restaurant name in his introduction) is weird, and probably does not do him a favour.  Advertisers are Fairview, Pongracz, Old Mutual, and Avocado magazine.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com   Twitter: WhaleCottage

Restaurant Review: There is no cellar at Sotano by Caveau!

Sotano by Caveau Mediterranean restaurant opened officially today in the newly renovated funky La Splendida Hotel on Beach Road in Mouille Point, near the lighthouse.  Its name has caused confusion on Twitter, as it has been referred to both as Sotano (meaning ‘cellar’ in Spanish) and Sontano (the till slip spells it this way).  Given that the name is to link to Caveau (‘cellar’ in French), the spelling must be the former.  However, there is no cellar visible or accessible to patrons at Sotano!

The restaurant is operated by Caveau, a Wine Bar and Deli in Heritage Square on Bree Street, and At the Mill in Newlands.   The owners are the trio of Jean-Yves Muller, Brendon Crew and Marc Langlois.   It is a surprise that Newmark Hotels, who operate the new hotel, has chosen to contract out the running of the restaurant to Caveau, when it has restaurant interests in OYO (in its V&A Hotel) and Salt Restaurant (in its Ambassador Hotel).   Talk on the street is that Caveau has lost its charm and attraction, and lots of its good staff.  

General Manager of the restaurant is Bruce Philemon, who has worked at Buitenverwachting as Restaurant Manager, at Steenberg as Food & Beverage Manager, and as sommelier on cruise ships, he told me.  Chef Philip Myburgh was previously at Caveau, and before that at 48 on Hout Street, which no longer exists.  He was enthusiastic about his focus on ‘authentic Mediteranean’ food that will be served at Sotano, with an emphasis on seafood and shellfish.  

The wooden deck leading to the pavement, covered to protect patrons from the sun and wind (the south-easter can pump in that corner of Cape Town), with wooden chairs and tables locally made from “French wine barrels”, the imprint on each says, is clearly the most popular space on a good summer’s day.  The problem with the outside seating is that non-smokers have to endure the smoking habits of others.  The beauty of the interior design could be lost to those patrons sitting outside, Inhouse Interiors having constructed a fascinating bar in white with coloured bar stools.  The restaurant section caters for a substantial number of patrons inside, on rainy and windy days.   For ambiance, the restaurant could have done with music.

The restaurant opens at 7h00 every morning and will be serving breakfast until 11h00 every morning.  There are eleven breakfast options, and they seem expensive, but the prices can only be judged on portion sizes.   A health breakfast of muesli, yoghurt and honey costs R50; a charcuterie and cheese platter sounds an interesting breakfast option, at R 55; a salmon bagel with chive cream cheese and smoked salmon costs R60; French toast with fruit and mascarpone (R 55); full English breakfast costs R65; Eggs Benedict R60; and omelettes range from R58 – R70.   After 11h00 the blackboards offer snacking, as well as lunch and dinner options, until 23h00 every day of the week.  The staff are neatly dressed in white branded golf shirts and in grey aprons, with either Anthonij Rupert or Paul Cluver branding.

The Mediterranean menu is written onto two blackboards, and the writing is not easy to read for all menu items.   My eye caught the expensive Caprese salad at R 82 immediately, and in general the prices seem on the high side.  Chef Philip explained that the mozzarella has been sourced from an Italian in Cape Town, who makes the mozzarella from cow’s milk, and the full 100g ball is served in the salad.   Greek salad costs R58.  Oysters cost R 18 each.  Vitello tomato costs (R65), Beef carpaccio (R60), Tomato salad (R60), Fish soup (R70) and Gazpacho (R40).   The Gazpacho was spicy, and consisted of raw tomatoes, baguette slices, red and yellow pepper, as well as herbs, red wine vinegar and lemon juice blended together to make a thick refreshing summer’s day soup, a little on the oily side.   Mains range between R98 (chicken supreme) and R125 (for grilled salmon and poached egg), seafood paella and crumbed veal being the only other options.  One can order flat bread at R20, with hummus (R10) or Tzatziki (R8).   An avocado and feta pizza costs R70.   For dessert one can order fresh watermelon, a summertime treat one rarely sees on a menu (R25), as well as nougat glaze (R28) or lemon tart (R30).

Teething problems were the Cappuccino machine not working yesterday (although the hotel has a 70 % occupancy, and has been open since last week, and invitations on Twitter encouraged one to try the restaurant ahead of its official opening), and the toilet paper running out without any spare supplies.  Waiter training was happening in front of patrons.  A group of four next to me wanted to order a bottle of Pierre Jourdan Brut Rosé (R232), but the waiter offered to bring it by the glass, and the manager had to be called for assistance.   The winelist is not yet ready, but information on the winelist will be added to this review after it is finalised tomorrow.

POSTSCRIPT 16/11:  I went back to Sotano by Caveau this evening, to finalise the winelist information for this blogpost.  When I looked for a table on the deck, I was blocked by Caveau/Sotano by Caveau Operations Manager Ross Stillford, who told me that the three owners of Caveau have decided that I am not allowed to eat at Sotano by Caveau, nor at Caveau, ever again because of the review I wrote about Sotano by Caveau.  To add insult to injury, co-owner Brendon Crew Tweeted about this incident, referred to me as a “bitch” in a Tweet, and continued in disparaging and defamatory vein in subsequent Tweets.  Not a good start to a restaurant that has only officially been open for less than 24 hours!

POSTSCRIPT 22/11:  I have managed to obtain details of the Sotano by Caveau winelist.  Seperated into “Bubbles, Whites, Rose, Reds, Desserts”, it details vintages but not region of origin.   Two sparkling wines (Graham Beck Brut – R49/R195 and Pierre Jourdan Brut – R 38/R150) are offered by the glass.  No champagnes are served.   About ten options per variety are offered, and each variety offers wines-by-the-glass.  Sauvignon Blancs range from R28/R110 for Haut Espoir to R51/R205 for the Warwick Professor Black.  I was interested to see the name of a wine (Parlotones Push me to the Floor), a white blend sold at R116, I had not heard of before, and its red blend ‘sister’ Parlotones Giant Mistake.   Shiraz options range from R25/R110 to R620 for De Trafford CWG 1999.  Magnums are available for Vriesenhof Grenache 2007 (R650), Jordan Cobblers Hill 2000 (R1000) and Meerlust Rubicon 2001 (R1250).

POSTSCRIPT 2/12:  Neil Markovitz, the owner of the La Splendida Hotel in which Sotana by Caveau is located, was most apologetic about the Sotano/Brendon Crew incident when I saw him at the Newmark Hotels function two days ago.  

POSTSCRIPT 4/12: Today we went to have breakfast at Caveau, to try out the restaurant, given the many negative comments it attracted to this blog post.  We were served by the charming Lilly, who brought the breakfast board to the table, and took our order of scrambled eggs (R19) and cappuccino.  The prices were most reasonable, and the coffee was served in Origin-branded cups I have not seen anywhere else.   We were shocked at how run-down the place looked on the outside, with paint peeling off the walls, the chairs wobbly, the tables and chairs not having been varnished for ages, and the Vin d’Orrance umbrellas dirty.  It generally smacked of neglect.   Before we could be served our egg orders, we were asked to leave by the Caveau Operations Manager Ross Stillford, but not before we paid for our coffees!      

Sotano by Caveau, 121 Beach Road, Mouille Point, Cape Town.  Tel 0711962660    www.sotanobycaveau.co.za (website under construction)  Monday – Sunday.   7h00 – 23h00

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com   Twitter: @WhaleCottage

AquaFestival rocks in the V&A Waterfront

Capetonians are in for a summertime treat with a variety of AquaFestival shows presented almost daily, until 6 January, in the V&A Waterfront.

Based on past Aqua Opera performances, the new AquaFestival show has been expanded to change its focus every 3 days or so.   It started off with H2Opera earlier this week, features the popular Parlotones on 18 December, Freshly Ground on 19 December, a Jazz tribute to Miriam Makeba from 20 – 22 December, AquaCarols directed by Richard Cock from 22 – 24 December, Johnny Clegg from 26 – 28 December, AquAbba from 29 – 31 December, AquaJazz on 1 January, AquaBallet on 2 and 3 January, and Ladysmith Black Mambazo from 4 – 6 January.   The Zip Zap circus performs daily until 31 December.

Performed on a stage built on a floating barge moored close to the Aquarium, with Table Mountain as a magnificent backdrop, the setting in good weather is exceptional.  Even the singing seals trying to out-do the opera singers added an interesting touch to the concert.   The H2Opera was performed by local singers Pretty Yende and Otto Maidi, while Oleysa Petrova and Brad Cooper are two visiting singers, from Russia and Australia, respectively.

Further details can be obtained from www.aquafestival.com.  Tickets can be bought at Computicket.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com