Tag Archives: Pringle Bay

Chef Bertus Basson’s ‘In die Sop: Restaurant Evolusie’ kykNET series comes to an end, revitalises 10 country Restaurants!

 

Chef Bertus Basson and his team of restaurant and interior designers have transformed 10 restaurants in the Western Cape, each restaurant closed for three days for an instant make-over in its interior design, its kitchen design, its menu, and in some instances, its name.

The work that has gone into each restaurant transformation has been documented in ten ‘In die Sop: Restaurant Evolusie’ episodes on kykNET, with an eleventh episode summarising the series, and Chef Bertus revisiting some of the restaurants, to check on their progress.

The idea for the restaurant transformation series came from the realisation that it was not only the Lockdown that affected restaurants, but that their interior design, menu, and even restaurant name can impede their success!

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Cape Town Tourism CEO departure could benefit City tourism!

Mariette du Toit-Helmbold, CEO of Cape Town Tourism, will be leaving the organisation in July, she announced on Thursday, after nine years at its helm. While she wrote in the media statement that she had not renewed her contract with Cape Town Tourism, we believe that it is her organisation’s funder, the City of Cape Town, that may have decided to not renew her contract, Councillor Grant Pascoe finding her to be ‘inedible’, as per its original media release!

Mrs Helmbold took over the reins at Cape Town Tourism when the previous Section 21 Cape Town Tourism company was closed down by the City of Cape Town by bleeding it dry financially.  At that time Sheryl Ozinsky was the CEO of the organisation, and I served on the Board as its Deputy Chairman. I remember the sad day for Mrs Helmbold at that time, when the V&A Waterfront’s Tourist Information Centre, headed up by her, was closed down, and we tried to help mop up her tears.  Much has changed since then, Mrs Helmbold having grown in confidence when she was lucky to have been appointed as CEO of Cape Town Tourism, to step into Ms Ozinsky’s shoes.  Mrs Helmbold is a friendly person, and a good networker, but she never had the energy of Ms Ozinsky, who was able to generate reams of free publicity for Cape Town with a close to zero marketing budget at the time.  In the nine year period Mrs Helmbold became very powerful, and received support and protection from the DA powerfrau team of Premier Helen Zille and Mayor Patricia de Lille. She must have felt very safe with the support, allowing herself to slip in her performance levels over time, especially in the past two years:

*   She took long maternity leave for the birth of her daughters, over two busy summer seasons, and little marketing happened in her absences.  Her priorities had clearly changed, and she increasingly ‘mommy Tweeted’ photographs of her children, on a Twitter account that is widely read by the tourism industry as she uses it when she comments about Tourism.  Her personal Twitter account has a link to the Cape Town Tourism website.  These days she hashtags her #MommyTweets, almost in proud defiance!

*   She has had inappropriate relationships with some of her staff, treating Skye Grove and Vel Corcoran as friends rather than as colleagues.  Ms Grove took photographs of Mrs Helmbold’s children at birthday parties, and was thanked via Twitter.

*   She appears to not have been able to reprimand her staff, particularly Ms Grove, who does not hide her personal agendas relative to others in the tourism industry, in retweeting disparaging Tweets, blocking tourism players, not retweeting all positive Tweets relating to Cape Town but only those of a select few, completely unacceptable in her role as the PR and Communications Manager of Cape Town Tourism.   She allowed Ms Grove to work for outside events, such as ‘100 Women 100 Wines’ two years running, in handling the media coverage for the organisers,  and even paying a R20000 sponsorship towards the event in the first year.

*   She appointed Ms Grove to handle Public Relations, without testing her capabilities. The media releases, written by Ms Grove, have been poor, with grammatical errors, inane comments attributed to Mrs Helmbold, and poor proof reading!  The media release announcing Mrs Helmbold’s departure contained a major error, which led to a correction having to be issued, Councillor Grant Pascoe not having found Mrs Helmbold to be ‘inedible’, as per the original media statement sent out.  The media statement should have been checked by Ms Grove, Mrs Helmbold, Councillor Grant Pascoe, and Cape Town Tourism’s PR company Rabbit in a Hat Communications, yet it still was issued with the error!

*   She threatened legal action against ourselves for the criticism we and tourism commenters posted on our blog about her organisation’s poor marketing performance, using Cape Town Tourism’s limited financial resources to brief the organisation’s lawyers to issue a legal threat, which came to nothing. She tried to have our membership of Cape Town Tourism cancelled, at a time when it had expired and we had decided to not renew it, due to the poor marketing performance by Mrs Helmbold’s marketing team, despite the appointment of Mrs Corcoran as its Marketing executive.  Similarly, Mrs Helmbold allowed Ms Grove to brief the same legal firm to threaten us with legal action recently about our blog and comments posted by others.

The real thorn in Mrs Helmbold’s side has been the establishment of the City of Cape Town’s own Tourism, Events and Marketing department, in opposition to Cape Town Tourism, one could say.  This meant that Destination Marketing was removed from Cape Town Tourism’s mandate, and with it a few million Rand from the budget too, seen by many in the industry as a vote of no-confidence by the City in Mrs Helmbold’s leadership. The City is using the reduced Cape Town Tourism monies to fund its own marketing of the City (none of its work is visible yet)!  At the time that Mrs Helmbold went on the Turkey trip last September we had already heard that the City was considering not renewing Mrs Helmbold’s contract.

While one can speculate that Mrs Helmbold’s departure will be good for tourism as there can only be more marketing done than by Mrs Helmbold, and less Tweeting and politicking, as Mrs Helmbold had increasingly taken to. What is a concern though is that Mrs Helmbold leaves in five months, and the City will be advertising her position.  We know from Wesgro, the provincial tourism marketing body, that it is extremely difficult to find a suitable tourism leader, Wesgro still not having found a Tourism CEO in the past ten months since the previous Cape Town Routes Unlimited was amalgamated into Wesgro!  This is bad news for Cape Town and the Western Cape, if both bodies are leaderless – even with leaders no marketing has been visible for our region, so this will just get worse, one can predict!

The Cape Town Tourism media release highlighted Mrs Helmbold’s achievements, including the amalgamation of the various tourist information bureaus across the City and Somerset West, and many marketing campaigns she is praised for, which we have seen generating little benefit for our tourism industry!  Sabine Lehmann, Chairman of the Cape Town Tourism board, described Mrs Helmbold as ‘fearless’ (the context is not explained and we can not think of examples), and passionate about Cape Town (yet she did an intensive PR job for Istanbul when she was part of the Turkey delegation, and Tweets about Pringle Bay all the time).  Councillor Pascoe thanked Mrs Helmbold for her ‘leadership, commitment, and dedication to (sic) promoting Cape Town, both locally and internationally.  She has left an indelible mark on Cape Town and the tourism industry’, as if Mrs Helmbold has left the organisation already!

Mrs Helmbold leaves Cape Town Tourism at the end of July, the media statement says, but her contract expires at the end of June.  She will still present the organisation’s Annual Report at its AGM in October, where she will ‘hand over the reins to the new CEO‘!  She is said to start her own tourism consultancy business.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

Getaway cannot get away with its errors on Cape Whale Coast Route!

In principle it sounded like a tourism marketer’s dream – a nine page editorial on the new Cape Whale Coast Route, and a front cover with a Southern Right whale and a headline “Cape Whale Coast 30 cool things to do”.  While all coverage is fantastic, it is a shame that the Cape Whale Coast DMO and Getaway magazine got it so badly wrong in many respects. 

The article commences with a route map of the newly created Cape Whale Coast, an excellent example of joint marketing of an 150 km area that spans Rooi Els to Gansbaai, and also includes Hermanus, Betty’s Bay, Kleinmond, Onrus, Stanford and Pringle Bay.  This delineation was created when the municipalities in the area were consolidated and the Overstrand municipality was created about three years ago.  Linked to this was the creation of a joint marketing body for the region, called the Cape Whale Coast Direct Marketing Organisation (DMO), with resultant politics that have been detrimental to the tourism industry in this region, with allegations of conflict of interests, and more. 

Another section of the article describes the annual trek of the Southern Right whales between the Antarctic and the Cape south coast, a journey of 10 – 20 days, as per research conducted by the Mammal Research Institute in Pretoria.  More information about the whales follows, and the guidelines about the distance to be kept from whales.  It is in the editorial content that Getaway journalist Fatima Jakoet makes a grave error, in writing that “The southern right whales stay in our waters for about four to five months (May to September)”.   Anyone who knows anything about whales will know that they stay in Hermanus until the beginning of December.  Ms Jakoet was unable to explain her error, inexcusable for a journalist working for South Africa’s top travel magazine, with a circulation of just under 50000, a readership of 614000, with 27000 Facebook fans and about 5000 Twitter followers.   The error could have a material effect on the business of the tourism and hospitality industry on the Cape Whale Coast, in a year that is seeing the worst ever occupancy and income.

Another section of the article is devoted to the Cape Whale Coast, and the annual Whale Festival (this year it runs from 30 September – 4 October).   For a second time, and on the same page, Ms Jakoet makes the error in writing that ‘the whale season usually lasts from May to September’.  Here a further faux pas occurs, in that she writes “so be prepared to pay a little more for accommodation during these months”,an absurd statement and clearly unresearched!  All accommodation establishments and restaurants are desperate for business, and reduce their rates and prices in the winter months of May – August, increase to Spring rates in September, and to summer rates from October onwards.  Once again, this is a material error which can severely affect the tourism industry on the Cape Whale Coast.  She adds insult to injury, by writing that one could struggle to find accommodation over the Whale Festival in Hermanus.  If this is not enough, Ms Jakoet recommends that one should not come to the Route during the Hermanus Whale Festival : “If you’d prefer to avoid the crowds, it’s best to steer clear of the route during this time”!

The article then offers two pages of accommodation, restaurant, and tourist attraction information on the Cape Whale Coast, and Ms Jakoet makes recommendations, and here the trouble really starts.  Her recommendations are no surprise, given what has been seen about the DMO Board members in the past, and include the following:

*   The Misty Waves Boutique Hotel is listed first in the Accommodation section.  The owners of the hotel are the Lerm family, son Clinton being the Chairman of the Cape Whale Coast DMO and Deputy Chairman of the Hermanus Tourism Bureau.  Mother Maxie is a Director of both the Hermanus Tourism Bureau and the Cape Whale Coast DMO, and a newly elected DA councillor. 

*   The only restaurant listed for Hermanus is Bientang’s Cave, which has a great location at the water’s edge, but is not the best restaurant in the village, and not the only one with a sea and whale view!  The owners of the restaurant are Clinton Lerm’s ex-in-laws.

*   Hermanus Beach Villa is owned by Charl de Kock, the Chairman of the Hermanus Tourism Bureau, and he serves on the DMO.  On the day that the Cape Whale Coast Route was launched, Ms Jakoet requested accommodation in Hermanus, to give her more time to gather information for her article, and Joan-Anne Harris, DMO Director and Marketing Project Co-ordinator, organised the complimentary accommodation at this establishment, richly rewarded through coverage in the article.

*   Holidayscape lets self-catering accommodation, and is owned by Tom Prinsloo, a Director of the Cape Whale Coast DMO.

*  Hermanus Forest Adventures, a quad biking, treetop sliding and paintballing company, belongs to Clinton Lerm, Chairman of the DMO and Deputy Chairman of the Hermanus Tourism Bureau

*   Shark Diving Unlimited –  Marketing Manager Warren Hardenberg is a Director of the DMO

*   Percy Heywood of Percy Tours is mentioned in the article – he serves on the Board of the Hermanus Tourism Bureau

Glaring in its absence is the lack of reference to the Whale Crier, an icon associated with whale watching, and with Hermanus specifically.  Tour operators offering whale watching services, on land and by boat, are not mentioned.  It would appear that Ms Jakoet did not take the trouble to visit the Tourism Bureau in Hermanus for information, nor was she proactively provided information about the towns on the Cape Whale Coast by Ms Harris, the co-ordinator of the editorial coverage.  Hermanus’ unique point of difference, in offering the best land-based whale watching in the world, is not mentioned in the article!

The magazine cover ‘shouted’ ’30 cool things to do’ on the Cape Whale Coast Route, but one has to search for this in the feature, as it is not the headline of any sub-section.  If one counts the number of bold items listed under the half-page “What to do and see” section, one gets to 30, and it includes hiking, swimming, river rafting, tubing and mountainbiking in the Kogelberg Nature Reserve, seeing penguins in Betty’s Bay, picnicing in the Harold Porter Botanical Gardens, sandboarding on the Blesberg Dunes in Betty’s Bay, canoeing in Kleinmond, playing golf at Arabella, visiting Betty’s Bay chocolatier GaBoLi, winetasting in the Hemel en Aarde Valley, quadbiking, treetop siding and paintballing in Hermanus, hiking in the Fernkloof Nature Reserve, kayaking in the harbour, visiting the Whale Museum and the Old Harbour Museums in Hermanus, playing golf at the Hermanus Golf Club, tasting wines on the Stanford Wine Route, river cruising and horse riding in Stanford, hiking and camping at Salmonsdam Nature Reserve, shark-cage diving in Gansbaai, taking a boat trip to Dyer Island, visiting Danger Point lighthouse, and hiking the Duiwelsgat trail.  No information is presented in the editorial about these activities, other than telephone numbers and website addresses.  Interestingly, the same list of 30 activities was the subject of an article by Ms Jakoet in the April issue of Getaway, entitled ’21 things to do on the Cape Whale Coast’ and qualified ‘besides whale watching’, ironic in reducing the importance of whale watching for the route named after the whales!

I called Ms Jakoet on Friday, and she admitted her errors immediately.  She said it was unusual that the article was not proofread by the DMO, their normal procedure.  It is surprising that Ms Harris did not chase Ms Jakoet for the article to proofread, before it went to print.  Ms Jakoet blames this oversight on Indaba, which took place at the beginning of May.  To make matters even worse, the internal Getaway proofreader is Margie (Snoek) Beves-Gibson, the sister of Ms Harris’ partner David Snoek!  Ms Jakoet assures me that Ms Snoek did proofread the article, yet she did not pick up the factual errors in its content.  Ms Jakoet had included the Whale Crier, but it was removed by her editor, in giving too much focus on Hermanus, she told me.  The errors will be fixed with an apology in the August issue of the magazine, and has already been corrected on-line.   We checked the on-line article, and the only correction that has been made is the whale-watching period.  No other factual errors highlighted in this blogpost have been corrected.  Ms Jakoet seemed to tap dance when I asked her on which basis she had made recommendations for the restaurants and accommodation establishments that she had included in the article.  She said that she had used her own experience of restaurants, guest houses and self-catering establishments in the area, as well as recommendations from her colleagues, to compile the list.  She gave contradictory answers as to whether she had paid to stay at the accommodation establishments listed.

Ms Harris has become extremely defensive, and hit the roof when she was told by Ms Jakoet that I had called.  She became heavy and threatening: “The Getwaway is a personal contact that I have developed over many years of ‘wining and dining’ and you have no authority or right to contact her…Your meddling could do this relationship a lot of damage as in future the Getaway may decide not to give us FREE EXPOSURE again, because of all the phone calls and hassles they will get!!!!… Please BACK OFF and stay out of my business and what I do as a volunteer”!  She added in a further e-mail: “I am upset because you contacted MY CONTACT.  You have no right to contact them. And as I mentioned this morning you have done MY RELATIONSHIP with them damage – so stay away from them!!!!”.   Ms Harris does not appear to understand that, in her position as a Director of the Cape Whale Coast DMO, she is accountable for her actions on behalf of the DMO. Naively she wrote to me: “NONE of the coverage that we received was paid for and thus we had no control over what they decided to print”,thereby absolving herself from any responsibility for the errors.  But she is not truthful in writing this, as Ms Jakoet told me that the DMO was meant to proofread the article, and that this had been discussed with Ms Harris.

A further bone of contention is the promotional offer, which will appear in the July issue of Getaway.  Once again, the page has been provided for free, but prizes to the total value of R 35000 had to be offered.  Ms Harris e-mailed tourism bureau members in the area, at short notice, to get them to participate in the give-away.  This promotion was handled by Kirsty of Ramsay Media, the publishers of Getaway, and she said that she was given the details about each participant by Ms Harris, and she was merely a ‘go-between’.  The contentious part was that Ms Harris only selected 4- and 5-star accommodation establishments to participate in the promotion opportunity, instead of all members.  Ms Harris explains her discrimination as follows: “Due to the haste of the ‘last minute’ request of prizes, I was requested to target 4 or 5 star establishments for the Getaway as they have LSM levels of 8 – 10, thus, a more affluent readership that would expect more luxurious accommodation.   The reality is that a wealthy family who fly down from Johannesburg for the weekend will not appreciate a 3 star establishment”.  Wow – quite a statement to make!  Ms Harris appears to not know the profile of the Getaway reader, certainly not being a luxury accommodation guest, but rather a self-drive value for money-seeking South African, probably more likely to be from the Western Cape. She also does not clarify who gave her the instruction about the star grading.

We call on the Cape Whale Coast DMO to appoint a more suitable person to handle the marketing of the Cape Whale Coast, given the poor handling by Ms Harris of this whale of a marketing opportunity for the Cape Whale Coast.  Miss Harris clearly is not suited to this portfolio, and by her own admission “is not a journalist or a wordsmith”. 

POSTSCRIPT 14/6: A recent report in the Hermanus Times highlighted the uniqueness of the Cape Whale Coast Route, in having “more plant species per square meter than anywhere else on the planet”, has three Blue Flag beaches, has one of only three African penguin colonies in Africa, has the best shark diving in the world, according to the Lonely Planet, award-winning wineries, a unique whale crier, and a wealth of whales.  None of these attributes of the Cape Whale Coast Route is reflected in the Getaway article.

Getaway, June 2011 issue.  R29,95. Ramsay Media. www.getaway.co.za   Twitter: @GetawayMagazine

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecotatge.com  Twitter:@WhaleCottage

Friendly 7 Eleven Sweet and Cape Town Tourism Sour Service Awards

 

The Sweet Service Award  goes to Friendly 7 Eleven at Regent Road, Sea Point, and was nominated by Rosemary Gough.  “On Monday morning I went to draw cash (R1500) at the ATM in the Friendly 7 Eleven.   I had 3 staff members urgently waiting for the cash, so I didn’t even check the amount which I received – being more worried about giving out to my workers.  On Thursday morning I went back into the shop to get a coffee and after I left one of the staff called me back to say the manager wanted to see me.   It turns out I had left R100 in the machine and one of the staff had noticed and handed it in to the manager. When the staff member saw me back in the shop he alerted the manager to who I was and they gave me back my money.  This is something I never thought possible in today’s world, that people could be that honest”. 

 

The Sour Service Award  goes to Cape Town Tourism and its CEO Mariette du Toit-Helmbold, who has taken our criticism about her over-optimistic evaluation of the state of the tourism industry over the festive season, and her incorrect definition of the period when Cape Town will next experience a peak, demonstrating that she is out of touch with our industry, personally.  She made the errors when she commented to journalists about the festive season whilst on a two week holiday in Pringle Bay, in a period in which Cape Town was at its busiest, and during which Cape Town Tourism members suffered due to snow-stuck tourists staying away.   Cape Town Tourism did not comment on this devastating event and its effect on the hospitality industry to its members, not while it occurred nor subsequently, as if it never happened.  Mrs Helmbold has retaliated to our feedback by posting an attacking blogpost on the Cape Town Tourism blog; posting a detailed defensive comment on our blog, which we published; wrote a libelous and defamatory Tweet on Twitter; censored us by removing us from the Cape Town Tourism media list; and blocked us on Twitter.  In her newsletter sent to Cape Town Tourism members yesterday, Mrs Helmbold acknowledged her error in her definition of the next peak season, without an apology or acknowledgement to us.  Whale Cottage Camps Bay is a member of Cape Town Tourism, and Mrs Helmbold’s actions are personal retaliation and unprofessional, given her organisation’s duty to market Cape Town and to build relationships with the media and its members.   Her colleague Skye Grove, PR Manager of Cape Town Tourism, received a Sour Service Award in October, for similar unprofessional behaviour.

The WhaleTales Sweet & Sour Service Awards are presented every Friday on the WhaleTales blog.  Nominations for the Sweet and Sour Service Awards can be sent to Chris von Ulmenstein at info@whalecottage.com.   Past winners of the Sweet and Sour Service Awards can be read on the Friday posts of this blog, and in the WhaleTales newsletters on the www.whalecottage.com website.