Tag Archives: Seline van der Wat

kulula and Robertsons #SkyDine demonstrates Partnership Marketing, but is it credible?!

Robertsons #SkyDine 1012150_615996955141343_1635024227_nA workshop held above Truth coffee shop about ten days ago, at which One Up Agency’s Alex Harrington-Griffin and Cape Town Magazine Managing Director Marcus Zandhuis spoke, focused on the concept of Partnership and Collaboration Marketing, and used Robertsons’ recent #SkyDine collaboration with kulula.com as one example of such marketing.

The Robertsons #SkyDine promotion is an interesting if not bizarre example of Partnership Marketing. Chatting to the brand’s Social Media Manager at The Ultimate Braai Master Cape finals on Saturday, he explained that Liquorice, the company he works for, only handled the Social Media aspects of the campaign.  Durban-based ad agency The Hardy Boys, handling the Robertsons’ account, conceptualised the campaign. A planeful of bloggers and food journalists from Cape Town (and Johannesburg) was invited by marcusbrewster, the campaign PR agency, to a surprise flight to Johannesburg, and on the return flight to Cape Town, Reuben Robertsons Riffel introduced the surprise 3-course meal which he had designed, and which was prepared by airline catering company Foodirections. Utilising plane crockery and an airline catering company, food plating and presentation was disappointing.  We recognised Continue reading →

WhaleTales Tourism, Food, and Wine news headlines: 16 January

WhaleTalesTourism, Food, and Wine news headlines

*  Inhouse Brand Architects has designed a unique yacht-shaped GH Mumm VIP Lounge at the Grand Café and Beach in the V&A Waterfront.  Tables are cork-shaped, curtains look like sails,Grand Cafe and Beach Mumm photo 2 and the flooring is wooden decking, reflecting the status of the international champagne brand.  (received via media release from Inhouse Brand Architects)

*   MasterChef SA is to produce Season 3, a Tweet from Season 2 Finalist Seline van der Wat informs, with auditions being held around the country in February and March.

*   German beer brewers are using ‘flavour hops’ to add unique taste notes of oranges, grapefruit, and peaches to beer, reports The New Age.

*   Johannesburg has the largest proportion (600, representing 48%) of South Continue reading →

Fun foodie day in Cape Town with MasterChef Finalist Seline van der Wat!

Seline van der Wat 4 and 20 Cafe Whale Cottage PortfolioIt was on Twitter that I saw Seline van der Wat, MasterChef SA Season 2 Finalist, request suggestions for food destinations in Cape Town.  I had so enjoyed her spunk on MasterChef SA that I invited her to join me in sharing my Foodie Cape Town yesterday.

We met at Melissa’s on Kloof Street, where I had my favourite iced coffee for the day, and Seline gave me some feedback about where she had been in Cape Town relative to my list of favourite food destinations.   The Neighbourgoods Market at the Biscuit Mill and Frankie Fenner Meat Merchants were the only two food stops she had been to already.

We talked about MasterChef SA Season 2, and she wore the wooden rabbit brooch which she had worn throughout the show.  She wears it every day, and her sister and fellow MasterChef SA Finalist Leandri was given an identical one as a gift.  One senses that they are very close, Seline being slightly older, and having an older sister who recently made them aunts, as well as a younger sister who is still at school.  She lives in Pretoria, and has resigned her job as an engineer working on renewable energy via Hydropower.  From a rigid day job she would escape to the kitchen to express her creativity via cooking, she and Leandri sharing an apartment. Seline could not stop raving about Chef Chris Erasmus at Pierneef à La Motte, loving his passion for food, and his sense of community.  She plays the piano, guitar, and cello.  They grew up in Mafikeng, and lost their mother about ten years ago, necessitating them to cook for the family of four daughters and their dad.  Having such famous daughters has made their dad a celebrity in their home town, and he has met many more of the locals since his daughters were on TV.  He himself now hosts Moroccan dinner parties, while the youngest sister is starting to learn to cook and bake as well.  Seline said that she and Leandri did not watch soaps on TV Continue reading →

MasterChef SA Season 2 episode 28: Finale sees Kamini Pather controversially crowned winner by a ‘fraction’!

MasterChef 2 28 Kamini and LeandriThere should have been no winner of MasterChef SA Season 2 episode 28 and the Finale of this reality TV cooking show last night, with both contestants making unforgivable mistakes in what was meant to be the pinnacle of the cooking competition!  As a winner had to be chosen, the judges announced Kamini Pather as the winner, beating Leandri van der Wat  by a ‘fraction’ of 6 out of 100 points.

The episode commenced with a very quick overview of the previous 27 episodes, highlighting Kamini’s near perfect past in being ‘top of the class’ (was this a predictor already?), and Leandri’s growth and top praise she received from Chef Prue Leith in particular.  The two Finalists arrived at the MasterChef SA kitchen at Nederburg on a very rainy day, and were surprised to find all fourteen the other MasterChef SA Finalists there, as well as their families.  Kamini’s mother Anthea and brother Neelan were present, as well as Leandri’s (and Seline’s) father Neil, aunt (her ‘second mother‘ Leandri said) and sister Nadine.  Chef Pete Goffe-Wood said that it was the biggest Continue reading →