Tag Archives: Sophia Lindop

Crush! celebrates first anniversary – good improvement, still inconsistent quality!

We have written about six issues of Crush! since it was launched a year ago, and the initial excitement of opening a new copy of the digital food and wine magazine edited by Michael Olivier has faded, to such an extent that three issues of Crush! were sitting unopened in the Inbox.  The magazine appears to have developed a rythym, and regular features can be expected in each magazine, with few new surprises in it.  After reading Crush! 7, Crush! 8, and Crush! 9, and looking back at the pevious Crush! issues, our evaluation is that Crush! has settled down, that it knows where it is going, and that it has mastered most of its technical and design problems highlighted initially.  But its quality remains inconsistent:

1.   The design flashes have been largely removed, having been irritating in initial issues. Yet they remain in the focus on a personality (Squashed Tomato’s Linda Harding in Crush! 7; I’m no Jamie Oliver’s Matt Allisson – nice that the five point overview is about his lifestyle of food writer, stay-at-home father, and avid vegetable gardener – in Crush! 8; and Norman McFarlane in Crush! 9), distracting one in reading the content.

2.  The covers don’t need to sell a magazine as the print equivalent have to, but it was disappointing to note how the cover photograph choice in the last three issues was far more unattractive than those of some earlier issues.  The cover pic is usually one of four recipes developed by Sophia Lindop and beautifully photographed by Russel Wasserfall.  The problem lies in the choice of photograph for the cover, and the placement of text on the pics, often making the text unreadable.  Most front-cover flashes have been removed.  The Crush! design and publishing team has no print magazine experience, and it still shows!

3.  It is easier to navigate the magazine now, with clearer instructions of how to continue reading a story, but one does make the odd mistake in jumping to a next page, and not finishing a story.

4.    A problem that continues is that pack shots in the ‘Essentials’, ‘High Five’ and ‘Quaff Now’ features are too small to allow pack recognition, bad news for the marketers of these products, no doubt paying a placement fee. It was odd to see a sunhat in an ‘Essentials for the kitchen’ collection, in Crush! 9!

5.  Advertising support remains poor, and the state of the economy must be making itself felt at Crush! too, with the last two issues reduced to 42 pages, and carrying very few advertisements – only Old Mutual and Fairview having been regular advertisers.  Insurer 1st for Women started advertising, and Le Creuset and Tokara olive oils have had once-off ads.

6.  The contribution by ‘The Foodie’ blogger David Cope has changed dramatically – from initally having messy looking red-and-white check pages reflecting his blog design, the design linkage has been dropped in the past two issues.  This has been replaced by far smarter looking features, but they have no credibility, as the pot and the knife features have the Chef’s Warehouse branding on them, almost hidden in a corner, and Cope does not declare that he does the Public Relations for the Chef’s Warehouse and Cookery School!   The photography however is excellent, probably the best ever seen in any issue of Crush!

7.   The main features vary in their quality, and there has never been consistency in their design and quality – the Hermanuspietersfontein feature looks fantastic, with many beautiful photographs.  The Glen Carlou and Hidden Valley features look less attractive due to black and white photographs on the first page of the features.  It seems as if Oliver has run out of material to write about, in featuring Hidden Valley, and Overture’s Bertus Basson, twice in the first year.

8.   Re-opened Massimo’s Pizza Club in Hout Bay is featured in Crush! 9, but does not have enough pizza photographs to create appetite appeal.  The oddest restaurant feature, a six page story by David Cope on Le Quartier Français’ The Tasting Room, does not contain a single photograph, and it takes Cope three pages to start writing about the Tasting Room, via a profile on Spanish chef Ferran Adria!  Cope did not make notes of his nine-course meal, and therefore he is quite vague about what he ate there!

9.  Recipe features do not interest me generally, but the most stunning feature ever is that of soups paired with Monis products in Crush! 9, including the lesser known Monis Muscadel and Port.  The photographs are outstanding, and one wonders why all the photography used for and design of Crush! cannot be of this quality. 

10.  The features on winemakers Morné Vrey of Delaire Graff and Russell Retief of Van Loveren, on charcuterier Richard Bosman, and on the Steenberg Hotel are ineffective, in being broken down into blocks, some profiles having as many as 27 blocks to click, a guarantee that one would lose interest to read it all.  Chef Christiaan Campbell of Delaire Graff, the Foodbarn, as well as the Vineyard Hotel are also featured.  However, none of the three issues contain a restaurant review anymore.

11.  The ‘Fine Print’ book page and ‘Crushifieds’ remain too busy, although the latter has improved greatly – ‘less is more’ should guide design in these features.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com  Twitter:@Whale Cottage

Crush! 6 is more ‘less is more’, design still inconsistent

I have written about Crush! 1, Crush! 2, Crush! 3 and Crush! 4 and 5, the food and wine digital magazine, and had not yet got around to reading  Crush! 6, when a follow-up e-mail arrived last week, requesting me to read it.  The publishers must be able to track who has read the latest issue, and who has not, in sending out reminder e-mails.  I was pleasantly surprised that great improvements have been made to the presentation of the content.  Overall, it is evident that the Crush! designers are starting to understand that ‘less is more’ design is more attractive and efficient in getting one to read what is presented.

The cover page is the best of the six issues, with a beautiful salmon dish photograph, and because the Crush! designers have finally learnt that one cannot place text on top of visuals, a fundamental design rule in making copy readable.  The salmon colour has inspired a strong orange masthead, making it striking and attractive, and making one want to read the content. 

Advertising support has shrunk to Old Mutual, with two ads, and Fairview, with a ‘talking’ ad.   Pack recognition on the ‘Essentials’ page is far improved, the brand names being far easier to read, with typed names alongside, and this also applies to the ‘Quaff Now’ page.  Yet it fails on the ‘High Five’ page, on which the labels are barely legible.  The child-like banner for the ‘Tomato and Veg pasta’ recipe below the ‘Essentials’ feature attracts attention away from the featured products on the same page, a ‘conflict of interest’.   The Fairview feature is introduced through an illustration, which appears to look similar to the design of its ad, but uses two light blue banners that are barely legible, and one of these is obscured by a goat.   It is not immediately clear that one must click onto each of the flags/banners, to get a full overview of Fairview.

I loved the page by Meeta K. Wolff, whose name I have seen on Twitter, but about whom there is no introduction.   The photograph of her ‘Carrot and Red Soup with a hint of cumin’ makes one want to eat the page!  I am happy that editor Michael Olivier has accepted our suggestion to use a selection of talented food bloggers locally and even from overseas (Wolff lives in Germany).   The Creative Pot blogger Marisa Hendriks also has a double page, previously that of Andy Fenner/JamieWhoSA?, the same irritating shaking flashes containing the links to her five stories on Vanilla Rose ‘Pana Cotta’, ChilliJammer, Mushroom and White Rock Flatbread, 5 Ways with Beets, and the Wild Peacock Food Emporium.

The ‘Breakfast with Brad at Bistro 1682’ is very stylish-looking, the most stylish article I have seen of all in the Crush! issues, and the restaurant deserves it.   The photography of the egg dishes is excellent.   Following this is the rather pedestrian and boring looking ‘Quick and Delicious’ Monday – Sunday recipe suggestions, a complete contrast to the style and quality of the two pages that had preceded this section.   The ‘Four ways with Salmon’, with food preparation and styling by Sophia Lindop, and photography by Russel Wasserfall, is excellent, the salmon colour used to its best photography advantage.  Luisa Farello is a clever food stylist too, and this is the third Crush! issue for which she has worked.  Her Formal Dinner page, with Weltevrede MCC, looks beautiful and good enough to eat.  Pick ‘n Pay has a ‘Green Zone’ page for the first time, and is intended to reflect its environmental conscience, including the SASSI code fish that they sell.

Five unknown food bloggers are ranked in a ‘Rate Your Recipe’ feature, and these differ per issue.  It is unfortunate that the writers are not introduced.   An oddly designed feature on the Robertson Small Hotel uses the block number system, and one has to click on a series of these to get a good overview of the featured product, many readers probably opting out before opening each block.  An interview with Boets Nel of De Krans also uses the block method, and I doubt if readers will open all 16 of these blocks.

The messiest and poorest page in the issue is that by David Cope, The Foodie blogger, whose rambling on about a Bachelor Party is boring and not easy to read on a dirty-looking red-and-white check background, with black and white photographs, an absolute no-no when writing about wine or food.  His story on the Coffee Revolution is far better in presentation, but again is so superficial in only featuring Truth and Origin, when there are so many exciting new coffee suppliers opening, including the Haas Coffee Collective, and is therefore not comprehensive.  Another messy page is the ‘Fine Print’ book review page – eight books fight for attention, and one does not comprehend any of them, as the page is too busy. The classified ‘Crushifieds’ page is much simpler and more readable.

Rudi Liebenberg, Executive Chef at the Mount Nelson Hotel, is featured, also in a classy design, but there is almost no photography of his food at Planet Restaurant, and too many black and white photographs of Rudi and his chefs.   The feature does not inspire one to eat at the Planet.  

‘Less is more’ is a good design principle, and fewer, rather than more, design bells and whistles will make Crush! close to perfect.  I am happy to see how the ‘bells and whistles’ have been reduced drastically over the six issues.   Now all Crush! needs is greater design consistency throughout the whole magazine – one could think that each feature has been designed by a different designer, not what the magazine needs!   

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com   Twitter: @WhaleCottage

Winestyle and TASTE crush Crush! digital food and wine magazine!

We have written about Crush!1, Crush!2 and Crush!3, Michael Olivier’s digital food and wine magazine, which he launched last year.   As other publications are being launched which embrace food and wine, both digitally and in print, I chose to evaluate Crush!4 against its competitors, putting myself in the shoes of a food and/or wine marketer, deciding where to spend a marketing budget, and as a food and wine lover, deciding where to spend my time reading.   I evaluated Winestyle, TASTE, and Crush!4, all three magazines focusing on food and wine, with a Postscript on Crush!5.

Winestyle

The first (Summer) issue of Winestyle was sent to subscribers (note one does not pay to receive the magazine) in December, and its concept is a most creative and environmentally-friendly “print on demand” one.  This saves the publishers from over-printing, saving paper and costs, and ultimately the environment.  It is published quarterly.  What makes it unique is that a weekly newsletter is sent by e-mail to each subscriber, updating them on food and wine news.  While the brand carry-over is not strong in terms of the banner design of the newsletter (initially I thought the newsletters were from wine consultant Nikki Dumas, who has a similar company name).   This builds brand awareness weekly, and bridges the quarterly print publishing period.

The 88-page magazine is larger than the standard A4 size, and has an attractive cover, although it is not photographed in a vineyard.  The paper quality is outstanding, as is the photography.  Editor Jenny Ratcliffe-Wright is from Warwick wine estate originally, where her mother Norma and brother Mike make excellent wines, and this makes Jenny well-connected to the wine industry.  In her editorial Jenny writes: “It is our intention to help everyone make full use of every wine-drinking day …. it’s your passport to all things enjoyable, to in-the-know wines, delicious and simple-to-prepare food and accessible travel – all in a large, sexy, glossy, collectible magazine”.   The theme of the Summer edition is celebration, and therefore champagnes and sparkling wines are predominantly featured.

Advertising support is impressive for a first edition, and reflects the confidence of the advertisers in the publication, and wine estates Graham Beck,  Glen Carlou, Clos Malverne, Kleine Zalze,  Nederburg, Highlands Road Estate, OBiKWA, Creation, Eikendal, Adoro Wines, Muratie, and Morgenhof have taken full-page ads.  Jenny anticipates having 2500 subscribers by the time the next issue is launched in March.

The editorial content includes a focus on sparkling wine producers in Franschhoek and Stellenbosch, including JC le Roux, Simonsig, Villiera, Morgenhof, Cabrière, Graham Beck, Anura, and Sterhuis, and recommends accommodation and restaurants in the area.  A profile on a very casual looking Jean-Philippe Colmant, making excellent bubbly in Franschhoek and importing champagnes, is written by Cape Talk’s John Maytham.  A travel feature focuses on the Champagne region, which is informative and has beautiful photographs.  A food feature focuses on Tapas, with short recipes, and amazing photography by Christoph Heierli.  A Restaurant feature recommends places offering ‘alfresco dining’ in Johannesburg, Durban, the Winelands and Cape Town.   A feature on cocktails has some that call for sparkling wine. The results of a wine-tasting, a panel comparing South African sparkling wines Silverthorn, Colmant Brut, Villiera, Jacques Bruére, and Simonsig, with champagnes Moët & Chandon, Veuve Cliquot, Piper-Heidsieck, Pol Roger and Tribaut Brut Tradition, are featured.  Joint first winners were Silverthorn the Green Man Brut and Tribaut Brut Tradition.  A tasting panel evaluation of the 2010 vintage Sauvignon Blanc of Groote Post, David Nieuwoudt Ghost Corner, Neil Joubert, Arabella, Sophie Terblance, Delaire, Diemersdal, Klein Constantia, De Grendel and Du Toitskloof ranks them in this order.  An article on cigars concludes what must be the most excellent food and wine publication available locally now.

I cannot wait for the Autumn edition.  I do recommend that there be more synergy between the magazine and the newsletter as well as its website in terms of branding and design.  Of the three magazines reviewed in this blogpost, Winestyle is the best by far, and we congratulate editor Jenny on this achievement for her maiden issue.

TASTE

Woolworths’ in-house magazine is written and published by New Media Publishing, and they have regularly won ADMag and Pica Awards for Customer Magazine of the Year for it, most recently in 2009.   It costs R20,95, is published monthly, and is sold in outlets other than Woolworths too.   It is A4 in size, with 134 pages, and does not have a statement to describe what it stands for, but its cover photograph represents food.  Wines appear to be a secondary focus.  The editor is highly regarded Sumien Brink, with Abigail Donnelly ably at her side.

Advertisers are a mixed bunch, including car retailers, liquor brands (Darling Cellars, Krone, Bombay Sapphire, Veuve Cliquot, Brand House), watch brands, kitchen suppliers, decor brands, food brands (Lancewood, Lindt), investment companies, a restaurant (Cape Town Fish Market), and accommodation, most of the brands not sold by Woolworths at all.

The editorial content of the December issue includes a Trends feature, and food related trends are featured with beautiful large photographs by Lee Malan and Jan Ras.  Where recipes are featured, they are short and sweet, and do not dominate the look of any page (something competitors House and Leisure Food can learn from).  A Foodstuff feature focuses on products that are sold at Woolworths, but most are non-branded items, and the Woolworths link is very low key. It even has an interview with and one done by Andy Fenner, who writes the JamieWho? blog, a contributor to Crush! issues 2, 3 and 4, but he has withdrawn his support, probably due to his new (not yet clearly defined) involvement with Woolworths, and not wanting to be associated with his friend David Cope’s disparaging Twitter campaign against ourselves, in retaliation to our review of Crush!3.   A chicken feature by man-of-the-moment Justin Bonello, a fish focus by Sam Woulidge, a canapé feature by Mariana Esterhuizen of Mariana’s, a feature on Dewetshof by Woolworths wine consultant Allan Mullins, and a feature on Oded Schwartz of Oded’s Kitchen and his relishes, chutneys and preserves, follow.  Christmas recipes are featured, but are few in number.  Restaurants featured are the fabulous Babel on Babylonstoren (next door to Backsberg), and the heavenly Hemelhuijs.  Blueberries are featured, with recipes, as are Summer lunch recipes.  An exclusive extract from Australian Bill Granger’s receipe book “Bill’s Basics” is featured.  A travel feature by Judy van der Walt focuses on the Dordogne region, and the magazine ends off with a month’s worth of recipes for snacks, lunches, tea time, and suppers.

I hadn’t bought a TASTE magazine for a while, and remembered it to be more attractive and impactful.  The focus may be too much on recipes, and too little on wines.   The features are written by good quality journalists, and could possibly be expanded.   I liked the way Woolworths as a brand is not ‘in your face’ when reading the magazine – in fact I wouldn’t have minded more direct brand-linkage, to know what to look for when next I shop.  There are so many organic and other quality suppliers to Woolworths of fruit and vegetables and other foods, as well as of wines, which could all be the subject of features, not necessarily linked to recipes only.  A “new Woolworths products” feature would be welcome.  For a marketer, TASTE would be an important advertising medium to consider, given its association with Woolworths, and the profile of the Woolworths shopper, with a reasonable disposable income.    There is little carry-over between the magazine and its website.

Crush!4

The digital food and wine magazine Crush! has no print partner, and is haphazard in its publishing frequency. On Twitter the editorial team hint at how busy they are in doing work for the publication, but on average it appears to take them two months or longer to publish a new issue.  The arrival of the new magazine is announced on Twitter and by e-mail, as one has to subscribe to receive a link to it, and is free of charge.

Crush!4  has 44 pages and was published early in December.  It appears to have lost its restaurant reviewer JP Rossouw, and Olivier has taken over writing the restaurant reviews, something we suggested in one of our earlier Crush! reviews.   We are delighted with another of our recommendations that Olivier adopted, which was to let (lady) bloggers participate in his magazine, and he has done so by giving highly regarded blogger Jane-Anne Hobbs from Scrumptious blog a recipe feature, and he has introduced a recipe competition, in which the recipes of bloggers Colleen Grove, Jeanne Horak-Druiff, Meeta Khurana-Wolff and Nina Timm can be evaluated by readers.

The navigation of the pages, and more particularly the content on each page, remains tedious. The front cover looks better, the copy on top of the photograph being easier to read, but it is not yet perfect, especially when one compares the ‘less is more’ covers of the two other magazines above.  Most flashing gimmicks have been removed from the front cover, and have largely been discontinued.   Advertising support is poor, and appears reduced relative to previous issues, and compared to the two other publications above, with only Hidden Valley, Pongracz, Laborie, Old Mutual and Ultra Liquors advertising.

The content consists of a wine page written by Olivier, and features premium brandy cocktails, a vineyard dog, wine finds, a wine myth and an overview of Sauvignon Blanc.  The Essentials page, as before, has products with poor brand recognition, but the names are typed alongside each product.  A Plaisir de Merle feature is a good promotion for the wine estate.  The recipe pages by Jane-Anne Hobbs have fantastic photography done by herself (perhaps she should become the Crush!photographer!), but I could only get to see three recipes (soup, dessert, gammon) – I am sure there were more, judging by the six bottles alongside the opening recipe, and Olivier recommends a wine per recipe.   The names of the wines are not typed alongside the bottles.   The JamieWho? page by Andy Fenner is blocked by a Laborie promotion box, still has silly moving balloon captions, and focuses on Absinthe, Champagne, Hangover Cures, Jardine’s Christmas cake,  and Christmas cocktails.  In two of his mini-stories the copy ends mid-sentence.  The review of Babel Restaurant at Babylonstoren is blocked by a competition box, and one does not know how to close it.  Restaurant names at the bottom of the Babel article are harder to read on the right hand side, especially ‘Cafeen’.

A seven-day recipe card feature by Carey Boucher-Erasmus (a food consultant to the Pick ‘n Pay Cookery School, according to Google) is easy to follow and read, but no information is supplied about who Carey is.  There is no consistency in the colours used for the names of white and red wines alongside the bottles, the white wine names typed in blue (High Five) or in green (Quaff Now).   Sophia Lindop does great food features, but has used herbs in the last two issues (rocket in the current issue and rosemary last time), making it hard to see dishes prepared with these, and thus to have attractive photographs, even if they are photographed by star photographer Russel Wasserfall.   David Cope outs himself as a guest house reviewer, of South Hills, presented on a messy red and white check background which is similar to that which he uses on his ‘The Foodie’ blog.  A summer picnic spead looks good enough to eat off the screen, and is prepared by Luisa Farelo, but there is no indication as to who she is (I could not find any information about her on Google).  The focus on Parlotones wines, named after the group, is fun in having their music videos, but I did struggle to get one to play properly.  I also struggled to find the way to open the Prince Albert feature by Russel Wasserfall, eventually finding it at the bottom right, in the smallest possible type size.  A feature on trendy Artisan Breads tells the Knead story, with colour photographs, and mentions the names of only five other artisanal bakeries around the country – there are that many others in Cape Town alone!  Helen Untiedt’s organic vegetable garden, and a Book Review page conclude Crush!4.

My overwhelming frustration with Crush! is the difficulty of reading it, and the struggle to move forward or to close what one has opened.  The promotional boxes blocking copy remains a problem, which cheapens the magazine and is irritating to have to close.  Perhaps Olivier and the design team can look at Opulent Living’s e-magazine, only 8 pages long but published regularly – it is easy to read, has no promotions, with beautiful photographs – a top class digital magazine!   I was interested to see the Crush! blogger recipe rating, and the low participation is a surprise (the highest vote is by only 100 readers after two months), given Olivier’s claim that the magazine would go to more than 1 million readers!     If I were a marketer, I would not advertise in Crush!, as a digital magazine cannot present a food or wine brand with the appetite appeal that a print magazine can, especially given the poor pack presentation.  I would therefore love to see a print version of Crush!, as it contains lots of good information, and could make for beautiful pages of copy and photography, something one would want to keep.

POSTSCRIPT 8/2: 

Crush!5 was launched today.  JamieWho? (Andy Fenner) has been replaced by Neil Stemmet, a talented interior designer, and he adds an Afrikaans dimension to Crush!, with all five his recipes in Afrikaans on his “Soutenpeper” page (this is causing a problem for English readers!).  David Cope has lost his name, and is only referred to as “The Foodie”, with no red and white check background to his contributions anymore, and both his article on Paternoster, and on FoodWineDesign in Johannesburg (held in November!!), are long-winded and boring, with few attractive photographs.   Jane-Anne Hobbs (unfortunately) has been replaced by Clare Bock (owner of Appetite catering company, I learnt from Google) in a food/wine matching feature – by chance I worked out how this feature works – if you click on a wine bottle, an appropriate recipe pops up, rather than finding an appropriate wine to match the recipe!   The five food bloggers in the recipe rating section are complete unknowns.  Luisa Farelo (with an introduction in this issue – she is a chef and food stylist) does another feature, this time on Sunday lunches, and the styling is good enough to eat again.  A food and wine events calendar is a good new addition, while a classifieds section probably is not, the ads being so small that one cannot read them.  A feature on The Test Kitchen, and owner and chef Luke Dale-Roberts, is good with great food photographs, as is the one on Jordan Winery, but the labels underneath the bottles are so tiny that one may not see them.  The interview with Bertus Basson of Overture (Michael is a stickler for spelling, but misspells the restaurant name in his introduction) is weird, and probably does not do him a favour.  Advertisers are Fairview, Pongracz, Old Mutual, and Avocado magazine.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com   Twitter: WhaleCottage

Social Media and Freedom of Speech: Censorship of Comments

Over the weekend this blog was in the news, when it was taken to pieces by the (now ex) ‘friend’ who introduced me to blogging more than two years ago.   It raised a number of interesting issues about blogging in general, blogging ethics, and the censorship or not of comments on blogs and website.

Background

Carl Momberg wrote a tourism newsletter CapeInfo for many years, and it was a cutting edge, incisive and often biting overview of the tourism industry.  He has no direct tourism experience, to our knowledge.  He was like a wolf at the doors of premiers and ministers of the province and of the mayor of the city, criticising their every tourism move.   He was very well connected, and had the good journalistic practice in those days of requesting comment from the persons he wrote about. 

I started my WhaleTales tourism newsletter 9 years ago, and could never match Momberg for his sting.  We often debated issues, but presented different perspectives, and we were both passionate about the retention of the then-Cape Town Tourism, of which I was the Deputy Chairman.  As Momberg wrote, I even offered the then-CEO Sheryl Ozinsky money to pay the salaries of staff and other running costs to keep Cape Town Tourism alive, but the City of Cape Town was bent on bleeding the tourism body dry financially, until it capitulated and became part of the new regime, which resulted in a new Cape Town Tourism and Cape Town Routes Unlimited, costing Cape Town the loss of its best marketer ever, being Sheryl Ozinsky!  

Carl travelled with his pet wolf Akela, about which he blogged.   We continued writing the WhaleTales newsletter,  and have been told that it has become the definitive tourism newsletter, with 25000 readers.   Momberg’s newsletter is irregular in its publication, and has lost its bite.  

More than two years ago Momberg invited me to blog on his website, and not knowing better, I accepted.   He clearly was looking for increased traffic to his site via my blog contribution.  When he started interfering with my writing style and content, setting conditions about what I was allowed to write about or not (to protect his own financial interests and relationships with the tourism industry), I started my own Whale Cottage blog and paid Momberg for the hosting of the blog and for his assistance for the short time that he had done so.  It is the best thing I could have done to not work with Momberg any more, and many asked me why I had associated with Momberg in the first place.  I love blogging and my blog, and have never looked back in the 26 months of writing it.  Momberg invited other bloggers to blog on his site too, but they have all left him and gone on their own, probably for the same reasons.

To create a stir, climb on a dubious bandwagon, and possibly to gain some new readers for his blog, Momberg has written a slanderous post about my alleged hand in closing down a tourism website.  He did not stop there – he has turned every word and action in our ‘friendship’ into a negative, and brought in other unrelated issues, to paint as dark a picture as possible.   He has forgotten the good journalistic practice of asking for my input and comment to his blog post before publishing it, and spewed forth malicious misinformation.  For the record, we have last spoken to each other more than two years ago!  My response to aspects of his blog post follows. 

Closure of Tourism website

I nor anyone else has any power to tell a server what to do or not to do.  As a website owner one usually deals with a webmaster, who has a relationship with the server, so that one cannot contact them directly.

Recently I spotted three defamatory comments made about me and Whale Cottage, by three persons whom I have never met and who have never stayed in my guest houses, in response to a comment I had written about my terrible stay at Sante Hotel and Spa.   The commenters wrote that Sante should ignore my comment, as I do not know anything about hospitality, it was claimed, and then made further defamatory comments.  As they were untrue and damaging, I followed the procedure of contacting the owner of the website, and requested the removal of the three comments.  He refused.  I then contacted the association of server companies in South Africa, and followed their procedure to request the removal of the three comments.  They contacted Hetzner, the server of the tourism website, and Hetzner in turn contacted the owner of the website, and gave him a specified period in which to remove the three comments, or face the closure of the website if he did not comply.   He refused to comply with the request from the Hetzner Abuse Department’s Gunther Breuninger, and the tourism website was closed down by Hetzner.   The owner has told Breuninger that he is moving to another server and reopening.   This website closure was laid at my door as an opening shot by Momberg, as if it was my doing.  He even implies that Breuninger is lying in his communication with him about this matter.

Fedhasa Board membership

I have written on this blog about the devious attempts made by then-FEDHASA Cape chairman Nils Heckscher to keep me off the Board of directors, when I had been nominated in the Small Accommodation category.  When I was elected to the Board, he made our Board meetings hell, constantly criticising my WhaleTales newsletters (prior to the days of blogging), and made me feel that we were having Whale Cottage instead of FEDHASA Cape Board meetings!   Heckscher was a very biased partial Chairman, and hand-picked his successor when his controversial reign was over to ensure that I did not get elected as Chairman!   From day one of being a  Board member I told my FEDHASA Cape Board colleagues that the MATCH terms and conditions were bad for small accommodation establishments.  I was ridiculed for this view, and was ultimately forced off the Board when the rest of the Board members cancelled my membership because of my anti-MATCH sentiments expressed in my newsletters.   

As they say in the classics, the rest is history – “MATCH” is the most hated word in the hospitality industry, and Hecksher got his karma returned, in that the hotel (Winchester Mansions) he is the GM of suffered one of the biggest cancellations of accommodation bookings by MATCH.

Momberg has been at odds with Fedhasa in the past, and therefore I am surprised that he included them in the post.  He was highly critical of the accommodation booking website for the World Cup, started by FEDHASA CEO Brett Dungan, and slanderously described our national “Minister of Tourism and his Department (DOT) as a bunch of blundering idiots”for dealing with Dungan!

Restaurant bannings

Grasping at straws, Momberg writes on the basis of hearsay about the fact that I am not allowed into some restaurants in Cape Town, mentioning Beluga specifically.

Restaurateurs in Cape Town are a sensitive lot, and luckily it is only a few that cannot stomach feedback and the reality of a review.   Let me list them:

1.   Le Quartier Francais in Franschhoek – long before my blogging and restaurant review days, whilst I was living in Franschhoek, I regularly went to then-bistro iCi.  A comment I made to a manager about declining value for money went to owner Susan Huxter, resulting in the barring from Le Quartier Francais and to Bread & Wine (the winefarm Moreson belongs to Huxter’s brother Richard Friedman).  Huxter tried to get other Franschhoek restaurants to follow suit, but while she has a strong influence over Franschhoek, none of her restaurant colleagues complied with her request.   I have tried to meet with her to discuss her heavy-handedness and discrimination against me, and she has refused all contact.  Twice in the past three months I have been invited to attend the opening of art exhibitions at Le Quartier Francais, only to be uninvited again on the instruction of Huxter, demonstrating the unprofessionalism and pettiness of this business owner!   

2.   Beluga/Sevruga/Blonde– I attended a Cape Times book launch at Sevruga last year, and gave the restaurant a Sour Service Award for its poor ability to handle a group of 150 women who were offered a very restricted “chicken or beef” type menu choice.  I received no response from owner Oskar Kotze or Marketing Manager Samantha Obery to it.  Six months later the Camps Bay accommodation association, which I head up, was invited to Beluga, to try out their Christmas and New Year menus, as a PR exercise, so that the guest houses should recommend the restaurant.  We were seated, and then Obery came to me, asking me to leave the restaurant, as owner Oskar Kotze did not want me there, due to the Sevruga Sour Service Award.  I said that I was happy to speak to him, as this was surely a mistake, but he was not there.  I gave her my cell number so that he could call me, but he refused.  I then called him on his cellphone, and he refused to take the call.   In the end Obery was instructed by Kotze to call the police, to escort me out of the restaurant.   Beluga received a Sour Service Award for this “PR exercise”, in full view of the guest houses that they were meant to be impressing.

3.   Sotano by Caveau –  a week ago I posted a review of the newly opened Sotano by Caveau in Mouille Point.  It was a fair review, and highlighted teething problems, with the full knowledge that they would be fixed.  I wrote about going back to finish writing about the winelist, as this was not yet available on the day that I was at the restaurant.  When I returned the following day, the Operations Manager Ross Stillford told me that the owners had asked me to not return to Caveau and to Sotano by Caveau, due to my Sotano by Caveau review.  To add insult to injury, one of the owners, Brendon Crew, tweeted about the barring and referred to me as a “bitch”.   This caused a furore, and more than 50 comments have been posted to this review, mainly scathing about Caveau and its owner’s behaviour, with 1253 readers (best read review ever)having read the review in the past week.

4.  Carne – our exposure about the dishonest claim by owner Giorgio Nava of only serving organic lamb, beef and game from his farm in the Karoo led him to remove this fraudulent claim.

We have written more than a hundred restaurant reviews, and all of them have fairly documented our experiences in those restaurants. It is a poor reflection on the handful of restaurant owners listed above, that they are so small-minded to not be able to take valid feedback. 

We have helped restaurants in Cape Town and in the Winelands who ran winter specials  and are currently running summer specials  in publicising these, and we know that our list is extensively consulted by those seeking good value.  Even though we have been barred from Beluga and Sevruga, their specials are on our list, demonstrating that we bear no grudges against these restaurants.  We tweet a link to the Specials page on this blog every day, as a community service.  We also tweet and blog Restaurant news and information about new specials being added.

Reviews of Crush!

We have written about Crush!1, 2 and 3, and Momberg questions my right to do so.  We note that it is Michael Olivier, editor of Crush!, who first posted the link to Momberg’s blogpost on Twitter.   The Crush! team of Olivier,  and his contributors Andy Fenner (JamieWho? blog, now ex-contributor) and David Cope of The Foodie blog, as well his designers who tweet as @Crush_Online, initiated the terrorising Twitter campaign against me at a Crush! dinner party at Sophia Lindop’s house on 16 October, which has run non-stop for five weeks, with added input by Clare McKeon and Eamon McLoughlin of Spill blog, and to which Cope has added an SMS stalking campaign.   

Censorship of Comments

Most blogs allow comments to blog posts.   Early in my social media experience I experienced the vitriol and abuse of commenters to comments made on leading blogs such as Relax-with-Dax, Food24 and Rossouw’s Restaurants.  As I was honest enough to reveal my name, the comments became personal attacks against me as the commenter and lost track of the actual restaurant that was being commented upon.  JP Rossouw agreed to remove these, on the basis of a promise I made to him to never comment on his site again.   This may be why he has changed his review website, and one cannot see the latest comments listed anymore.   Dax Villanueva too has removed derogatory comments over time, and allows criticism up to a point.  He is receiving a fair amount of abuse himself at the moment.  Clare McKeon of Spill blog told me that she too has received critical comments, and deletes them when they disparage her or cause her blog embarassment, given that she is wanting to gain as many advertisers as possible on her site, even if it is at the cost of losing her readers.

The vitriolic attacks by other commenters has led almost all commenters to comment anonymously, only the inexperienecd commenters using their own name.   This means that comments can be even more scathing than if the real name is used.  When we are uncertain about the credentials of the commenter, we send an e-mail to the address provided, and have often found the e-mail address to be a bogus one.

As a topic, comments and censorship thereof, has been receiving a fair amount of airtime in our Food & Wine Bloggers’ Club meetings.  General agreement has been that some comments are vitriolic and abusive towards the writer of the blog or to the commenters, not what one would want to have associated with one’s blog.  We have decided that it is perfectly in order to not accept abusive and disparaging comments on our blogs, and that we have the right to excise these from our blog.  No commenter has the right to expect to have such abusive comments published.   But having said that, we encourage debate – comments are good for web traffic, bring in new readers, and present different perspectives.  Such an example is Sotano by Caveau, where the action of the owner has led to a stream of mainly negative comments about the parent restaurant Caveau. 

We will be interested to see how Momberg copes with comments to his blogpost, and whether he will resort to censorship.  He has already censored a word used by a commenter and has refused to allow commenter “Dieter” to comment.   He has already received criticism from outspoken blogger Jane-Anne Hobbs about not posting her comment, and therefore she has written her intended comment on her own blog.  Momberg has just closed down comments and one must register to comment, a new form of censorship –  “Due to increasing violations of CapeInfo’s Terms of Use with fraudulent emails being provided, we have introduced the requirement that only logged in users may post comments. You need to register on CapeInfo before you can log in. That you do near the top of the page. For help, please click on Frequently Asked Questions under the “Help” navigation tab.  Where people hide behind fraudulent email addresses, one can assume that they have something to hide and cannot participate in open discussion and debate. We do not censor content although we reserve the right to edit.”  Could it be that Momberg does not like comments which may be written in support of this blog?   He has allowed two Caveau staff (Sabrina – SD and Kirstie) to post comments unrelated to his content to his blog post which I refused to my Sotano by Caveau review! 

While he sets himself up as the “judge” of the tourism industry, Momberg has no ethics when he presents a one-sided perspective containing dishonest information on his subject matter!

We deplore the backstabbing and bitching taking place in social media, and while we recognise its importance in the marketing mix, we cannot agree with the low levels of personal attack that are allowed by companies such as Twitter and in blogs in the interest of Freedom of Speech.  Given the amount of disinformation being put out into the cyberspace, I welcome any questions you may have or comments you wish to make: info@whalecottage.com.

POSTSCRIPT 22/11: Martin Hatchuel, the editor of the Tourism website that has been taken down by Hetzner, has written a newsletter which Carl Momberg has distributed for him today.  In it Hatchuel writes: “I responded by refusing to remove the ‘offending’ material because it is my reader’s right to say what they want (within reason, of course – and only the courts can really decide what that reason should be). As a publisher, I can choose to let comments ride, and as a reader, you can choose to take offence – but if you don’t like what’s there, you do have recourse to the courts.  I felt that if von Ulmenstein can say nasty stuff about others, why shouldn’t others be able to say what they wanted about her?”.   We are shocked that Hatchuel is so unprofessional that he would allow untruthful abuse and disparagement to be posted as comments, when he writes that he has the right to edit and refuse commments, exercising his own censorship, exactly the issue he is complaining about in respect of Hetzner’s actions!  He cannot have read our newsletters or blog posts if he describes my writing as “nasty stuff”.

POSTSCRIPT 22/11:  Reading the few comments to the Momberg blog post it is interesting to see that ex-Fedhasa Board colleagues and Cape Town Tourism Board members Nils Heckscher and Susanne Faussner-Ringer, and Cape Town Tourism PR Manager Skye Grove (recipient of a Sour Service Award for her unprofessional behaviour) have written disparaging comments – interesting in that Whale Cottage Camps Bay is a member of Cape Town Tourism! 

POSTSCRIPT 22/11:  Now Momberg is crying wolf in that he has turned to Hetzner to complain about this blog post, and I have had to remove part of a sentence about him!  Wasn’t his blog post about my complaint to Hetzner about the removal of comments on Hatchuel’s website, widely publicised by him?!  Double standards!  His website is hosted in London, disallowing us to have defamatory comments removed from his blogpost – makes you think, as Nedbank used to say!

POSTSCRIPT 22/11:  Skye Grove has also approached Hetzner, and has asked for the removal of our post about her Sour Service Award, awarded to her for retweeting a defamatory Tweet, motivating it as follows: “This has adversely affected my professional integrity”.  One wonders why she retweeted the Tweet, in the knowledge that it is defamatory, given her position as PR Manager of Cape Town Tourism.  She also has requested Hetzner to close down our blog.  She has not held back in her opinion about our blog in her comments on Momberg’s site, as well as on other sites, and retweets whatever negative she can find written about us – clearly a vendetta, and another case of double standards!   Our complaint about Ms Grove’s defamatory Tweet was rejected by her boss Mariette du Toit-Helmbold.  Ms Grove has no problem in disparaging Cape Town Tourism’s funder, the City of Cape Town, in terms of its supply of services to Cape Town residents.

POSTSCRIPT 22/11:  Hetzner appears to have realised that it was too heavy-handed in its dealings with the Tourism website, and has reinstated it.  We welcome this move.  Momberg has not updated his blogpost to announce this, and it basically removes the foundation of his blogpost!   We await his apology for the defamatory comments made. 

POSTSCRIPT 23/11:  Skye Grove has returned to Hetzner, after we made an amendment.   She has now called for the removal of all references to her name on our blog.  Yet she has disparaged us widely in comments on other blogs and by retweeting defamatory Tweets.   She incorrectly blames me for the “(unlawful) action” of Hetzner in closing down the Tourism site (it is clear that this was Hetzner’s doing, and that the site has been reinstated), refers to our blog in its “lack of journalistic quality and substance thereof”, and to my lack of “journalistic ethics or standards”!  Her boss Cape Town Tourism CEO Mariette du Toit-Helmbold has written a long comment about Social Media and Freedom of Speech, which we have published in the Comments section to this blogpost.  She calls for “honesty, transparency, respect, privacy, relevance, and responsibility within the social media communications realm”, yet her PR Manager Skye Grove does not play by these rules.   Today I declined a request for donating accommodation to the Cape Town Tourism staff function, given Ms Grove’s behaviour.

POSTSCRIP 23/11:  David Cope has also turned to Hetzner, wanting any reference to his name removed, and the whole blog closed down.  It is ironic that Cope complains to Hetzner about…. “damaged my reputation, but has brought my business name into disrepute”.  Yet Cope has had no shame in sending 285 shockingly disparaging Tweets about me, terrorised me with an sms stalker campaign, and retweeted defamatory Tweets.

POSTSCRIPT 23/11:  Carl Momberg has also returned to Hetzner’s door, complaining that I have not removed more content about him.  He incorrectly makes the deduction that my partial removal signals that I “acknowledged” publishing incorrect content – no Mr Momberg, I am subject to the same threat by Hetzner to have my website closed down if I do not make amendments, as was your friend Mr Hatchuel!  He contests almost every reference to him in this blogpost, describing them to be “untrue” , “misleading” and “she cannot prove otherwise”!   He demands of Hetzner : “I demand the whole post be taken down.  If there are further snide and defamatory comments about me or CapeInfo, I will issue further taken down requests, pending legal action”!   Momberg has not apologised for his defamatory blogpost, nor made any amendments, yet expects me to remove the whole blogpost in response to his!

The double standards of Cope, Grove and Momberg is interesting, in that they are quite happy to disparage me and my blog, yet do not want me to write about their actions.  We will not remove any further material from this blogpost or blog.

POSTSCRIPT 24/11: Michael Olivier, editor of Crush!, is also crushed by our blog, and has requested that it be closed down, that all current content relating to Crush! be removed, and that any future writing about Crush! by me be disallowed!   Olivier writes a number of untruths, despite having to declare his information to be “true and correct”, to motivate the closure of my blog:  my reviews of Crush! are “full of incorrect information”; I did not consult him – we used e-mail, sms’s, phone calls and our blog to invite Olivier to respond and participate in each of our three reviews, all with no response; that I have created false comments about his magazines on my blog, which is devoid of all truth and is libellous; he claims that I have “affected the livelihoods of restaurants, publications (I have not written about any other than Crush!) and businesses”, a libellous claim once again; that I had This Tourism Weekly website taken down – we know that it is Hetzner that took down the site as Mr Hatchuel, its owner, refused to heed the Take-Down notice; that he is “missing out on important functions which I will not attend due to her presence”; and that he has lost clients for Crush! and his radio programme due to my writing.   Double standards once again, as Olivier was the first to Tweet the link to The Tourism Weekly disparaging blogpost by Momberg on Saturday.

POSTSCRIPT 28/11: We have decided to follow the example of Momberg and Hatchuel, in moving our website to an international server.   This ensures our freedom of speech, and that the likes of Momberg and his merry men (and woman) will not have any power to have any content removed from our blog, nor for them to have our blog closed down!  Predictably, Momberg is furious about our move.   Again, we deplore Momberg’s double standards in defaming and disparaging us, yet crying wolf when we write the truth about him. 

POSTSCRIPT 29/11:  We have had to edit our writing about David Cope and Carl Momberg above, under threat of closure of the site by our server Hetzner, and also a blackmail threat by David Cope in his abusive Twitter campaign.   The edits we have done in no way reflect acknowledgement by us of any error or defamation, as suggested by Carl Momberg in his complaint to Hetzner.

 

 

POSTSCRIPT 29/11:  We were forced by Hetzner to remove the content of this blogpost until we moved the website to an international server.   Talk about censorship! 

Chris von Ulmenstein, Whale Cottage Portfolio:  www.whalecottage.com  Twitter: @WhaleCottage