The power of Twitter is phenomenal, and the World Cup is an excellent example of its communication power – every time a goal is scored, Twitter is over-capacity. According to “The Ultimate List: 100 + Twitter Statistics”, a cumulative total of more than 10 billion tweets have been sent to date by a total of 106 million Twitterers, reports the Hubspot Blog.
The following Twitter statistics are included in the List:
1. Only 10 % of internet users are on Twitter.
2. Twitter has a 40 % user retention rate, the balance dropping out after only a month of signing up
3. Most Tweets are sent between 10h00 – 22h00
4. More Tweets are sent on Wednesdays and Thursdays, and the least on Saturdays and Sundays
5. 1% of what are called “addicted” Twitterers account for 35 % of all Twitter usage
6. Demographically, Twitter users are equally male and female, and predominantly 18 – 34 years old.
7. 20 % of all Twitter accounts are inactive
8. 50 % of all Twitter users are “lazy”, not having tweeted in the past week
9. 5 % of Twitterers have more than 100 followers
10. 5 % of Twitter users create 75 % of the Tweets, called the “loudmouths”
11. Tweets can be categorised as follows:
* 40 % are “inane”, alternatively described as “pointless babble”!
* 38 % of Tweets are “chatty”
* Only 8 % of Tweets are “RT-worthy”
* 8 % of Tweets are “egotistical”
* 6 % of Tweets are spam
Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com
After six years or more of Twitter being an important part of the Social Media mix, it is a surprise to still see new Tweeters joining Twitter. Surprising is that so few Twitter newbies understand the medium, and many have a slim chance of attracting new Twitter followers when they follow one.