An American article guides restaurants with ‘25 Restaurant Marketing Ideas, Tips and Strategy to win in the food business’, most of which are applicable to South Africa too.  Local restaurants are not known to be good at marketing their food and service!  The list of ideas suggested is as follows:

1.  Photographs are THE way to market restaurants, via Instagram in particular, ‘high-quality, drool-inducing photos’ being the best way to promote a restaurant.  It is worth investing in an excellent food photographer.

2.   Loyalty Programs on online food apps attract attention and reward loyal custom.

3.  In the USA Yelp is vital, positive reviews being a massive marketing plus.  It has not been heard Continue reading →