Tourism, Food, and Wine news headlines
* KWV has been named the Best Brandy and Cognac Producers in the World in the 2015 International Spirits Challenge held in London yesterday. It is the first time in the 20-year history of the Challenge that a brandy has outperformed a cognac. The 20 year-old KWV brandy was also named Best Brandy in the World, and Grand Continue reading →
On Thursday evening I attended the launch of the new online luxury jewelry and bullion bar service 24ct, not being very sure what the event was about until I arrived at Bizerca Bistro, the function held in the semi-covered and impressively decorated courtyard of Bizerca, sparkling with a bespoke collection of jewelry, and gold and silver bars in different sizes.
Tourism, Food, and Wine news headlines
* The 8th Taste of Cape Town started cooking today, running until Sunday. It is being held at the Green Point Cricket Club near the Cape Town Stadium. Restaurants represented are Camissa at Table Bay Hotel, Beluga, Longridge, 96 Winery Road, Hemelhuijs, Cosecha at Noble Hill, Azure at The Twelve Apostles, Don Armando, Jewel of India, Kitima, Ernie Els Wines, and The Bakery at Jordan.
* KWV has been honoured with a listing in the Drinks International World’s Top 50 Most Admired Wine Brands, the only local wine brand on the prestigious list. It is the fourth time that the brand has received the accolade. Judging is done by more than 200 wine specialists, on the basis of its quality consistency or improvement, reflecting its region or country of origin, its marketing, its broad appeal, and meeting the needs of its target market. (received via media release from Tin Can PR) Continue reading →
Tourism, Food, and Wine news headlines
* KWV has launched its first ever ‘Finish Great‘ consumer advertising campaign, reflecting the wine and spirits company’s proud heritage and product innovation it has embodied since 1918. The campaign has been launched with the flighting of its first-ever TV commercial, representing both its range of wines and its brandies. Ad agency Saatchi & Saatchi Brandrock motivated its campaign as follows: ‘This is a tribute to the great legacy of KWV, but also demonstrates that by standing on the shoulders of giants, we are inspired to aim higher, to reach even greater heights and inevitably ‘Finish Great’. The campaign idea was based on a core insight that through persistence, character is revealed and in everything we do, we strive to finish great. The heart of KWV is Proud Pioneers brought to life through the spirit of: respecting tradition while challenging convention and through persistence character is revealed. We are telling this story through the campaign theme of ‘On the shoulders of giants’’. Giants have stature, they are larger than life and undeniably impressive. We revere them and in South Africa, KWV is a giant, it’s a brand that has a 97 year-old history and credible credentials to support such a bold statement. The story line follows an affirmation to the giants who enable us to Finish Great. We are bringing to life this story with a 360 degree approach, which we will aim to further build on the ‘Giants’ theme through a product-centric print and fully integrated user generated social and digital campaign’. The TV ad will be Continue reading →