Tourism, Food, and Wine news headlines
* KWV has launched its first ever ‘Finish Great‘ consumer advertising campaign, reflecting the wine and spirits company’s proud heritage and product innovation it has embodied since 1918. The campaign has been launched with the flighting of its first-ever TV commercial, representing both its range of wines and its brandies. Ad agency Saatchi & Saatchi Brandrock motivated its campaign as follows: ‘This is a tribute to the great legacy of KWV, but also demonstrates that by standing on the shoulders of giants, we are inspired to aim higher, to reach even greater heights and inevitably ‘Finish Great’. The campaign idea was based on a core insight that through persistence, character is revealed and in everything we do, we strive to finish great. The heart of KWV is Proud Pioneers brought to life through the spirit of: respecting tradition while challenging convention and through persistence character is revealed. We are telling this story through the campaign theme of ‘On the shoulders of giants’’. Giants have stature, they are larger than life and undeniably impressive. We revere them and in South Africa, KWV is a giant, it’s a brand that has a 97 year-old history and credible credentials to support such a bold statement. The story line follows an affirmation to the giants who enable us to Finish Great. We are bringing to life this story with a 360 degree approach, which we will aim to further build on the ‘Giants’ theme through a product-centric print and fully integrated user generated social and digital campaign’. The TV ad will be supported with PR, billboards, and in-store promotions. The TV ad ‘brings across the notion of getting to a destination and achieving greatness, whatever the journey may be, that in essence is the meaning of a Finish Great moment. These moments are demonstrated through vignettes of past and present: a mountaineer summiting the highest peak, a runner sprinting across a finish line and a musician strumming the greatest chord right to the end scene where the current branding and winemaker at KWV toast the pioneers of the past. The final scene in the TVC (television commercial) showcases KWV’s journey to finish great, representing the pinnacle of its brand journey and showcases its products from vine to glass, a proud fulfilment of an incredible odyssey that represents KWV’s master craftsmen‘. (received via media release from Tin Can PR)
* Whisky Live Festival Showrooms will be held in Cape Town (18 – 20 June), Pretoria (14 – 15 May), and Durban (24 – 25 April), as small ‘intimate, handcrafted events’ that offer some of the best local and international whiskies, including House of Walker, Chivas Regal, Glenfiddich, Glenmorangie, Bunnahabhain, Tomatin, and Smokehead. Craft beer made in whisky barrels, Innis & Gunn, will also be available. Fragrances and cigars will also be available to experience. Tickets R170 per person include a bottle of Valpré, a tasting glass, and 15 tasting vouchers. (received via media release from Tribeca Public Relations)
* StreetSmart SA is celebrating its 10th anniversary with the appointment of new Chairman Melanie Burke. The organisation raises money to help street children rebuild their lives via a R5 donation added to the bill at 90 restaurants around the country. More than R1 million was collected for this cause last year. (received via media release from GC Communications)
* One&Only Cape Town is celebrating an ‘eggsceptionally memorable‘ Easter weekend. On Good Friday both Reuben’s and Nobu will offer fish specials. The Easter Bunny Afternoon Tea is available all weekend long. On Sunday afternoon an Easter egg hunt and egg decorating competition will be offered. Sunday Buffet Lunch is available at Reuben’s, and the Spa is available for treatments too. (received via media release from Manley Communications)
* Grande Provence is offering an eggcellent Easter weekend with various accommodation packages, which include complimentary wine and chocolate tastings, as well as a demo tour of Huguenot Fine Chocolates. (received via media release from GC Communications)
Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Tel (021) 433-2100, Twitter:@WhaleCottage Facebook: click here
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