Tag Archives: TV commercial

WhaleTales Tourism, Food, and Wine news headlines: 25 March

WhaleTalesTourism, Food, and Wine news headlines

*   KWV has launched its first ever ‘Finish Great‘ consumer advertising campaign, reflecting the wine and spirits company’s proud heritage and product innovation it has embodied since 1918.  The campaign has been launched with the flighting of its first-ever TV commercial, representing both its range of wines and its brandies. Ad agency Saatchi & Saatchi Brandrock motivated its campaign as follows: ‘This is a tribute to the great legacy of KWV, but also demonstrates that by standing on the shoulders of giants, we are inspired to aim higher, to reach even greater heights and inevitably ‘Finish Great’.  The campaign idea was based on a core insight that through persistence, character is revealed and in everything we do, we strive to finish great. The heart of KWV is Proud Pioneers brought to life through the spirit of: respecting tradition while challenging convention and through persistence character is revealed. We are telling this story through the campaign theme of ‘On the shoulders of giants’’.  Giants have stature, they are larger than life and undeniably impressive. We revere them and in South Africa, KWV is a giant, it’s a brand that has a 97 year-old history and credible credentials to support such a bold statement.  The story line follows an affirmation to the giants who enable us to Finish Great. We are bringing to life this story with a 360 degree approach, which we will aim to further build on the ‘Giants’ theme through a product-centric print and fully integrated user generated social and digital campaign’.  The TV ad will be Continue reading →

MasterChef SA Season 3 episode 2 Bootcamp 2: Tomatoes create curved ball in Invention Test, scones decide Top 12!

MasterChef SA 3 ep 2 Tomatoes 2The pace in last night’s episode 2 of MasterChef SA Season 3 was a little slower than that of the first episode, but irritating was the judges whispering amongst themselves in evaluating the contestants, so softly that one could barely hear what they were saying.  The episode was designed to reduce the 24 contestant from Bootcamp 1 to the 12 Finalists going to the Nederburg MasterChef SA kitchen, ending off with a last-minute scone-baking competition.

The 24 contestants were still in the Cape Town harbour for Bootcamp 2, but now inside a warehouse, with cooking stations set up for each of them, and a Woolworths pantry too.   The brief for the Invention Test sounded easy enough, in preparing their choice of dish within 60 minutes. The pantry would be closed down during the episode, the contestants were told.  Chef and judge Pete Goffe-Wood said that the pantry was so well stocked that ‘if you can dream it, you can cook it’.  One contestant was looking for tomatoes for her dish, and was surprised that there were none. Midway a curved ball was introduced, Chef and Continue reading →

WhaleTales Tourism, Food, and Wine news headlines: 26 August

WhaleTalesTourism, Food, and Wine news headlines

*   The Pinot Noir producers in the Hemel-en-Aarde Valley are hosting their second Hemel-en-Aarde Pinot Noir Celebration at Bona Dea Estate on 30 and 31 January, with only 150 tickets available for the event.  The key-note dinner speaker will be Norman Hardie, regarded as Canada’s best Pinot Noir producer. (received via e-mail from Hamilton Russell Vineyards)

*   South Africa has the lowest transport costs compared to 50 other countries, according to GoEuro’s Transportation Price Index.  For air travel our country ranked third cheapest, while our costs of train travel ranked cheapest of all countries.

*   Cape Town has been appointed for the second time as Official Host City for World Continue reading →

WhaleTales Tourism, Food, and Wine news headlines: 30 July

WhaleTalesTourism, Food, and Wine news headlines

*   Unemployment is at a six year high at 25%,  with a surprising figure of 36% for ‘extended unemployment rate‘ recorded too, being ‘people who have given up looking for jobs‘!

*   ‘Reconsider‘, the TV commercial created by Ireland/Davenport for SA Tourism, has already been seen more than 700000 times on YouTube, and will also be flighted on CNN and National Geographic, reaching ‘more than 1,3 billion households’, the media statement of the agency claims!  The commercial highlights the beauty of our country, but also the specialness of our people.  Agency MD Philip Ireland said: ‘We were very lucky to have a client who not only believed in us but who stayed incredibly close to the creative process, and refused to accept anything less than world class from us. At every step there was an absolute refusal to compromise. South Africa is a world class destination and it was imperative that the thinking and the execution were not just flawless, but better than anything the category had seen before‘, to which SA Tourism CEO Thulani Nzima added: ‘It puts the South African people at the heart of South Africa’s appeal’.