Tag Archives: Valpre

WhaleTales Tourism, Food, and Wine news headlines: 25 March

WhaleTalesTourism, Food, and Wine news headlines

*   KWV has launched its first ever ‘Finish Great‘ consumer advertising campaign, reflecting the wine and spirits company’s proud heritage and product innovation it has embodied since 1918.  The campaign has been launched with the flighting of its first-ever TV commercial, representing both its range of wines and its brandies. Ad agency Saatchi & Saatchi Brandrock motivated its campaign as follows: ‘This is a tribute to the great legacy of KWV, but also demonstrates that by standing on the shoulders of giants, we are inspired to aim higher, to reach even greater heights and inevitably ‘Finish Great’.  The campaign idea was based on a core insight that through persistence, character is revealed and in everything we do, we strive to finish great. The heart of KWV is Proud Pioneers brought to life through the spirit of: respecting tradition while challenging convention and through persistence character is revealed. We are telling this story through the campaign theme of ‘On the shoulders of giants’’.  Giants have stature, they are larger than life and undeniably impressive. We revere them and in South Africa, KWV is a giant, it’s a brand that has a 97 year-old history and credible credentials to support such a bold statement.  The story line follows an affirmation to the giants who enable us to Finish Great. We are bringing to life this story with a 360 degree approach, which we will aim to further build on the ‘Giants’ theme through a product-centric print and fully integrated user generated social and digital campaign’.  The TV ad will be Continue reading →

‘Hayden Quinn: South Africa’ episode 2: behind the Stellenbosch ‘Boerewors Curtain’, very disappointing!

Hayden Quinn 2 Fritz and Hayden MosbolletjiesPoor Hayden Quinn!  Trying to be clever, the promo for last night’s episode 2, which was flighted on SABC3 on Sunday evening, had Hayden proudly sharing that he was going behind the ‘Boerewors Curtain‘ in Stellenbosch, to meet artisanal baker Fritz Schoon of Schoon de Companje.  The Tweet left Hayden with dough on his face, in making what he called a ‘joke‘, in poor cultural taste!

In reaction to a Tweet about his incorrect information (the ‘Boerewors Curtain‘ is a less than complimentary name for the residents of the suburbs of Parow/Bellville/Durbanville, to describe their love for braai-ing, in preference to most other activities, which means that they rarely leave their area, and that the area smells of braais from Friday evenings to Sunday lunch times on weekends),  Hayden replied: ‘I guess the little joke was lost haha just referencing stellies (sic) as a (sic) Africaans (sic) town‘.  His producer Riaan Badenhorst quickly jumped to his defence, explaining that Boerewors is ‘proudly heritage food‘, which was not the point of the Twitter exchange!

‘Hayden Quinn : South Africa‘ was first flighted on SABC3 last Monday,  doing a great job in making Capetonians proud of their beautiful city and its fresh produce bounty.  Hayden was a MasterChef Australia finalist in 2011, but did not win the series, and has managed to sign up the series about our country’s sustainable food production.  The programme is sponsored by Continue reading →