Tag Archives: VIP’s

‘Restaurant Babylon’: are SA restaurants snorting, spitting, and swearing too?!

Restaurant Babylon 2The ‘Babylon’ book series by Imogen Edwards-Jones, written on the basis of interviews with staff from the relevant industries, has become highly popular for its depth of behind the scenes insights told in a 24 hour operating day.   Her latest book is ‘Restaurant Babylon’, which was published last year, sharing the ‘saucy secrets of the world’s finest kitchens’.

The fictional Le Restaurant,  brasserie Le Table, and Le Bar are located within close proximity of each other in London, Le Restaurant being Michelin-starred.  The narrator is the restaurant owner.  For her book the writer interviewed sommeliers, chefs, maître d’s, owners, and ‘insiders’ working in the restaurant industry in the UK.

As Valentine’s Day is around the corner, it is apt to start with this event, being one of the most lucrative for the restaurant industry, with mark-ups and heavy drinking generating good profits for restaurants.  Christmas Day lunches and New Year’s Eve events are equally profitable.

Some of the key insights into restaurants are the following:

*   restaurant staff survive on extremely little sleep, as they enjoy a drink or more after they finish service, being hungover the next day.  Alcoholism is rife.

*   chefs burn out, due to the long hours, the stress, and lack of light in closed kitchens.  This leads to absenteeism, temper tantrums, and inconsistent cooking.

*   drug-taking is rife, to cope with the pressure and to stay awake, to cope with the hangover, or to be ‘sharp’ for service!  ‘Cocaine is everywhere‘ said the author in an interview.

*   claiming ‘organic’ ingredients ‘just makes the place look amateur‘.   The origin of one’s fish, meat, and vegetables is far more important to patrons.

*   some chefs over-order, and sell on their surplus, pocketing the income.

*   theft by staff is common, especially in the bar, selling bottles out of the back door and pocketing the income,  or pocketing cash income.

*   mark-ups are better on pizzas than they are on 7-course tasting menus!   Side dishes of chips, Continue reading →

Cape Town Tourism ‘destinated’ to start afresh in marketing Cape Town!

mariettedth_1369339943_39Last week two senior members of staff left the services of Cape Town Tourism, being its CEO Mariette du Toit-Helmbold, and its PR and Communications Manager Skye Grove.  A new era lies ahead for the tourism body, which can hopefully get on with the focused marketing of Cape Town and its tourism industry again.

Given how badly Cape Town has been marketed as a tourism destination in the past few years, it is a fantastic opportunity for new CEO Enver Duminy to show what he can do to deal with the city’s terrible problem of Seasonality with barely any business in the winter months, which is unique to Cape Town, compared to South Africa’s other major cities.  Every year Mrs Helmbold has paid lip service to the problem, and promised to tackle the problem, but she never did, and business has become progressively worse every winter.

Shocking was the blatant exploitation in the past ten days by Mrs Helmbold to actively market the services of her new destination marketing consultancy whilst still in the employ of Cape Town Tourism.  She announced that she would establish a consultancy in April after her resignation from Cape Town Tourism became public in February.  As if Tweets on her own Twitter account were not enough to market the new consultancy whilst still working for Cape Town Tourism,  Cape Town Continue reading →

Is J&B Met the last gallop for J&B?

The J&B Met is the fashion and society highlight of the year on the South African calendar, attracting many who know little about horse racing (and often about fashion too!).  Now the sponsorship of the event by one of the world’s best-known brands is under threat, and could be a threat to the hospitality industry in Cape Town too.   Today could see the last J&B-sponsored Met.

It is proposed that new legislation will see a ban on advertising of alcoholic beverages, and therefore the sponsorship of the horse racing event by J&B would no longer be allowed.   It would need a hugely powerful non-alcoholic brand, with an extensive marketing budget, to fill the J&B ‘hooves’, given the focus they have placed on the event for a number of years, not only on the day itself, but linking PR to it too, inviting VIP’s, and organising after-parties and annual best-dressed shop competitions too.  The event is so successful that South Africa generates the third highest J&B sales in the world.

The theme of today’s Met is “Larger than Life”, and fashionistas are bemoaning the difficulty of finding something suitable to wear to match this vague theme.   In the advertisement for the event, it is described as “Massive outfits, oversized accessories, gigantic personalities”.  The event is supported by Cape Town Routes Unlimited, but its blue logo is barely visible on the black background in the advertisement.   More than 50000 fashionistas are expected to be at Kenilworth Racecourse today. 

The event is a boost for fashion designers, as the TV cameras and newspaper photographers will be focusing on the couples who may win the ‘Most Elegant Couple’ prizes.    The Cape Argus reports that R18 million alone is expected to be spent on clothing for the event, while the event adds another R34 million in accommodation, meals and travel related income to the economy of the Western Cape. 

The attendance by non-Capetonians seems to have declined this year, as accommodation bookings for this weekend appear to be far lower than in years before.  Typically overstating the value of the event for tourism, which is a two-day stay for non-Capetonians attending on average, is the media comment by Cape Town Tourism Executive Manager for Marketing, Lianne Burton, about the value of the event: “…essentially extends Cape Town’s summer party season by a month after the end of the school holidays (schools went back only two weeks ago, and Cape Town has just suffered one of the worst two-week summer lulls ever)!

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com  Twitter:@WhaleCottage

Cape Town wins World Cup Quarter Final!

Yesterday Cape Town scored 100 % in being the Host City in which the Quarter Final between Germany and Argentina was played, and will be remembered by fans from around the world, both in Cape Town and those watching in their homes, pubs or Fan Parks, for excellent soccer between two giants in this sport.  But Cape Town had its best marketing ever, with more-than-perfect winter weather at 22 C, and the world’s VIP’s present and sharing their love for Cape Town and South Africa.

What was a magnificent start to the soccer Saturday was the Fan Walk from the city center to the Stadium.  So many Capetonians I spoke to told me that they were so disappointed to not have bought tickets for the matches, but that they wanted to walk the Fan Walk to get the feeling of its fantastic spirit, which they had heard about from others and seen reported in newspapers.    Thus they made their way along the Fan Walk with their families, in the afternoon, enjoying the happiness and goodwill amongst walkers from around the world.  EyewitnessNews reported that 200 000 persons walked the Fan Walk yesterday, a record number.  It was an incredible sight – Argentinian fans wore blue, or blue and white wigs, and proudly had their flag around them as a cape.  The German fans were a little more conservative, but wore their team’s Adidas T-shirt, some had German flag colours painted on their cheeks, and some had even adopted the hardhats with Deutschland on them.    The pavement outside shu and Doppio Zero in Green Point was completely jam-packed about two hours before kick-off.  A massive German flag had been put up on Signal Hill.

The atmosphere inside Cape Town Stadium was electric, from the time the ticket holders arrived.  The early arrivals had the comedy of seeing South African President Jacob Zuma get into his soccer togs and play in a Special Olympics Unity Cup, in aid of the diasbled, game at 14h00, a funny sight to behold.   I did duty as a volunteer behind a German block of about 200, and they had the most unbelievable “gees”, all dressed the same, all being led in singing throughout the match, all receiving a Deutschland scarf which they held up at the start of the match and which caught the TV cameras and was filmed.   They were so visible, standing for a large part of the match (but not blocking the view of anyone behind them) that the German undercover police filmed them (from behind) to have their behaviour on record as evidence of potential hooliganism just 10 minutes before the game ended! 

The 4-0 result was testimony to an amazing match played by the German team, and Argentina just could not crack a goal, disappointing their many fans, who had by far the most flags hanging over the sides of the stadium.   The first goal was scored in a record of 8 minutes after the start, and three goals were scored in the second half, the last coming just before the end of the match.   It was a fantastic match, and well worth any money that soccer fans had paid to be there.

But it was the VIP presence at the match, outclassing that of the England – Algeria game in terms of VIP attendance, that was the highlight for Cape Town yesterday.   FIFA President Sepp Blatter was present at the stadium for the first time, attending this seventh Cape Town match, as was President Zuma attending his first Cape Town match.  Leonardo DiCaprio was there (he had been seen eating at Nobu at the One&Only the night before), as were what was reported to be Orlando Bloom but in fact was Prince Carl Philip of Sweden, sitting next to an unglamorous-looking Charlize Theron (who stayed at the Table Bay Hotel).   Germany’s Chancellor Angela Merkel came to support her team, and could not stop beaming.  Her boys gave her a “Luftkuss” to thank her for coming to support them when they did their victors’ walk around the stadium.   Western Cape Premier Helen Zille was there, having fetched Merkel from the airport, taken her to see Khayelitsha (the Violence Prevention through Urban Upgrading Centre, and visited children from the Youth Development through Football programme ‘Soccer 4 Hope’) prior to the match,  and hosting her for dinner after the match.  

Previous German team captain Michael Ballack was there, the first match he has been seen to attend, having been on holiday while he recovers from his injury, which led him to not be selected for this World Cup.   He almost seemed unhappy that his team was doing so well without him, but he did have a huge smile when the fourth goal was scored.   Soccer star Lothar Matthaus sat with Ballack – he has been tipped as the new German coach if Joachim Loew’s contract is not renewed after the World Cup, but his team’s performance to date make it unlikely that it will not be renewed.   Mick Jagger was there, and he, Leonardo DiCaprio and socialite Paris Hilton were seen to be partying at The Fez (above Vaudeville) last night.   Homegrown billionaire and second space tourist Mark Shuttleworth was there, having attended the previous Cape Town match as well, very low key and not appearing to have VIP status as far as seating went – he was with his dad at the previous match, dressed as a soccer fan in South African colours.  

Twitter crashed a number of times during the match, not being able to handle the volume of Tweets everytime Germany scored.  Paris Hilton is an avid Twitterer with more than 2 million followers, and despite her Port Elizabeth publicity, she raved about the city (“Cape Town Rocks!”, “Went to Cape of Good Hope. So beautiful. Saw the cutest penguins and ostriches.  Having an amazing dinner in Cape Town now.  Love the food here”).   These are priceless endorsements. 

Last night Cape Town erupted, and restaurants were experiencing trade like they had hoped for throughout the World Cup.   Accommodation in Camps Bay was sold out – this date had been booked out for months ahead, sadly the only one for the World Cup period, but Tuesday will also be sold out for the Semi-Final between Netherlands and Uruguay.

Yesterday will be the day long remembered by soccer fans for a good game, but also for the fantastic comments made about Cape Town and its beauty by TV commentators.  The endorsement of the city by them reaches millions of viewers, and is extremely powerful in the marketing of the city.   Yesterday Cape Town won the Quarter Final for soccer fans in the city, the country and around the world!  She was the most perfect of a Mother City!

Chris von Ulmenstein, Whale Cottage Portfolio:  www.whalecottage.com