Tag Archives: Warwick wine estate

Winestyle and TASTE crush Crush! digital food and wine magazine!

We have written about Crush!1, Crush!2 and Crush!3, Michael Olivier’s digital food and wine magazine, which he launched last year.   As other publications are being launched which embrace food and wine, both digitally and in print, I chose to evaluate Crush!4 against its competitors, putting myself in the shoes of a food and/or wine marketer, deciding where to spend a marketing budget, and as a food and wine lover, deciding where to spend my time reading.   I evaluated Winestyle, TASTE, and Crush!4, all three magazines focusing on food and wine, with a Postscript on Crush!5.

Winestyle

The first (Summer) issue of Winestyle was sent to subscribers (note one does not pay to receive the magazine) in December, and its concept is a most creative and environmentally-friendly “print on demand” one.  This saves the publishers from over-printing, saving paper and costs, and ultimately the environment.  It is published quarterly.  What makes it unique is that a weekly newsletter is sent by e-mail to each subscriber, updating them on food and wine news.  While the brand carry-over is not strong in terms of the banner design of the newsletter (initially I thought the newsletters were from wine consultant Nikki Dumas, who has a similar company name).   This builds brand awareness weekly, and bridges the quarterly print publishing period.

The 88-page magazine is larger than the standard A4 size, and has an attractive cover, although it is not photographed in a vineyard.  The paper quality is outstanding, as is the photography.  Editor Jenny Ratcliffe-Wright is from Warwick wine estate originally, where her mother Norma and brother Mike make excellent wines, and this makes Jenny well-connected to the wine industry.  In her editorial Jenny writes: “It is our intention to help everyone make full use of every wine-drinking day …. it’s your passport to all things enjoyable, to in-the-know wines, delicious and simple-to-prepare food and accessible travel – all in a large, sexy, glossy, collectible magazine”.   The theme of the Summer edition is celebration, and therefore champagnes and sparkling wines are predominantly featured.

Advertising support is impressive for a first edition, and reflects the confidence of the advertisers in the publication, and wine estates Graham Beck,  Glen Carlou, Clos Malverne, Kleine Zalze,  Nederburg, Highlands Road Estate, OBiKWA, Creation, Eikendal, Adoro Wines, Muratie, and Morgenhof have taken full-page ads.  Jenny anticipates having 2500 subscribers by the time the next issue is launched in March.

The editorial content includes a focus on sparkling wine producers in Franschhoek and Stellenbosch, including JC le Roux, Simonsig, Villiera, Morgenhof, Cabrière, Graham Beck, Anura, and Sterhuis, and recommends accommodation and restaurants in the area.  A profile on a very casual looking Jean-Philippe Colmant, making excellent bubbly in Franschhoek and importing champagnes, is written by Cape Talk’s John Maytham.  A travel feature focuses on the Champagne region, which is informative and has beautiful photographs.  A food feature focuses on Tapas, with short recipes, and amazing photography by Christoph Heierli.  A Restaurant feature recommends places offering ‘alfresco dining’ in Johannesburg, Durban, the Winelands and Cape Town.   A feature on cocktails has some that call for sparkling wine. The results of a wine-tasting, a panel comparing South African sparkling wines Silverthorn, Colmant Brut, Villiera, Jacques Bruére, and Simonsig, with champagnes Moët & Chandon, Veuve Cliquot, Piper-Heidsieck, Pol Roger and Tribaut Brut Tradition, are featured.  Joint first winners were Silverthorn the Green Man Brut and Tribaut Brut Tradition.  A tasting panel evaluation of the 2010 vintage Sauvignon Blanc of Groote Post, David Nieuwoudt Ghost Corner, Neil Joubert, Arabella, Sophie Terblance, Delaire, Diemersdal, Klein Constantia, De Grendel and Du Toitskloof ranks them in this order.  An article on cigars concludes what must be the most excellent food and wine publication available locally now.

I cannot wait for the Autumn edition.  I do recommend that there be more synergy between the magazine and the newsletter as well as its website in terms of branding and design.  Of the three magazines reviewed in this blogpost, Winestyle is the best by far, and we congratulate editor Jenny on this achievement for her maiden issue.

TASTE

Woolworths’ in-house magazine is written and published by New Media Publishing, and they have regularly won ADMag and Pica Awards for Customer Magazine of the Year for it, most recently in 2009.   It costs R20,95, is published monthly, and is sold in outlets other than Woolworths too.   It is A4 in size, with 134 pages, and does not have a statement to describe what it stands for, but its cover photograph represents food.  Wines appear to be a secondary focus.  The editor is highly regarded Sumien Brink, with Abigail Donnelly ably at her side.

Advertisers are a mixed bunch, including car retailers, liquor brands (Darling Cellars, Krone, Bombay Sapphire, Veuve Cliquot, Brand House), watch brands, kitchen suppliers, decor brands, food brands (Lancewood, Lindt), investment companies, a restaurant (Cape Town Fish Market), and accommodation, most of the brands not sold by Woolworths at all.

The editorial content of the December issue includes a Trends feature, and food related trends are featured with beautiful large photographs by Lee Malan and Jan Ras.  Where recipes are featured, they are short and sweet, and do not dominate the look of any page (something competitors House and Leisure Food can learn from).  A Foodstuff feature focuses on products that are sold at Woolworths, but most are non-branded items, and the Woolworths link is very low key. It even has an interview with and one done by Andy Fenner, who writes the JamieWho? blog, a contributor to Crush! issues 2, 3 and 4, but he has withdrawn his support, probably due to his new (not yet clearly defined) involvement with Woolworths, and not wanting to be associated with his friend David Cope’s disparaging Twitter campaign against ourselves, in retaliation to our review of Crush!3.   A chicken feature by man-of-the-moment Justin Bonello, a fish focus by Sam Woulidge, a canapé feature by Mariana Esterhuizen of Mariana’s, a feature on Dewetshof by Woolworths wine consultant Allan Mullins, and a feature on Oded Schwartz of Oded’s Kitchen and his relishes, chutneys and preserves, follow.  Christmas recipes are featured, but are few in number.  Restaurants featured are the fabulous Babel on Babylonstoren (next door to Backsberg), and the heavenly Hemelhuijs.  Blueberries are featured, with recipes, as are Summer lunch recipes.  An exclusive extract from Australian Bill Granger’s receipe book “Bill’s Basics” is featured.  A travel feature by Judy van der Walt focuses on the Dordogne region, and the magazine ends off with a month’s worth of recipes for snacks, lunches, tea time, and suppers.

I hadn’t bought a TASTE magazine for a while, and remembered it to be more attractive and impactful.  The focus may be too much on recipes, and too little on wines.   The features are written by good quality journalists, and could possibly be expanded.   I liked the way Woolworths as a brand is not ‘in your face’ when reading the magazine – in fact I wouldn’t have minded more direct brand-linkage, to know what to look for when next I shop.  There are so many organic and other quality suppliers to Woolworths of fruit and vegetables and other foods, as well as of wines, which could all be the subject of features, not necessarily linked to recipes only.  A “new Woolworths products” feature would be welcome.  For a marketer, TASTE would be an important advertising medium to consider, given its association with Woolworths, and the profile of the Woolworths shopper, with a reasonable disposable income.    There is little carry-over between the magazine and its website.

Crush!4

The digital food and wine magazine Crush! has no print partner, and is haphazard in its publishing frequency. On Twitter the editorial team hint at how busy they are in doing work for the publication, but on average it appears to take them two months or longer to publish a new issue.  The arrival of the new magazine is announced on Twitter and by e-mail, as one has to subscribe to receive a link to it, and is free of charge.

Crush!4  has 44 pages and was published early in December.  It appears to have lost its restaurant reviewer JP Rossouw, and Olivier has taken over writing the restaurant reviews, something we suggested in one of our earlier Crush! reviews.   We are delighted with another of our recommendations that Olivier adopted, which was to let (lady) bloggers participate in his magazine, and he has done so by giving highly regarded blogger Jane-Anne Hobbs from Scrumptious blog a recipe feature, and he has introduced a recipe competition, in which the recipes of bloggers Colleen Grove, Jeanne Horak-Druiff, Meeta Khurana-Wolff and Nina Timm can be evaluated by readers.

The navigation of the pages, and more particularly the content on each page, remains tedious. The front cover looks better, the copy on top of the photograph being easier to read, but it is not yet perfect, especially when one compares the ‘less is more’ covers of the two other magazines above.  Most flashing gimmicks have been removed from the front cover, and have largely been discontinued.   Advertising support is poor, and appears reduced relative to previous issues, and compared to the two other publications above, with only Hidden Valley, Pongracz, Laborie, Old Mutual and Ultra Liquors advertising.

The content consists of a wine page written by Olivier, and features premium brandy cocktails, a vineyard dog, wine finds, a wine myth and an overview of Sauvignon Blanc.  The Essentials page, as before, has products with poor brand recognition, but the names are typed alongside each product.  A Plaisir de Merle feature is a good promotion for the wine estate.  The recipe pages by Jane-Anne Hobbs have fantastic photography done by herself (perhaps she should become the Crush!photographer!), but I could only get to see three recipes (soup, dessert, gammon) – I am sure there were more, judging by the six bottles alongside the opening recipe, and Olivier recommends a wine per recipe.   The names of the wines are not typed alongside the bottles.   The JamieWho? page by Andy Fenner is blocked by a Laborie promotion box, still has silly moving balloon captions, and focuses on Absinthe, Champagne, Hangover Cures, Jardine’s Christmas cake,  and Christmas cocktails.  In two of his mini-stories the copy ends mid-sentence.  The review of Babel Restaurant at Babylonstoren is blocked by a competition box, and one does not know how to close it.  Restaurant names at the bottom of the Babel article are harder to read on the right hand side, especially ‘Cafeen’.

A seven-day recipe card feature by Carey Boucher-Erasmus (a food consultant to the Pick ‘n Pay Cookery School, according to Google) is easy to follow and read, but no information is supplied about who Carey is.  There is no consistency in the colours used for the names of white and red wines alongside the bottles, the white wine names typed in blue (High Five) or in green (Quaff Now).   Sophia Lindop does great food features, but has used herbs in the last two issues (rocket in the current issue and rosemary last time), making it hard to see dishes prepared with these, and thus to have attractive photographs, even if they are photographed by star photographer Russel Wasserfall.   David Cope outs himself as a guest house reviewer, of South Hills, presented on a messy red and white check background which is similar to that which he uses on his ‘The Foodie’ blog.  A summer picnic spead looks good enough to eat off the screen, and is prepared by Luisa Farelo, but there is no indication as to who she is (I could not find any information about her on Google).  The focus on Parlotones wines, named after the group, is fun in having their music videos, but I did struggle to get one to play properly.  I also struggled to find the way to open the Prince Albert feature by Russel Wasserfall, eventually finding it at the bottom right, in the smallest possible type size.  A feature on trendy Artisan Breads tells the Knead story, with colour photographs, and mentions the names of only five other artisanal bakeries around the country – there are that many others in Cape Town alone!  Helen Untiedt’s organic vegetable garden, and a Book Review page conclude Crush!4.

My overwhelming frustration with Crush! is the difficulty of reading it, and the struggle to move forward or to close what one has opened.  The promotional boxes blocking copy remains a problem, which cheapens the magazine and is irritating to have to close.  Perhaps Olivier and the design team can look at Opulent Living’s e-magazine, only 8 pages long but published regularly – it is easy to read, has no promotions, with beautiful photographs – a top class digital magazine!   I was interested to see the Crush! blogger recipe rating, and the low participation is a surprise (the highest vote is by only 100 readers after two months), given Olivier’s claim that the magazine would go to more than 1 million readers!     If I were a marketer, I would not advertise in Crush!, as a digital magazine cannot present a food or wine brand with the appetite appeal that a print magazine can, especially given the poor pack presentation.  I would therefore love to see a print version of Crush!, as it contains lots of good information, and could make for beautiful pages of copy and photography, something one would want to keep.

POSTSCRIPT 8/2: 

Crush!5 was launched today.  JamieWho? (Andy Fenner) has been replaced by Neil Stemmet, a talented interior designer, and he adds an Afrikaans dimension to Crush!, with all five his recipes in Afrikaans on his “Soutenpeper” page (this is causing a problem for English readers!).  David Cope has lost his name, and is only referred to as “The Foodie”, with no red and white check background to his contributions anymore, and both his article on Paternoster, and on FoodWineDesign in Johannesburg (held in November!!), are long-winded and boring, with few attractive photographs.   Jane-Anne Hobbs (unfortunately) has been replaced by Clare Bock (owner of Appetite catering company, I learnt from Google) in a food/wine matching feature – by chance I worked out how this feature works – if you click on a wine bottle, an appropriate recipe pops up, rather than finding an appropriate wine to match the recipe!   The five food bloggers in the recipe rating section are complete unknowns.  Luisa Farelo (with an introduction in this issue – she is a chef and food stylist) does another feature, this time on Sunday lunches, and the styling is good enough to eat again.  A food and wine events calendar is a good new addition, while a classifieds section probably is not, the ads being so small that one cannot read them.  A feature on The Test Kitchen, and owner and chef Luke Dale-Roberts, is good with great food photographs, as is the one on Jordan Winery, but the labels underneath the bottles are so tiny that one may not see them.  The interview with Bertus Basson of Overture (Michael is a stickler for spelling, but misspells the restaurant name in his introduction) is weird, and probably does not do him a favour.  Advertisers are Fairview, Pongracz, Old Mutual, and Avocado magazine.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com   Twitter: WhaleCottage

Warwick/Vilafonte wine and Scrumptious food bloggers paired

The third Food & Wine Bloggers’ Club meeting takes place next Wednesday 28 July, from 18h00 – 20h00, and will pair Jane-Anne Hobbs Rayner of Scrumptious food blog, and Mike Ratcliffe of Warwick and Vilafonte wine blog.

Mike Ratcliffe is the Managing Director of Warwick wine estate and Managing Partner of Vilafonte.  He has a B.Comm (Economics) from the University of Stellenbosch and a Graduate Diploma in Wine Marketing from the University of Adelaide. He is a Board member of Wines of South Africa (WOSA), has been involved on the marketing committee of the Stellenbosch Wine Route, is the Deputy Chairman of the South African Wine Industry Trust (encouraging black economic empowerment and land redistribution), and is President of the United States/South Africa Foundation, a fundraising charity based in the USA.  He is an international wine judge, industry commentator and marketing co-ordinator, and is an industry leader in embracing social media marketing in the marketing of his wines.

Jane-Anne Hobbs Rayner of Scrumptious blog is a freelance journalist, editor, author of three books (on local touring routes, and on raising toddlers), cook, food writer and recipe developer.  She writes as Juno, and her blog is independent, in that she does not accept any advertising or sponsorship, nor does she accept freebies.  She does use Google Adsense.  She is passionate about “food, fresh local ingredients and punchy flavours”. She loves writing recipes.  Jane-Anne was a speaker at the Food Bloggers’ Conference earlier this year. 

The Food & Wine Bloggers’ Club was formed to reflect the tremendous growth in and power of food and wine blogs in forming opinion about food, restaurants and wines.  Most bloggers do not have any formal training in blogging, and learnt from others.   Each of the two bloggers will talk for about half an hour about their blog, and what they have learnt about blogging.  The Club will give fledgling as well as experienced bloggers the opportunity to learn from each other and to share their knowledge with others.  Attendees can ask questions, and get to know fellow bloggers.  The Club meetings are informal and fun.

Other writers that will be talking at future Bloggers Club meetings are the following:

Wednesday 18 August:       Sam Wilson of Food24 Blogs, and Rob Armstrong of Haut Espoir 

Wednesday 22 September: Dax Villanueva of Relax-with-Dax Blog, and Hein Koegelenberg of La Motte and Hein Koegelenberg Blog

Wednesday 20 October:     Clare Mack of Spill Blog, and Simon Back of Backsberg Blog

Wednesday 24 November:  Marisa Hendricks of The Creative Pot Blog, and Emile Joubert of Wine Goggle Blog

Wines are brought along by the wine blogging speaker, and Mike will introduce the Warwick wines served.  Snacks will be served to match the Warwick wines.  The cost of attendance is R 150.  Bookings can be made by e-mailing info@whalecottage.com.

The meeting of the Food & Wine Bloggers’ Club will be held at Cafe Max, 126 Waterkant Street, in De Waterkant, Cape Town.   From Somerset Road turn up Highfield Street (opposite Green Point Traffic Department), alongside the Tafelberg Furnishers/Kfm building, and turn left into Waterkant Street.  Cafe Max is about 200 meters further down the road, on the left.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

Review: Warwick picnic more wacky than gourmet

The “Boozy Bloggers Picnic” at Warwick wine estate on Sunday was a disappointment in a number of respects, despite the bloggers (and other visitors) present having a good time on a perfect picnic Sunday.

WhaleTales has not written about wine estates much, except if they have restaurants on them.   Warwick wine estate, on the R44 between Klapmuts and Stellenbosch, attracted attention because Chef Bruce Robertson, a previous Top 10 chef when he owned The Showroom, was contracted to put together the picnic at Warwick.   When the invitation was received that bloggers were welcome to attend the picnic on Sunday, and that a generous special bloggers’ rate was offered, the booking was made immediately  

Despite being a big fan of Chef Bruce, and enjoying meeting Warwick owner Mike Ratcliffe on the day, one left the picnic disappointed in that a golden opportunity had been lost by Warwick.   Whilst the bloggers were on a special list, they were not told to sit in a defined section with other bloggers, so that they could get to know each other, and exchange information about this new medium.   Not even Ratcliffe knew who the bloggers were and what they looked like.   On a Big 5 wine safari drive during the afternoon, the Backsberg bloggers were on board, and at least one connection was made.  Anel Grobler from @spitorswallow was also present, and came over to chat later in the afternoon.   By this time Ratcliffe had left for his home already.

The vast picnic area is located around a dam, with lawns, and a section with tables under trees, as well as private “picnic pods”, resembling birdwatching ‘houses’, so one has a good choice.  Unfortunately one is not told where one can or should sit.   Also unfortunate is that one cannot see vines from the picnic area at all, so it feels less like a wine farm when one is there.   When one goes on the drive there is no mistaking that Warwick is a wine farm.

The picnic is a little higgeldy-piggeldy, much like the character of the wine estate.   The building houses the wine tasting section when one enters, and here the dissonance begins.  On the right is a beautiful modern wine cooling “cabinet”, with glass and modern white shelving.   In the middle of the room, along the wall, is a ‘mature’ wooden shelf with wine related gadgets for sale.   Behind the ordinary wooden counter the wines are sold.   It is a long room, not well filled, with wasted space at the back end of it.   One walks through to the picnic section, and there is another ordinary looking counter, with a table behind it, filled with the picnics.   It is a vast room, with a single table with things to sell, lost in the open space.   A decor hand is clearly missing in this venue, all is functional but not particularly attractive.

Given this decor, a ‘gourmet’ picnic concept for this wine estate is ill-matched.  One gets the feeling that the staff are very friendly, but things are not well organised.  Time is a commodity the staff have, but maybe not their guests.    The staff are still putting things together for the picnics when one arrives, even though they have taken bookings for them in advance.  One pays and receives a most unusual “picnic basket”, nothing like one has ever seen before.   A bottle of water is sold as is a cold drink, but no glasses are provided.   No attempt is made to sell one a bottle of wine with the picnic – is that not what the picnic is all about?   The wine sales department is in the first room, so the two departments do not marry their services and sales.  The sweet picnic lady tells us that it is the first day that the guests have to collect their picnics – previously they were brought to the tables.  Perhaps the former method would have caused less of a queue at the collection point.

We sit at a table under the trees, in what is meant to be the bloggers’ section, but see no one familiar, not that a list of names has been provided.   We unpack our picnic:   it has been cleverly put together in a stacked fashion, with two boards, one plastic and one wooden, a baguette wrapped in a massive “Warwick News”, a box of treats, a table cloth, and plates and cutlery, with a silver handle that clips underneath the boards, making one able to carry everything.   The tablecloths are brightly coloured (ours a grass green polka dot). The cutlery is ‘green”, being biodegradable, made from “a starched (sic) based bioplastic”.   

The box of treats contains the food in little plastic and cardboard boxes, and it is a treat to open them to see what is inside:   a delicious “Bruce’s ‘lekker’ biltong and brandy pate”, hummus with peppadew coulis, a small camembert, charcuterie (2 tiny slices of smoked something), poached chicken breast with truffle mayo (chicken tastes bland, but interestingly cut in tiny round slices), “frikkadelle” with tomato bredie (not out of the ordinary), “tabouli” – a green salad with couscous sprinkles (difficult to eat), baby potato salad with yummy mayo), “maketaan” – a yummy watermelon and ginger preserve, a box of Maynards wine gums, and a ‘death by chocolate’ brownie (not very special).   The most gourmet out of all this is the biltong pate.  The food is more wacky than gourmet, and is enough.  We hear bloggers mutter about the price of R 150 per head.  The pink paper menu is not of a “gourmet” standard.

We buy a bottle of wine (we would have loved a Rose with the picnic, but Warwick only does a Chardonnay and a Sauvignon Blanc on the light side), but receive no ice bucket on a 30+ C day.  No staff come to the tables at all, to sell us more to drink.  When we do see some, and call them over, they look at us in surprise that we could ask them for another bottle of water and for an ice bucket.  But it is brought to the table.  Do not expect any proactive service from the staff. 

Verdict – Warwick is sooo laid back, that it does itself a disservice in not focusing on its wine sales.  We left the wine estate knowing little more about Warwicks’ wines (except that there are 5 varieties planted on the farm, hence the Big 5 Landrover drives they do).  The newspaper wrapped around the baguette was placed under the boards for later reading, and was cleared by the staff before one could think of reading it – it is massive, and one is more interested in the contents of the boxes than in the newspaper at that stage.

Great concept, but on the wrong wine estate, in that its design does not reflect “designer” nor “gourmet”, normally associated with Chef Bruce Robertson.   Very child-friendly, and the kids get their own picnic box.   Mike Ratcliffe is a very nice owner, and he came to check on us regularly, and very friendly staff.   Very clean and modern bathroom, which is commendable.  A lost opportunity by Warwick, in getting bloggers together and connected, the prime reason for them coming.  A lost marketing opportunity in that the paper menu does not have contact details nor the web address if one wanted to book again or tell others about it.

Warwick wine estate, R44, Stellenbosch, tel 021 884-3144. www.warwickwine.com   Twitter @mikeratcliffe

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

Cape Town restaurant news: who’s hot and stirring?

The Cape Town restaurant scene has been buzzing this month, with a number of new restaurants opening, and an e-mail exchange creating the biggest restaurant stir ever experienced in the city.

The opening of the Cape Quarter extension on Somerset Road in De Waterkant has seen two restaurants open in the centre to date: Cru Cafe, a restaurant which has created “its own terroir” in the centre, says director Elsie Pells, in serving a selection of 150 wines hand-picked by Pells, a Cape Wine Master.   Voila, an all day breakfast and light meal restaurant, owned by the owners of Wakame, is a friendly addition, with cakes, muffins, croissants, fudge, toffee apples and many more treats prepared on site.   A clever touch is that glass domes presenting the treats are placed upon stacks of cookery books!  Downstairs, at the entrance, is an Andiamo Espresso, which is a sister coffee shop to the one in the original Cape Quarter, but on a very much reduced scale, only selling coffee, ice creams, juices, sandwiches and muffins.  It belongs to the same owners as the amazing Spar Gourmet Food Store at the entrance to the center.   Vanilla will open at the end of the month, and is owned by father and son duo Nigel and Simon Newhouse from Tuscany Beach in Camps Bay.   It will be the lead restaurant in this centre, with 180 diners catered for on two levels.   The chef  Evan Coosner worked at Reuben’s  and Ginja previously.   Kuzina – Greekooking, LAZARI, and BICCCS (Bread, Ice Cream, Cakes, Coffee, Croissants, Sandwiches) are restaurants still set to open in the centre.    To celebrate its opening, the Cape Quarter has organised a Food & Brandy Festival on 13 and 14 November, with Giggling Gourmet Jenny Morris, in conjunction with the Alchemy of Gold (Klipdrift, Flight of the Fish Eagle, Oude Meester, Nederburg, Uitkyk and Van Ryn’s brandies), talking and preparing food all day long.

The talk and tweet of the town has been an e-mail exchange between Cormac Keane, owner of new restaurant Portofino, and a client, who cancelled a 5 pm dinner reservation one hour before time of arrival.  Keane expressed his frustration to the client in no uncertain terms and with true Irish directness.  The client was not happy with the replies he received from Portofino, and made contact with some websites that had written favourable reviews of the restaurant, including WhaleTales.    He also sent it to a hip website called 2oceansvibe, which decided to post the e-mail exchange on its blog, leading to an outburst of mainly critical and at times extremely crass and defamatory attacks against Keane.  On the other hand, many readers of the exchange admired Keane for standing up to an inconsiderate customer, and lauded him for his bold and direct stand. The end result:  the customer has gone into hiding, and has requested that his name be deleted from the exchange on the 2oceansvibe website.  For Portofino, it has meant a fully booked restaurant ever since the e-mail exchange was circulated around the city, reinforcing that there is no such thing as bad publicity!   The WhaleTales’ review of Portofino, which was written shortly after Portofino opened, was offered as a link in some of the website comments, and the review attracted more than 2000 readers in the past week, a record readership.   A vindictive customer tried to show up what he felt was a rude restaurateur, and got more than he bargained for.  Instead of spreading the word to prevent others from going to Portofino, he has done the restaurant the best possible favour by creating wide-spread exposure for it, a bonus for a restaurant which only opened 6 weeks ago, and now has become the best known restaurant in town!   Portofino is not the first restaurant to have told a customer to not return: Le Quartier Francais, Carne, Beluga and Sevruga are known to have done so too!    Carne and Le Quartier Francais are finalists for the Prudential Eat Out Top 10 restaurant awards, and it begs the question whether such poor restaurant customer care should make them eligible for such a sought-after award.  

Another restaurant that is on the Eat Out Top 10 restaurant shortlist is The Roundhouse in Camps Bay, which has demonstrated its arrogance almost since its inception, stating at the outset that its goal is to become the best restaurant in Africa.  A response of the owner Fasie Malherbe to a customer comment on the Eat Out website is a scary reflection of what one might encounter at this ‘Big Brother’ restaurant: “every guest that has ever walked through our door and dined with us is on record to the extent that I will outline your exact time of arrival, what you ate, what you drank as aperitif’s, digestif’s wine that was served to you, the guests comments made on each dish, positive or negative feedback, special dietry (sic) requirements, the guest interaction between staff is noted, what car you drove, whether you smoked or not, how many times you went to the restroom and any other details that we could use to ensure that when you return that we may ensure consistency in offering or if you have complaints as we have here that we have all our ducks in a row and can learn from the ordeal”!

Bruce Robertson, the previous owner of The Showroom, which is where Portofino is now located, has confirmed that the Franschhoek restaurant that he is consulting on is that of La Motte, which is due to open in May.   The wine estate has just opened its new tasting room.   Robertson is also working with Warwick wine estate outside Stellenbosch on their gourmet picnic offering, which will be available from 1 December.  Robertson is also a gourmet food tour guide now, and he led the editor and 8 readers of USA foodie magazine Bon Appetit around the culinary delights of the Cape, including Reuben preparing a meal at Boekenhoutskloof in Franschhoek; a winepairing dinner at Grand Roche with Cederberg Wines; a malas tasting at Paul Cluver matched to organic farm foods; a seafood braai paired with Hamilton-Russell wines at Birkenhead in Hermanus, with the Southern Right whales frolicking in the ocean as a backdrop; and an interactive Cape Malay cooking demonstration with Cass Abrahams and paired with L’Omarins wines. 

OYO, the restaurant in the V&A Hotel in the Waterfront, is offering a crayfish special at R 185 for 500 grams.  A choice of hot or cold crayfish is offered.  Sister restaurant SALT at the Ambassador Hotel in Bantry Bay is also offering this special.

Alle’e Bleue wine estate has opened its beautiful top class winetasting room, and has a new outside courtyard restaurant seating about 80 linked to it, serving only five options:   Flammkuchen, Bobotie, a cheese platter, a chicken/spinach salad and a mixed grill.

Delaire Graff has made three changes after only being open for four months:  its prices have increased, its staff have changed, losing their exceptional Maitre’d, and their menu has changed.   Read a report on the latest visit here.

New Italian restaurant Alla Posta is to open at 51 Kloof Street shortly.  It will not only offer Italian delicacies, but also Italian furniture, decor and books, and show Italian movies.

Two new restaurants are set to open in Franschhoek soon, both owned by one of Franschhoek’s largest retail and hospitality landowners Robert Maingard.   In the old station building once hosting the Tourism Bureau, a sports bar is set to open, while a creperie should have opened a few months ago already close to the Huguenot Fine Chocolate shop.   A Franschhoek branch of Gelato Mania, which already exists on Somerset Road, in Green Point, opened recently and is tucked away alongside Col’Cacchio.

Chris von Ulmenstein, Whale Cottage Portfolio www.whalecottage.com