Tag Archives: Whale Cottage Camps Bay

Premier Zille blamed for Cape Tourism Crisis! Fresh new Cape Tourism Marketing body needed!

The ANC’s Lynne Brown (previous Premier of the Western Cape) and Carol Beerwinkel are blaming Premier Helen Zille for having caused the tourism crisis in the province.  The party seems undecided about the exact cause of the crisis.  Just recently the ANC’s City of Cape Town Councillor Tony Ehrenreich blamed the exorbitant prices of crayfish and wines for the tourism crisis!

Writing on Politicsweb, the ANC politicians state that it is the ‘DA’s politicking’ that caused the underfunding of tourism.   The R40 million budget allocated to Cape Town Tourism by the City of Cape Town is too little to ‘properly market and grow the Western Cape as an international desired destination’, they write (the budget goes to the marketing of Cape Town only).  They state that it was Ms Zille, in her role as Mayor, who cut the budget, ‘to plunge the industry into the dire situation it finds itself in now’.  From having been the top tourist destination for local tourists, the Western Cape has slipped to fourth position.   They blame the DA for playing ‘political football’ with an industry that has an important job creation responsibility.  This led to Cape Town Routes Unlimited and Cape Town Tourism being divided, which meant that Cape Town could not capitalise on the World Cup, ‘with many tourism products like hotels and restaurants underutilised‘, they write.  ‘Today we see a fragmented and scattered messaged marketing plan which is very dangerous to the industry’,  they write in poor English.  The writers conclude that ‘no amount of money in the short term will fix the problem, if some basic problems are not addressed in the industry’, and they call for an Indaba to allow the transformation of the industry.

During Ms Zille’s tenure as Mayor of Cape Town, the Mayoral Committee member for Tourism, Simon Grindrod, appointed a consultancy to analyse the success of Cape Town Routes Unlimited, and found the organisation to not be meeting its brief adequately.  He motivated the cancellation of the City of Cape Town’s 50 % share of funding to Cape Town Routes Unlimited, and arranged for the amendment of the Cape Town Toruism constitution, to allow Cape Town Tourism to take on the marketing of Cape Town in addition to offering Visitor Information Services.   The Western Cape province, now headed by Premier Zille, funds Cape Town Routes Unlimited with about R15 million, for the marketing of the Western Cape, which includes the duplicated marketing of Cape Town by both tourism bodies.

We absolutely agree with the ANC that the Marketing Plan is poor (being ‘dangerous’, as they describe it, may be an exaggeration), but one wonders how they know what is in the Marketing Plan, as no one in the tourism industry has seen a copy of the Plan, as Cape Town Tourism is refusing to make it available to members, and it has not been posted on their website.  Ms Brown appears to have forgotten the tourism structure in the province. She should know that Cape Town Tourism is only focused on marketing Cape Town (although they do seem to go beyond their geographic boundaries, as with last week’s  ‘100 Women 100 Wines’ competition.)

The poor tourism performance since the World Cup cannot be laid at the door of Premier Zille, but rather must be blamed on the recession, the excessive rates charged by FIFA’s MATCH agency,  and the oversupply of accommodation, developed to cash in on the world’s largest sporting event.

We must also question how the City of Cape Town could have allocated the marketing funds to Cape Town Tourism, without evaluating the Marketing capabilities of the organisation’s CEO, Mariette du Toit-Helmbold.  With no marketing experience, her organisation had to appoint a Marketing Manager, and the first incumbent of the job was Lianne Burton, a journalist with no Marketing experience.  This led to the appointment of a PR Manager and an e-Marketing Manager.  Burton left Cape Town Tourism at the end of June this year, but had already changed her relationship with the organisation to that of a consultant from the beginning of this year, meaning that Cape Town Tourism has been anchorless as far as Marketing goes for the last eight months, at a time when the tourism industry slid into crisis mode, without Cape Town Tourism picking this up.  A new e-marketing manager, Kaanita Coleman, was also recently appointed due to resignation of the previous incumbent, but no past experience of the new Manager detailed by Cape Town Tourism.  Whilst surprising for someone in e-Marketing position, it may be a good thing that she has only written four Tweets on her Twitter account to date, given the excessive time spent on Twitter by Cape Town Tourism’s PR Manager!

We doubt that the newly appointed Executive Marketing Manager Velma Corcoran will make any difference, coming from FMCG brand strategy and research consultancy OIL, linked to the Lowe Bull group, where she headed up its Cape Town office.  Mrs Corcoran’s first faux pas, on the day before joining Cape Town Tourism, was to rant as follows on public medium Twitter (@VelBotha) about SAA, an important partner for tourism in Cape Town, and her turn of phrase in such a senior position is not impressive (she still has her ex-employer profile on Twitter!): “EVERYTHING about makes me grumpy, miserable and pissed off. They seem to take pleasure in making it difficult”. Cape Town Tourism wrote as follows about Mrs Corcoran’s appointment: “..we believe that Velma brings a specialist branding and communications experience to our team at a time when we are committing to a strategy based on a strong urban brand positioning to grow demand for Cape Town locally and globally.  The tourism market is facing considerable challenges at the moment, and competitive and commercial experience was a prerequisite for this position’. We wonder then why Cape Town Tourism needs an Australian Strategetic consultant, when it has employed a local brand strategist.  Interesting is that Cape Town Tourism announced the appointment last week of ad agency Ogilvy, not waiting until Mrs Corcoran started her new job on Thursday, so that she could give the appointment her blessing and approval, given her agency background!

As much as the City of Cape Town evaluated the performance of Cape Town Routes Unlimited in terms of meeting its Marketing mandate, we believe that the City of Cape Town should do the same with Cape Town Tourism, as many tourism players do not believe that they are doing a satisfactory job in marketing Cape Town.   Neither Cape Town Tourism not Cape Town Routes Unlimited has the creativity nor the expertise to devise nor implement a Marketing Plan for the city, and therefore a fresh and new joint city and province tourism marketing body is needed, we believe.

POSTSCRIPT 13/9:  We have removed the content of the comment by Mavis Wilken, under threat of legal action by Webber Wentzel, lawyers of Cape Town Tourism.  On the same day as posting the comment on our blog, Ms Wilken forwarded to us an e-mail she addressed in June to the City of Cape Town’s Nombulelo Mofoko and the Western Cape province’s Theuns Vivian, and subsequently forwarded to Premier Helen Zille and to provincial Tourism Minister Alan Winde, alleging irregularities at Cape Town Tourism.

POSTSCRIPT 15/9:  We have just received a further lawyer’s letter from Webber Wentzel, referring to the comment by Maria about Ms Grove, but no demand is made (yet).  In addition, the letter demands again, but not actioned by us, that we apologise to Mrs Helmbold for Mavis Wilken’s alleged ‘defamatory comment‘, that we promise never to write any ‘defamatory’ comments about Cape Town Tourism on Twitter, Facebook and on this Blog in future, and that we provide the full name and contact details of the commenter Mavis Wilken, so that they can take action against her!

POSTSCRIPT 15/9:  We have written an Open Letter to Mr Ian Bartes, the Chairman of Cape Town, after receiving his letter of threatened membership termination of our Whale Cottage Camps Bay, due to our Blog generally, and the comments received on its specifically!

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter@WhaleCottage

Bingley Tours Sweet Service and Ons Huisie Sour Service Awards

The Sweet Service Award  goes to Bingley Tours, for rushing to Cape Town International airport at 15 minutes notice last week, to deliver a cellphone that  a Whale Cottage Camps Bay guest had left behind.  This is the second Sweet Service Award for the company. 

 

 

The Sour Service Award  goes to Ons Huisie in Blouberg, and is nominated by Cynthia Querido: “I’d like to nominate Ons Huisie for a sour service award for charging the astronomical sum of R28,00 for one small bran muffin.  Admittedly, the muffin included about 5 pats of butter which were totally unnecessary for a small muffin, as well as about 8 small sealed jam portions.  Rather ridiculous:  I mean where were you supposed to put all those condiments? – certainly not on the muffin.  I complained to the manager, asking how they could justify such a price. He couldn’t help; he only worked there! I left my email address & was assured I’d be contacted by the owner.  That was several days ago. This is daylight robbery. They obviously feel they can charge these outrageous prices because of the God-given scenery – but there are innumerable restaurants with equally stunning outlooks who don’t insist on taking customers for a ride. I’m interested to know how they arrived at such a price for a product which must’ve cost under R1. That little ‘repast’ certainly left a sour taste in my mouth”.

The WhaleTales Sweet & Sour Service Awards are presented every Friday on the WhaleTales blog.  Nominations for the Sweet and Sour Service Awards can be sent to Chris von Ulmenstein at info@whalecottage.com.   Past winners of the Sweet and Sour Service Awards can be read on the Friday posts of this blog, and in the WhaleTales newsletters on the www.whalecottage.com website.

Hospitality and Tourism student internships more pain than gain!

Over the fifteen years of operating the Whale Cottage Portfolio, we have regularly offered hospitality and tourism students the opportunity to do their training at one or more of our Whale Cottages.   Our most recent experience was with students of the  Tourism and Business Institute of Southern Africa, and we wish to share our experience with this unprofessional Institute, as a warning.

In March we received an e-mail from Zakiyya Murtuza-Peerun, who signs her e-mails as Operations Director of the Tourism and Business Institute of Southern Africa, based in Mowbray in Cape Town.  I had never heard of this Institute.  She requested that some of her students be placed with us for training in “housekeeping/accommodation”, and we agreed to take two students for Whale Cottage Camps Bay, as well as a third for Whale Cottage Hermanus, in the optimistic hope that April would be a busy month, given the public holidays and long weekends.  I received a reply from Ms Murtuza-Peerun, stating that she would get back to me with the names of the students allocated to us.  I did not hear from her again.

Two aspects were different to our experience with other training institutions – we were able to interview potential students in the past, so that we could accept or reject the students prior to them starting with Whale Cottage.  To this end, we would receive CV’s of the student candidates. This did not happen. The internship period was odd, in that it started on 11 April, and was to end on 8 May, a very short four week period, not long enough at all for any significant training.  From May onwards the hospitality industry goes into winter mode, with barely any guests, and therefore there would be little practical training possible from this time onward – it was surprising that a Tourism training intsitute did not know this!

I was surprised to receive calls from two students on 10 April, the day before their start date, informing me of their arrival on the following day.  We had no CV’s, nor did we have any guidelines from the Institute as to what its training expectations were of us. The students started at Whale Cottage Camps Bay the next day, and arrived professionally dressed, student T looked smart in a waistcoat and tie, but blew this when he chewed gum at work.  We had a meeting with them, read through an overview of what the students were to learn in respect of Housekeeping, and the practical conditions of work were discussed.  Student T was requested to be moved to Hermanus, as there would not be enough work for two students in Camps Bay.  I called Ms Murtuza-Peerun, to express my dissatisfaction with the unprofessional start of the relationship with her Institute, and she said that she had been ill, and blamed her staff for not having informed us about the students’ arrival.  

Student R impressed immediately, and although she was only 17 years old, she initially appeared mature.  Student T chewed a new piece of gum, and had to be reprimanded for doing so again.  I stayed in e-mail contact with Ms Murtuza-Peerun, and documented all the problems that we experienced with the students.  Student T agreed to go to Hermanus, but delayed his departure by one day, as his parents did not have money to give him for his meals, so we took care of this for him.  On arrival in Hermanus, he expressed his dissatisfaction to his mother that he had been accommodated in a staff room, and that he was not accommodated in the private home of our manager, which had not been promised to him.  Student T became hard work and took valuable time of my managers in Camps Bay and in Hermanus, as he was unable to make a bed, not even understanding the concept of a fitted sheet.  He did not know how to wash dishes!  Both students were first years, having had about 10 weeks of academic training at the Institute, which had included a few days of practical training in bed-making under severe time constraints at the Institute’s “private 5 star guesthouse in Sunset Beach”, we were told by the students, but there was no evidence of this training having had any beneficial effect on the students, on Student T in particular.  

Four days after the start of the students we were called by a staff member of the Institute, saying that they were placing the students elsewhere, as the parents had complained to the Institute about the work that had to be done by the students.  We were not consulted, nor asked for input before the decision was made by the Institute.  Student R begged us to keep her on, but the Institute decided otherwise.  Being a guest house and not a hotel, our interns are expected to be proficient in all aspects of guest house operation.  I called Ms Murtuza-Peerun, and she sounded surprised about the call that we had received.  She was in Durban, and said that she had not been consulted by her colleagues about the decision.  She also told me that she would fire her Housekeeping lecturer, who already was on a final warning, for the poor bedmaking training of the students. Our managers spent valuable time in sorting out the students’ problems. Student T was called on numerous occasions while he was helping our Hermanus manager to prepare breakfast, and he had to be asked to switch off his cellphone. The Institute appeared to have no understanding of the time pressure on accommodation establishments between 8h00 – 11h00!  The five days that the students had spent at Whale Cottage were a complete waste of our time, and disrupted our operation.  It was our evaluation that the students were immature, that student T had no social skills and was a complete introvert, one barely being able to understand him when he spoke (yet he had good matric results, we were told!), and that he would never make it in the hospitality industry.  Both students had been moddle-coddled by their parents, and had never helped at home in making beds and working in the kitchen.  The Institute had not taught them about dealing with the public, or about working for a business.  Ms Murtuza-Peerun did indicate that both students’ mothers were the interfering and protective kind, Student R’s mother having called the Institute at the beginning of the academic year, for example, to enquire about the most suitable colour and type of paper she should buy to cover her daughter’s books!

Our experience with the Tourism and Business Institute of Southern Africa has made us decide to not take on any interns again, despite wanting to give back to the industry.  In general, we have found many students to not be serious about their studies and practical training (our best student ever completed her hospitality qualification, to move into teaching, as she could not accept the working hours of the hospitality industry!).  We blame the tourism training institutes for not screening students on the basis of their suitability for the demands of the hospitality and tourism industry, accepting any student whose parents are willing to pay the often exorbitant study fees.

I wrote to Ms Murtuza-Peerun to express my disappointment with her poor organisation of the student placements, and the unprofessional removal of the students by her Institute, and stated that I would warn our colleagues in the industry.  In checking out the Institute’s website, unfortunately only after the placements, I noted with interest that almost all the members of the Board of Governors of the Institute have a law qualification, and only one in tourism/hospitality.  The Institute has three directors, and its CEO is Rahman Murtuza, the father of the Operations Director!  Mr Murtuza’s previous background is stated as having been with Sun International.  It did not surprise me that Ms Murtuza-Peerun threatened “whatever action necessary” if I wrote about our experience with her Institute.   What was surprising was to learn that only seventeen first years had enrolled for the hotel management course, meaning that less than half would finish at the end of the course, hardly an important supply of future trained staff for an hospitality industry desperately requiring trained manpower!   It was also shocking to read on the Institute’s website that the students can in future be placed in jobs in Australia, Mauritius and Dubai – the Department of Tourism, Western Cape Department of Education, FEDHASA, Theta (now renamed CATHSSETA, the T and H standing for Tourism and Hospitality), and UCT’s Graduate School of Business all endorse the Institute, and would be aghast if they knew that their training efforts and association would be wasted on students ultimately leaving the country, when our own industry needs them so desperately!

Chris von Ulmenstein, Whale Cottage Portfolio:  www.whalecottage.com  Twitter:@WhaleCottage

Cape Argus Pick ‘n Pay Cycle Tour rolls in the Rands for Cape Town!

Today’s annual Argus Pick ‘n Pay Cycle Tour race, with 35000 cyclists, is a welcome three-day income injection for the Cape Town hospitality industry, which has been under severe strain this summer season.   The economy of the Cape is expected to benefit by R500 million, an increase in R10 million relative to last year, estimates Cape Town Routes Unlimited CEO Calvyn Gilfellan, reports the Weekend Argus.

The President of the Cape Town Chamber of Commerce, Michael Bagraim, has described the Cycle Tour as a “second Christmas”, with so many hotels and guest houses booked for the weekend, to accommodate out of town cyclists and their families.  Mr Bagraim clearly is not in the hospitality industry, being a labour lawyer, in that the Christmas days are never good for the accommodation business – what he meant to say, I am sure, that it is a second New Year, when Cape Town is at its fullest.

Italian-style restaurants serving pasta and pizza have been particularly popular this weekend, as cyclists carbo-loaded for the 110 km race, which includes challenging hills such as Suikerbossie in Hout Bay. 

Gilfellan also stated that the Cycle Tour does not only benefit Cape Town but its outlying areas too, including the Winelands.  We contest this, as we have not seen any spill-over into Franschhoek.   However, there have been been allied cycle races over the past two weekends, and this may have had a small benefit.  However most cyclists appear to have been accommodated in tented accommodation.

VIP cyclists to participate include Josie Borain, Makhaya Ntini, Robbie Fleck and Bob Skinstad.  The Argus report quotes the Western Cape Department of Tourism spokesperson Tammy White as saying that “more than 100000 international people had flocked to the city for the cycle festival”.  This figure is contested, as there are only 2500 overseas cyclists from 52 countries participating, according to the Cape Times.   Due to a lack of accommodation in suburbs such as Camps Bay and the Atlantic Seaboard in general, foreigners have been unable to book to stay in Cape Town over this weekend.    About 10000 bicycles were efficiently handled by Cape Town International airport on Friday.

Bagraim said that the Cycle Tour, with its large number of participants and supporters, was bigger for Cape Town than the World Cup was last year.  For brand participants, the Cycle Tour is big – 65000 litres of Coca Cola, 82500 litres of Powerade, and 100000 litres of water, with 100 tons of ice, will be available to the cyclists.  This is the 34th Argus Pick ‘n Pay Cycle Tour, the first in 1978 attracting 525 riders.   The Giro del Capo, which has fallen on the Saturday before the Cycle Tour for a number of years, was cancelled this year due to lack of sponsorship.  This year 1200 cyclists are raising funds for charity through their participation.

David Bellairs, the CEO of the Cape Town Cycle Tour Trust, the organisers of the Cycle Tour, hailed the city’s new dedicated cycle lanes as a ‘sweet victory’ for cyclists, who have to train in dangerous conditions, and every year have been involved in accidents.   One of the first cycling lanes to have been installed is the West Coast one, out to Table View.  Others to follow include Athlone, Gatesville, Khayelitsha, Gugulethu, Nyanga, Philippi, Strand, Brackenfell, Kuils River, Eerste River, and along the Liesbeeck Parkway.  About 300 km of cycle lanes have been developed in Cape Town to date.   Four types of cycle lanes have been developed, some in public open spaces, others are dedicated, and some are shared with motorists.   Bellairs is confident that the new cycle lanes will lead to an increased interest in cycling, and will therefore result in a greater number of entries for future Cycle Tour races.

We wish Team Cargo Carriers, who bought out Whale Cottage Camps Bay for this weekend, the best of luck for the Argus Pick ‘n Pay Cycle Tour today.

Chris von Ulmenstein, Whale Cottage Portfolio:  www.whalecottage.com   Twitter: @WhaleCottage