Tag Archives: WIETA

less wine brand launched, focuses on sustainability, less bottle, less paper …. and more!

 

Last week I met with Marlene Truter, owner of the new wine brand less, with Chardonnay 2021 and Pinotage 2020 cultivars. Its focus is more on sustainability, being sustainably grown, containing less alcohol, and uses the lightest glass bottles available.

The sustainability also pertains to the employee ethics, and so Marlene had a difficult task to find a wine producer who met her sustainability criteria, and would make the wine available in a smaller quantity, as she is starting off from scratch. Viljoensdrift in Robertson was chosen as a partnership that created an excellent fit, given her less brand values. Continue reading →

Premium Independent Wineries of South Africa holds first ever Wine Car Boot sale!

imageYesterday was the first time that I experienced Journey’s End Vineyards, not having heard of it before. It was the home of the first ever Wine Car Boot sale of the members of the Premium Independent Wineries of South Africa (PIWOSA), eleven of the thirteen members offering their wines to taste and buy from the boots of unusual and largely vintage vehicles yesterday! Mulderbosch animaged Newton Johnson did not participate.

PIWOSA is a collective of like-minded, premium, independent wine producers from across the diverse wine regions of the Western Cape, says its website. It was started in January 2013, and is endorsed by Wines of South Africa (WOSA), Wine & Agriculture Ethical Trading Association (WIETA), and Independent Producers of Wine (IPW). Its goal is to jointly promote premium South African wines internationally.

Continue reading →

Wine Tourism South Africa 2014: Sip, Stay, and Play!

Wine Tourism South Africa HandbookMonika Elias of World Focus Media has done a great job over the past ten years in documenting the contribution of the wine routes, and the wine estates on them, to Wine Tourism South Africa, in helping to inform and educate locals as well as tourists about wine in general, and to boost wine sales.  Her 2014 edition of ‘Wine Tourism South Africa’ handbook has just been published , bearing the slogan of ‘sip, stay and play‘!

In her ‘Publisher’s Letter‘, Monika defines Wine Tourism as ‘…in the glass, on the plate, in the bed, around the vines, and for the planet’.  She writes about ‘winery atmospherics’, such as architecture, lighting, sound, temperature, and kinetics, playing an important role in creating a point of difference for wine estates in an increasingly competitive world.  Wine is becoming an increasingly important part of the Tourism experience, and most visitors to Cape Town and the Western Cape will be very likely to visit a wine farm to taste their wines, to eat at a Winelands restaurant, or visit an event linked to wines.

The Handbook evaluates top restaurants on wine estates, using chefs hats (three maximum) to denote how good or not they are;  and evaluates the winelists of the restaurants on the wine estates, by means of wine glasses (three maximum).  A price range indication is also provided for the Winelands restaurants.  The Handbook starts with tourist information and advice about car rental, taxis, trains, parking attendants, banking hours, VAT, the weather, tipping, and more.  It lists the winners of the fifteen categories in the 2013 KLINK Wine Tourism Awards, which received votes from 15000 consumers last year. Continue reading →

New Cape Vintner Classification association of heavy weight wine estates launched!

Cape Vintner ClassificationA new association of independent wine estates belonging to industry heavy weights was launched at Ellerman House in its new Wine Gallery yesterday. Cape Vintner Classification (CVC) aims to build our country’s reputation as a producer of world class wines, and to ‘promote the Cape’s distinctive site specific wines‘, according to a report in fin24.

The association’s mouthful of a name, which does not seem customer driven, has a logo which includes the date 1659, the first year of wine production in the Cape, and creates an identity and logo look similar to the VOC (Vereenigde Oost-Indische Companje, or Dutch East India Company).

The association was formed by Johann Rupert, owner of Anthonij Rupert Wines, L’Ormarins, and Rupert & Rothschild, all in Franschhoek, which wants to introduce an accreditation system which gives wine buyers confidence in the integrity of the wine and its origin. It is said to be an association of individuals rather than of wine estates.

Rupert is critical of bulk wine exports and the damaging effect it has on our country’s wine reputation, and about some members of WIETA, the agricultural ethical trade initiative of South Africa.  The standards set for CVC will be higher than those of WIETA and Fairtrade.

Membership costs R16000 a year, and a minimum membership requirement is Continue reading →