Woolworths had barely announced its association with ‘Happy’ singer Pharrell Williams ten days ago when the retail store’s critics started questioning the rationale for the association, and encouraged Williams to reconsider his relationship. Pharrell is the new Style Director (whatever that may entail) of Woolworths!  The main question asked was why an American artist is to be used, when surely our country has an equally good role model. At a function last week a Woolworths executive explained the reason for Williams’ appointment.

To write this blogpost I Googled Woolworths and Pharrell Williams, and was Continue reading →