The World Cup 2010 Local Organising Committee has announced that the four lowest price category match tickets will only be available for sale to South Africans. More than 2 million tickets will go on sale from February next year, reports the Cape Times. This is the strongest indicator of FIFA’s confidence in South Africa’s ability to host this prestigious sports event.
South Africans will be limited to buying four tickets per match per family, and for only seven matches, to spread ticket sales as broadly as possible. More than 120 000 complimentary tickets will be made available to “nation builders”, and could include construction and transport workers.
Excellent news is that FNB Brand Director Derek Carstens, once an Account Director at advertising agency JWT, has been seconded to head up the marketing of World Cup 2010, and to ensure its commercial success. He sees the event as a major opportunity to unite all South Africans.
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