Cape Town makes music for FIFA 2014 World Cup, and Faul & Wad Ad’s ‘Changes’!

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Coca Cola Anthem Middle EastOn Kfm yesterday morning presenter Ian Bredenkamp spoke about Cape Town’s role as film location, specifically referring to two music videos which have been produced in our beautiful city.

Coca Cola’s anthem for the Middle East for the 2014 soccer World Cup is really odd, entitled The World is Ours’.   The music video tells the story of three friends from Algeria, Egypt, and Tunisia meeting up at the airport in Brazil, for the World Cup soccer, and having a good time getting to enjoy the vibe of the country.  However, the video was shot in its entirety in Cape Town and surrounds, representing the ‘vibrant and colourful Brazilian landscape‘, according to the production company.  The video starts off with a park with palms, and features the view from Signal Hill looking down onto Sea Point, Cape Town International, Bo-Kaap, dancing on the rooftop of a building in the city centre with Lion’s HeadCoca Cola Anthem Middle East Rooftop Whale Cottage Portfolio as a backdrop, street food stalls, and having fun on a beach (most likely to be Camps Bay).  The production was by Silver Lining Pictures (in conjunction with Fortune Promoseven Cairo), and the post production was done by Searle Street Post, both from Cape Town.   The anthem interpretation is vibey, and its tune catchy, much nicer than the FIFA official anthem by Pitbull.  The Coca Cola Middle East music video achieved close to 2 million views on YouTube within 48 hours of being posted on 15 April.

The music video for French electronic duo Faul & Wad Ad’s ‘Changes, which incorporates Pnau’s ‘Baby‘ sung by aFaul & Wad Ad Changes Treehouse children’s choir, is even odder, it being more difficult to identify as having been shot in Cape Town (although the trilingual ‘Danger‘ sign is a give-away as to its South African location).  A lady called in on Ian’s show, and provided more input.  Most of the filming was done in an enviable treehouse in Fresnaye, Ian explained.  The story of the ‘Seventies themed music video is not clear, except that the children in it must have had a ball, shooting at each other with toilet paper ‘guns’.  There is a lot of toilet paper in the video, which was produced by German EASYDoesit Production!   The song reached number one slot in Germany and Belgium, and has done well in other European countries as well as in the UK.  It has achieved 16 million views on YouTube since its release on 5 December 2013.

No matter how difficult it is to understand the content of both these music videos, the coverage for Cape Town is invaluable, with the vast number of YouTube views achieved to date.  This is free marketing for our beautiful city, for which we should be grateful.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com  Twitter: @WhaleCottage

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