Our Blog is two and half years old, and we have been dedicated to keeping up our initial goal of writing a blog post a day, with only a few exceptions. Blog writing is scary initially, as one does not know if anyone, and who, is reading the blog, until one reads comments from readers, if they reveal their real names.
Out of interest, we checked the more than 400000 unique pageviews of our blogposts for the past twelve months via Google Analytics, widely regarded as the most reliable benchmark of readership. Our Blogposts with the Winter, as well as the Spring and Summer Restaurant Specials, have attracted strong interest, with the remaining Top 10 most read blogposts being a mixed bag, containing four restaurant reviews, indicating that blog readers love reading about restaurants. We have just launched the Winter 2011 Restaurant Specials list.
The Whale Cottage Blog Top 10 blog post list in the past twelve months is the following:
1. Winter Restaurant Specials for winter 2010
2. Table Mountain a nominee for the New7Wonders of the World
3. Spring and Summer Restaurant Specials : 2010/2011
4. Prince Albert’s attendance at Charlene Wittstock’s birthday party in Fresnaye in January 2009 – the recent engagement and the forthcoming marriage of the couple keeps pulling traffic to the blog
5. Restaurant Review of Tokara DeliCATessen (a surprise, but probably due to potential search confusion between the Deli at Tokara, and the Tokara Restaurant. Ranked third on Google search for this deli).
6. Restaurant Review: Sotano by Caveau – this blogpost caused a stir, mainly due to the rude response it received on Twitter from one of the Caveau owners
7. Presentation by Disney before World Cup to frontline hospitality and tourism staff, to enhance service levels – it was a ‘Mickey Mouse’ presentation, of little value, and cost the taxpayer a fortune!
8. The Stellenbosch Restaurant Route – the popularity of this blogpost, listing the significant restaurants in Stellenbosch, is rewarding, as the Stellenbosch Restaurant Route is something I created on this blog, to honour Stellenbosch now wearing the Gourmet Capital crown.
9. Restaurant Review: Pierneef à La Motte – this is one of my favourite reviews, and was a pleasure to write from the generous background information I received from Hein Koegelenberg, and in reaction to the amazing food that I have enjoyed there. Experiencing it for the first time gave me goose bumps, knowing that this will become an Eat Out Top 10 Restaurant for 2011.
10. Restaurant Review: Gaaitjie Restaurant in Paternoster – our review is regularly read, ranked first on Google for this restaurant.
In the past month the Top 10 most read Blogposts were as follows:
1. President of Ferrero Rocher dies in cycling accident in Cape Town – this is not normally a story we would write, but we wanted to correct early headlines that stated that Pietro Ferrero was ‘killed in SA accident’, implying yet another crime statistic, which was completely incorrect.
2. The Consumer Protection Act, of vital importance to every South African business dealing with the consumer
3. Departure of Chef David Higgs from Rust en Vrede – probably due to the lack of a statement from Higgs as to why he is leaving and where he is going, this blogpost still attracts regular readership
4. Cape Town and Winelands Spring and Summer Restaurant Specials for summer 2010/2011
5. Cape Town to become a 24-hour world class city, detailing plans for various development hubs in Cape Town, including the expansion of the Cape Town International Convention Centre
6. Restaurant Review: Casparus Restaurant in Stellenbosch (right), an Eat Out Top 10 Restaurant prediction for 2012
7. Restaurant Review: Dear Me in Shortmarket Street
8. Tasting Room best restaurant in Africa/Middle East, reflecting the results of the S. Pellegrino World’s 50 Best Restaurants
9. Restaurant Review: Dash at the Queen Victoria Hotel, an Eat Out Top 10 Restaurant Award prediction for 2012
10. Hotels in Cape Town offer wide range of winter rates, but discriminate against foreigners.
Google Analytics also measures clicks on tags, and the top tags in the past month, which led Google searches to the Whale Cottage Blog, were ‘Charlene Wittstock’ (very high source of traffic), ‘Prince William’, ‘Table Mountain’, ‘Marthinus van Schalkwyk’, ‘El Bulli’, ‘Cape of Good Hope’, ‘Table Mountain Aerial Cableway Company; ‘petrol price’, ‘SA Tourism’, and ‘Hemelhuijs Restaurant’.
We welcome your feedback about our blog, and the stories you would like to read more about. Thank you to all our readers for your readership, support, suggestions, and comments.
Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage