A comprehensive two-day conference on wine tourism will be held at the Vineyard Hotel in Cape Town on 21and 22 July, with the theme of “Share, innovate, inspire”.
Trends and best practices in the $15 billion global wine tourism industry will form the spotlight of the 2009 South African Wine Tourism Conference, with topics including the proposed new liquor law, e-marketing and blogs, wine festivals, an overview of Australia’s wine tourism strategy, the lessons that the German wine and tourism industry learnt during the 2006 World Cup, customer attraction and retention, responsible tourism, and creating tourism brands.
Speakers will include representatives of leading wine farms, tourism industry bodies and marketing specialists.
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