Tag Archives: responsible tourism

Cape Town likely to lose 90000 Tourism jobs, develops a Strategy to open the city to Tourism once Travel is permitted again!


The South African Tourism industry is preparing itself for the reopening of our country’s provincial as well as international borders, although the prognosis of when this might be is not certain or confirmed. BusinessTech yesterday quoted South African Tourism CEO Sisa Ntshona as predicting that Level 1, which returns the country to its normal operation, is only likely in the first Quarter of 2021, although nothing is certain yet, he added.

The prognosis that 90000 Tourism employees will lose their jobs in Cape Town alone, according to a survey by Cape Town Tourism, reflects the heavy burden being placed on employers in the Tourism sector, which includes Restaurants too. The job loss figure implies that almost all but about 10000 employees will lose their job in the Tourist sector.  Continue reading →

World Travel Market Africa puts Africa’s tourism industry on show in Cape Town!

World Travel Market Africa 2col_330x200_IMG_8220Africa Travel Week 2015 kicked off in the Cape Town International Convention Centre on Monday, and runs for the full week, attracting about 5000 delegates from around the world.   The Africa Travel Week consists of three events.

On Monday International Luxury Travel Week commenced, 300 delegates welcomed to Cape Town and the Western Cape by provincial Minister of Tourism Alan Winde. He informed delegate that luxury travel is a growth Continue reading →

Cape Town Tourism goes mobile, travels to where tourists are!

Cape Town Tourism ThandoIn a unique definition of ‘mobile marketing‘, Cape Town Tourism has invested in a Mercedes Benz panel van to become a truly mobile Visitors Information Centre, which travels to events, parks at Cape Town’s major attractions, and generally will be visible and available at the popular places where the tourists are in the city.  The new vehicle is called Thando, being the isiXhosa name for love, and was launched at World Travel Market Africa last month as the first mobile Visitor Information Centre in Africa.

Cape Town Tourism CEO Enver Duminy said of the new mobile tourist information service: ‘We have tracked a rising trend of visitors and would-be visitors using our online portals to access information about Cape Town. It is this call for mobility and ease of access that has inspired our move to create a personal interface that will be able to assist Capetonians and visitors at gatherings or in spaces where there is sudden seasonal traffic’.

The mobile Visitor Information Centre allows bookings to be made for Cape Town Tourism member products and services, and for SANParks properties.  Via Computicket and Webtickets one can buy tickets for shows, events, and bus transport. Free wifi is available, and crates covered with colourful African print material offer seating outside the panel van.  A TV screen allows tourists to learn more about Cape Town, and is supported with Cape Town Tourism Visitors’ Guides, and  brochures of some members’ products and services. Continue reading →

J&B Met ‘Made Different’, poor tourism impact this year!

The J&B Met (with a prize money of R2,5 million) is one of the top events in Cape Town, and used to have a strong tourism impact, receiving sponsorship and marketing support from Cape Town Routes Unlimited, but the event at Kenilworth Racecourse today appears to have the poorest attendance by out-of-towners ever, if Camps Bay accommodation bookings (or lack of) is anything to go by.

Traditionally stimulating the Cape Town fashion and hospitality industry, the J&B Met is a sought-after event on the Cape Town social calendar, and is estimated to attract 50000 punters today.  “Last year the direct economic impact of people attending the J&B Met came close to R40 million. This was with only 41 200 attending. With more attendees this year, we expect the yield to be higher,” said Calvyn Gilfellan, CEO of Cape Town Routes Unlimited, marketing Cape Town and the Western Cape. “The importance of events in promoting a destination cannot be underestimated as they are great catalysts for drawing visitors to the province year round. We hope that this event will introduce a slew of new visitors from Southern Africa to experience the charms of our wonderful destination,” he added.

To demonstrate Responsible Tourism, the fashion theme for the J&B Met is ‘Made Different’, encouraging fashionistas to have their outfits made from recycled and remodelled fashion, vying to win the ‘Most Elegant Couple’ competition.  A percentage of ticket sales will go to the conservation of the Kenilworth Conservation Area, home to a number of protected plant and wildlife species.

Cape Town Tourism’s estimate that the J&B Met, the 35th, will contribute R65 million to the Western Cape today appears widely over-stated, given that for the first time in many years there are barely any accommodation bookings for J&B Met attendees at guest houses in Camps Bay, traditionally fully booked for this last weekend in January.  Instead of spreading the tourism benefit of the J&B Met amongst as many of its members as possible, Cape Town Tourism has partnered with one hotel only, Southern Sun Newlands, offering a two-day R2479 package, which includes a flight with Mango, in conjunction with UbuntuDeal.

J&B Met, Kenilworth Racecourse. R175. www.jbmet.co.za

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage