Tag Archives: Christopher Duigan

Franschhoek Literary Festival Sweet Service and Protea Hotel Knysna Quays Sour Service Awards!

FLF logoThe Sweet Service Award goes to the Franschhoek Literary Festival, for another excellent weekend bringing 5000 visitors to the village for two or more days, boosting accommodation establishments, restaurants and coffee shops, wine estates, and retail outlets. We received our first 2016 booking two hours after the 2015 Festival had closed, a demonstration of its success. It also brought a lovely concert series by Christopher Duigan to the village, as well as an excellent bassoon concert to La Motte. Continue reading →

WhaleTales Tourism, Food, and Wine news headlines: 9 October

WhaleTalesTourism, Food, and Wine news headlines

*   Air France and kulula.com have created a codeshare agreement, allowing passengers to connect with Air France from a number of domestic airports in checking in their luggage, and doing their own one-stop check-ins.  Premium Air France passengers will be able to use the SLOW Lounges at Cape Town, Durban, and Johannesburg airports.

*   In a bid to protect the rhinos in the Kruger National Park from poaching, it is offering for sale groups of 20 white rhinos or more.   In the past year 1000 rhinos were poached, the rhinos in the Kruger Park being the main target.

*   Michael Bublè is coming back to Cape Town on 19 March, but his concert will be held one night only, and at the Cape Continue reading →

Book Franschhoek Literary Festival before it’s too late!

FLF2As the 8th Franschhoek Literary Festival draws near, it is advisable to book the writer panel sessions as soon as possible, as they get booked out well in advance.  The more well-known the writer/s on the panels, the quicker they are booked out.   In addition to an intensive programme of talks from Friday until Sunday this coming weekend (16 – 18 May), entertainment is also available in the evenings.

The Festival is noble in generating funds for the Franschhoek Literary Festival Library Fund, for the following:

*  donating books to schools and creches

*  employing a librarian to work with four primary school libraries in the Franschhoek area, and part-time library assistants

*   visiting schools, reading and story-telling

*   Book Week for Young Readers, which is being held this week

*   Wine Writers prizes of R12500 each, in two categories: six to eight short pieces of 1000 words each, from a blog or column; and a long piece of 1000 – 4000 words. Winners to be selected by a panel, usually chaired by John Maytham.  Last year the prize was Continue reading →

Franschhoek Literary Festival wins as book event, fails as tourism event!

Franschhoek Wine Valley tourism is much smarter than Cape Town Tourism, in that it understands that its members suffer greatly due to Seasonality in winter, and has therefore encouraged events to be held in the low season, a monthly event being organised to attract visitors to the wine valley.

In seven years the Franschhoek Literary Festival has become the second most popular event hosted in Franschhoek, with an estimated 11000 tickets having been sold.  Only the Bastille Festival attracts more visitors. The Franschhoek Literary Festival attracts mainly women, many from Johannesburg and Durban, reasonably well-off, and somewhat older. Because the Franschhoek Wine Valley has no hand in organising the event, we were surprised how many first-time visitors the village received this past weekend, and how few of them knew anything about the wine estates and wine farms in Franschhoek, and therefore how few visited them by car.  Particularly surprising was that the tourism bureau’s marketing office did not Tweet for most of the weekend, either to inform the thousands of visitors in the village about things to do, and where to eat and taste wine, or about fringe events like classic music concerts and art exhibitions.  The organisers see the Literary Festival purely as a book and resultant charity event, and have no tourism interest to allow the Festival to be of benefit to all Franschhoek businesses.  The newish Franschhoek Wine Tram and Bus would have been a great tourist service to delegates, driving them to their session venues, and so create awareness for this unique tourism product. Continue reading →