Tag Archives: food bloggers

Restaurant Marketing: how to improve business!

restaraunt-marketing-ideasAn American article guides restaurants with ‘25 Restaurant Marketing Ideas, Tips and Strategy to win in the food business’, most of which are applicable to South Africa too.  Local restaurants are not known to be good at marketing their food and service!  The list of ideas suggested is as follows:

1.  Photographs are THE way to market restaurants, via Instagram in particular, ‘high-quality, drool-inducing photos’ being the best way to promote a restaurant.  It is worth investing in an excellent food photographer.

2.   Loyalty Programs on online food apps attract attention and reward loyal custom.

3.  In the USA Yelp is vital, positive reviews being a massive marketing plus.  It has not been heard Continue reading →

‘Restaurant Babylon’: are SA restaurants snorting, spitting, and swearing too?!

Restaurant Babylon 2The ‘Babylon’ book series by Imogen Edwards-Jones, written on the basis of interviews with staff from the relevant industries, has become highly popular for its depth of behind the scenes insights told in a 24 hour operating day.   Her latest book is ‘Restaurant Babylon’, which was published last year, sharing the ‘saucy secrets of the world’s finest kitchens’.

The fictional Le Restaurant,  brasserie Le Table, and Le Bar are located within close proximity of each other in London, Le Restaurant being Michelin-starred.  The narrator is the restaurant owner.  For her book the writer interviewed sommeliers, chefs, maître d’s, owners, and ‘insiders’ working in the restaurant industry in the UK.

As Valentine’s Day is around the corner, it is apt to start with this event, being one of the most lucrative for the restaurant industry, with mark-ups and heavy drinking generating good profits for restaurants.  Christmas Day lunches and New Year’s Eve events are equally profitable.

Some of the key insights into restaurants are the following:

*   restaurant staff survive on extremely little sleep, as they enjoy a drink or more after they finish service, being hungover the next day.  Alcoholism is rife.

*   chefs burn out, due to the long hours, the stress, and lack of light in closed kitchens.  This leads to absenteeism, temper tantrums, and inconsistent cooking.

*   drug-taking is rife, to cope with the pressure and to stay awake, to cope with the hangover, or to be ‘sharp’ for service!  ‘Cocaine is everywhere‘ said the author in an interview.

*   claiming ‘organic’ ingredients ‘just makes the place look amateur‘.   The origin of one’s fish, meat, and vegetables is far more important to patrons.

*   some chefs over-order, and sell on their surplus, pocketing the income.

*   theft by staff is common, especially in the bar, selling bottles out of the back door and pocketing the income,  or pocketing cash income.

*   mark-ups are better on pizzas than they are on 7-course tasting menus!   Side dishes of chips, Continue reading →

MasterChef SA Season 2 episode 9: ‘Food Bloggers’ blown away by pizzas in windy Camps Bay!

Camps Bay 2 Wild JunketLast night’s episode 9 was interesting, in that it was shot away from the MasterChef SA kitchen, and that ten ‘Food Bloggers’ were invited to judge the pizzas made by two teams of Finalists, the first team challenge of Season 2.  The South Easter created havoc for the Finalists as well as for the bloggers. The ‘Blogger’ participation was a huge let down, and serving the guests pizza to judge was an insult.

The episode began with the Finalists descending on the kitchen of their house, to be confronted with a box of aprons and the instruction to divide themselves into two groups of seven.  The names were written on pieces of paper, and a Le Creuset pot served as the vessel from which the names for the two teams were drawn.   They were then driven to Maiden’s Cove, between Camps Bay and Clifton, a parking space with a beautiful view of Camps Bay and the Twelve Apostles, Chef Pete Goffe-Wood saying that Camps Bay ‘is one of the iconic locations in Cape Town‘.    The challenge sounded simple –  Limoncello and The Good Life Food Trucks arrived, and the two teams were randomly allocated a truck each as their home base to prepare 12 savoury and 12 dessert pizzas each within 90 minutes.  Pizza ovens had been erected, one per team, and a small pantry was set up, the two team representatives having 3 minutes in which to grab their ingredients.  Chef Andrew Atkinson reminded the Finalists that team work is the hallmark of a quality kitchen.  They were also told (misleadingly) that the guests were ’10 of South Africa’s top food bloggers‘, and ‘are discerning customers‘!  Chef Pete won the dessert pizza section of an international pizza competition in Australia last year, the Finalists were told. Continue reading →

MasterChef Season 2 episode 8: Cheese tasting leads to Bouillabaisse Pressure Test, Tumi Moche gets the chop!

MasterChef 2 8 Bottom 6 Pressure Test Whale Cottage PortfolioAfter chickening out in episode 7, six of the fifteen Finalists had to go into the Pressure Test, one of them having to go home, being Tumi Moche, probably a hard choice for the judges, as the Bouillabaisse that the bottom three had to prepare was praised by them.  Herman Cloete enjoyed his plating MasterClass at Restaurant Mosaic.

The Test episode started with a cheese tasting, four Woolworths cheeses presented to each of the six Finalists, to be looked at, smelt, andMasterChef 2 8 Camembert Whale Cottage Portfolio tasted. Leandri van der Wat was devastated, as she had already shared in the previous episode that she hates cheese, and never cooks with it nor eats it.  They were given cottage cheese, gorgonzola, feta, and camembert to taste and identify.  Amanda Beck, Mary Martin, and Sanet Labuschagne were released from the Pressure Test in getting most of the cheeses correct, leaving Tumi, and the sisters Leandre and Seline van der Wat, to go into the Pressure Test. Continue reading →