Tag Archives: MBA

Meet Chef Judi Fourie of Pilcrow & Cleaver and Fideli’s: 2021 Top 10 Woman Chef!

 

Chef Judi Fourie received recognition as one of the Cape’s Top Women Restaurateurs last year. This year she has been selected as a 2021 Top 10 Woman Chef, owning both Pilcrow & Cleaver as well as Fideli’s on Parliament Street in the Cape Town city centre, as well as three Judith Fresh Cafés. She received a bottle of Adhara Premium Extra Virgin Olive Oil as her prize.
Chef Judi fearlessly opened Fideli’s nine months ago, and offered a weekly menu for Pilcrow & Cleaver which one could collect or have delivered. It was the restaurant  I supported the most during Lockdown, collecting a freshly-made order combined with a friendly chat with Chef Judi, and a shop at Fdeli’s. She is an innovative marketer, most recently handing out Fideli’s vouchers as a thank you to persons who have been vaccinated. She is a trailblazer for SASSI, supporting sustainable fishing.

Continue reading →

Restaurant Review: Melissa’s Mantra Café in Camps Bay magnificent view, new concept!

imageAbout a month ago I bumped into the GM of the new Melissa’s Mantra Café in Camps Bay, which has a magnificent location above The 41 restaurant, overlooking the beautiful Camps Bay beach. The restaurant opened on Tuesday, and I went to try it out, knowing that its GM Ian Smith would be there. The new Melissa’s outlet connects original founder Melissa van Hoogstraaten to her Camps Bay origin.
Continue reading →

Neighbourhood treasure The Blue Café opens in Tamboerskloof, as Deli and General Dealer!

The Blue Cafe Exterior Whale CottageThe Blue Café opened in Tamboerskloof on Saturday, after a few months of renovation, having operated as The Daily Deli for 18 years.  The small building with attitude has a heritage dating back to 1904, and is set to become the new secret food treasure in the hood of Tamboerskloof.  Pricing is very reasonable.

I drove past yesterday afternoon, having seen a Tweet referring to its opening, and met the charming Murray von Hirschberg, co-owner with his wife Jeanne, with input from her mother Lynda Loubser.  Jeanne started working at Melissa’s Kloof Street as a teenager, first as waitress during weekends and school holidays, and then joined them full-time doing product development, having worked there for 13 years, The BLue Cafe Murray and Jeanne 2 Whale Cottageand giving up a dream to study medicine.  She told me that she loved working for Melissa van Hoogstraten.  It is Jeanne’s distinctive handwriting that was used for all price labels at Melissa’s for all the years that she worked for them. Murray told me proudly that Jeanne was accepted to do an MBA at UCT without a base degree, that she received a scholarship to study Organisation Development at Cornell University in the USA, and will start working on her PhD shortly.   Murray was an investment banker in New York, owns a massage company Enmasse, and has launched a unique Enmasse rooibos tea blend, telling Continue reading →

Freedom Day 2014: reflecting on 20 years of democracy!

SA FlagIt was the interview with a Cape Argus reporter on Friday that made me reflect on how far not only our country, but also I personally and my business have come in the 20 years since we voted on 27 April 1994.  The Argus interview was focused on the progress over the past 20 years I have seen personally, business-wise, and politically.

My very first feedback to reporter Dylan was that 1994 was the first and only time that I was allowed to vote, having a German passport.  I do not recall how it was possible for all foreigners (by passport) to be allowed to vote, when it has never been allowed before nor since then.  I loved standing in a queue somewhere in Sea Point, being part of the exciting day that would change our country forever, and how much goodwill there was amongst South Africans whilst waiting patiently in the queues. Little did we know that the rest of the world waited anxiously for the outcome of the election, fully expecting a revolution to take place, unbeknown to us residents, with thanks to the SABC in ‘protecting’ us from this world scenario.

I moved to Cape Town in 1990, and transferred my marketing research consultancy Relationship Marketing from Johannesburg, changing its emphasis to Public Relations for food clients such as Baker Street Snacks, Bonnita (now Parmalat), Aylesbury, and more.  The late John Harrison was a favourite client when he was GM of the Table Mountain Aerial Cableway.  Even Mark Shuttleworth was a client, before he became famous for selling his Continue reading →