Yesterday was the second time that I had the privilege to attend the Best of Wine Tourism Awards, the 2014 awards presented to the winning wine estates at Vergelegen’s Stables restaurant.  The wine estate representatives were advised to not neglect the booming Chinese tourism generally, as well as wine tourism market specifically.

Cape Town/Winelands is one of ten members of the Great Wine Capitals Global Network, and within each of these geographic regions the wine estates compete for the honour to be named the best in the category.  Winners for 2014 were awarded as follows: Wine Tourism Restaurant (won by Camphors at Vergelegen), Art & Culture (Vergelegen), Accommodation (Babylonstoren), Architecture and Landscapes (Babylonstoren), Wine Tourism Services (Delaire Graff), Sustainable Wine Tourism Practices (La Motte), and Innovative Wine Tourism Experiences (Spice Route).  Vergelegen was named the overall South African winner for 2014, with two first places and four second places out of the seven awards (it did not enter the Accommodation category, not offering any).

I was lucky to sit next to Bradley Brouwer, SA Tourism Regional Manager for Asia Pacific, who was the keynote speaker, especially as I had missed his talk, driving through from a function at Jordan Wines at that time. Bradley is very entertaining, and shared that he was first appointed to head up the Japanese SA Tourism office eight years ago. and on arriving at his hotel and offering a generous tip, the taxi driver threw the money back at him, the hotel explaining to him that is regarded as an insult to be given a tip, as the Continue reading →