Tag Archives: Sterhuis

Winestyle and TASTE crush Crush! digital food and wine magazine!

We have written about Crush!1, Crush!2 and Crush!3, Michael Olivier’s digital food and wine magazine, which he launched last year.   As other publications are being launched which embrace food and wine, both digitally and in print, I chose to evaluate Crush!4 against its competitors, putting myself in the shoes of a food and/or wine marketer, deciding where to spend a marketing budget, and as a food and wine lover, deciding where to spend my time reading.   I evaluated Winestyle, TASTE, and Crush!4, all three magazines focusing on food and wine, with a Postscript on Crush!5.

Winestyle

The first (Summer) issue of Winestyle was sent to subscribers (note one does not pay to receive the magazine) in December, and its concept is a most creative and environmentally-friendly “print on demand” one.  This saves the publishers from over-printing, saving paper and costs, and ultimately the environment.  It is published quarterly.  What makes it unique is that a weekly newsletter is sent by e-mail to each subscriber, updating them on food and wine news.  While the brand carry-over is not strong in terms of the banner design of the newsletter (initially I thought the newsletters were from wine consultant Nikki Dumas, who has a similar company name).   This builds brand awareness weekly, and bridges the quarterly print publishing period.

The 88-page magazine is larger than the standard A4 size, and has an attractive cover, although it is not photographed in a vineyard.  The paper quality is outstanding, as is the photography.  Editor Jenny Ratcliffe-Wright is from Warwick wine estate originally, where her mother Norma and brother Mike make excellent wines, and this makes Jenny well-connected to the wine industry.  In her editorial Jenny writes: “It is our intention to help everyone make full use of every wine-drinking day …. it’s your passport to all things enjoyable, to in-the-know wines, delicious and simple-to-prepare food and accessible travel – all in a large, sexy, glossy, collectible magazine”.   The theme of the Summer edition is celebration, and therefore champagnes and sparkling wines are predominantly featured.

Advertising support is impressive for a first edition, and reflects the confidence of the advertisers in the publication, and wine estates Graham Beck,  Glen Carlou, Clos Malverne, Kleine Zalze,  Nederburg, Highlands Road Estate, OBiKWA, Creation, Eikendal, Adoro Wines, Muratie, and Morgenhof have taken full-page ads.  Jenny anticipates having 2500 subscribers by the time the next issue is launched in March.

The editorial content includes a focus on sparkling wine producers in Franschhoek and Stellenbosch, including JC le Roux, Simonsig, Villiera, Morgenhof, Cabrière, Graham Beck, Anura, and Sterhuis, and recommends accommodation and restaurants in the area.  A profile on a very casual looking Jean-Philippe Colmant, making excellent bubbly in Franschhoek and importing champagnes, is written by Cape Talk’s John Maytham.  A travel feature focuses on the Champagne region, which is informative and has beautiful photographs.  A food feature focuses on Tapas, with short recipes, and amazing photography by Christoph Heierli.  A Restaurant feature recommends places offering ‘alfresco dining’ in Johannesburg, Durban, the Winelands and Cape Town.   A feature on cocktails has some that call for sparkling wine. The results of a wine-tasting, a panel comparing South African sparkling wines Silverthorn, Colmant Brut, Villiera, Jacques Bruére, and Simonsig, with champagnes Moët & Chandon, Veuve Cliquot, Piper-Heidsieck, Pol Roger and Tribaut Brut Tradition, are featured.  Joint first winners were Silverthorn the Green Man Brut and Tribaut Brut Tradition.  A tasting panel evaluation of the 2010 vintage Sauvignon Blanc of Groote Post, David Nieuwoudt Ghost Corner, Neil Joubert, Arabella, Sophie Terblance, Delaire, Diemersdal, Klein Constantia, De Grendel and Du Toitskloof ranks them in this order.  An article on cigars concludes what must be the most excellent food and wine publication available locally now.

I cannot wait for the Autumn edition.  I do recommend that there be more synergy between the magazine and the newsletter as well as its website in terms of branding and design.  Of the three magazines reviewed in this blogpost, Winestyle is the best by far, and we congratulate editor Jenny on this achievement for her maiden issue.

TASTE

Woolworths’ in-house magazine is written and published by New Media Publishing, and they have regularly won ADMag and Pica Awards for Customer Magazine of the Year for it, most recently in 2009.   It costs R20,95, is published monthly, and is sold in outlets other than Woolworths too.   It is A4 in size, with 134 pages, and does not have a statement to describe what it stands for, but its cover photograph represents food.  Wines appear to be a secondary focus.  The editor is highly regarded Sumien Brink, with Abigail Donnelly ably at her side.

Advertisers are a mixed bunch, including car retailers, liquor brands (Darling Cellars, Krone, Bombay Sapphire, Veuve Cliquot, Brand House), watch brands, kitchen suppliers, decor brands, food brands (Lancewood, Lindt), investment companies, a restaurant (Cape Town Fish Market), and accommodation, most of the brands not sold by Woolworths at all.

The editorial content of the December issue includes a Trends feature, and food related trends are featured with beautiful large photographs by Lee Malan and Jan Ras.  Where recipes are featured, they are short and sweet, and do not dominate the look of any page (something competitors House and Leisure Food can learn from).  A Foodstuff feature focuses on products that are sold at Woolworths, but most are non-branded items, and the Woolworths link is very low key. It even has an interview with and one done by Andy Fenner, who writes the JamieWho? blog, a contributor to Crush! issues 2, 3 and 4, but he has withdrawn his support, probably due to his new (not yet clearly defined) involvement with Woolworths, and not wanting to be associated with his friend David Cope’s disparaging Twitter campaign against ourselves, in retaliation to our review of Crush!3.   A chicken feature by man-of-the-moment Justin Bonello, a fish focus by Sam Woulidge, a canapé feature by Mariana Esterhuizen of Mariana’s, a feature on Dewetshof by Woolworths wine consultant Allan Mullins, and a feature on Oded Schwartz of Oded’s Kitchen and his relishes, chutneys and preserves, follow.  Christmas recipes are featured, but are few in number.  Restaurants featured are the fabulous Babel on Babylonstoren (next door to Backsberg), and the heavenly Hemelhuijs.  Blueberries are featured, with recipes, as are Summer lunch recipes.  An exclusive extract from Australian Bill Granger’s receipe book “Bill’s Basics” is featured.  A travel feature by Judy van der Walt focuses on the Dordogne region, and the magazine ends off with a month’s worth of recipes for snacks, lunches, tea time, and suppers.

I hadn’t bought a TASTE magazine for a while, and remembered it to be more attractive and impactful.  The focus may be too much on recipes, and too little on wines.   The features are written by good quality journalists, and could possibly be expanded.   I liked the way Woolworths as a brand is not ‘in your face’ when reading the magazine – in fact I wouldn’t have minded more direct brand-linkage, to know what to look for when next I shop.  There are so many organic and other quality suppliers to Woolworths of fruit and vegetables and other foods, as well as of wines, which could all be the subject of features, not necessarily linked to recipes only.  A “new Woolworths products” feature would be welcome.  For a marketer, TASTE would be an important advertising medium to consider, given its association with Woolworths, and the profile of the Woolworths shopper, with a reasonable disposable income.    There is little carry-over between the magazine and its website.

Crush!4

The digital food and wine magazine Crush! has no print partner, and is haphazard in its publishing frequency. On Twitter the editorial team hint at how busy they are in doing work for the publication, but on average it appears to take them two months or longer to publish a new issue.  The arrival of the new magazine is announced on Twitter and by e-mail, as one has to subscribe to receive a link to it, and is free of charge.

Crush!4  has 44 pages and was published early in December.  It appears to have lost its restaurant reviewer JP Rossouw, and Olivier has taken over writing the restaurant reviews, something we suggested in one of our earlier Crush! reviews.   We are delighted with another of our recommendations that Olivier adopted, which was to let (lady) bloggers participate in his magazine, and he has done so by giving highly regarded blogger Jane-Anne Hobbs from Scrumptious blog a recipe feature, and he has introduced a recipe competition, in which the recipes of bloggers Colleen Grove, Jeanne Horak-Druiff, Meeta Khurana-Wolff and Nina Timm can be evaluated by readers.

The navigation of the pages, and more particularly the content on each page, remains tedious. The front cover looks better, the copy on top of the photograph being easier to read, but it is not yet perfect, especially when one compares the ‘less is more’ covers of the two other magazines above.  Most flashing gimmicks have been removed from the front cover, and have largely been discontinued.   Advertising support is poor, and appears reduced relative to previous issues, and compared to the two other publications above, with only Hidden Valley, Pongracz, Laborie, Old Mutual and Ultra Liquors advertising.

The content consists of a wine page written by Olivier, and features premium brandy cocktails, a vineyard dog, wine finds, a wine myth and an overview of Sauvignon Blanc.  The Essentials page, as before, has products with poor brand recognition, but the names are typed alongside each product.  A Plaisir de Merle feature is a good promotion for the wine estate.  The recipe pages by Jane-Anne Hobbs have fantastic photography done by herself (perhaps she should become the Crush!photographer!), but I could only get to see three recipes (soup, dessert, gammon) – I am sure there were more, judging by the six bottles alongside the opening recipe, and Olivier recommends a wine per recipe.   The names of the wines are not typed alongside the bottles.   The JamieWho? page by Andy Fenner is blocked by a Laborie promotion box, still has silly moving balloon captions, and focuses on Absinthe, Champagne, Hangover Cures, Jardine’s Christmas cake,  and Christmas cocktails.  In two of his mini-stories the copy ends mid-sentence.  The review of Babel Restaurant at Babylonstoren is blocked by a competition box, and one does not know how to close it.  Restaurant names at the bottom of the Babel article are harder to read on the right hand side, especially ‘Cafeen’.

A seven-day recipe card feature by Carey Boucher-Erasmus (a food consultant to the Pick ‘n Pay Cookery School, according to Google) is easy to follow and read, but no information is supplied about who Carey is.  There is no consistency in the colours used for the names of white and red wines alongside the bottles, the white wine names typed in blue (High Five) or in green (Quaff Now).   Sophia Lindop does great food features, but has used herbs in the last two issues (rocket in the current issue and rosemary last time), making it hard to see dishes prepared with these, and thus to have attractive photographs, even if they are photographed by star photographer Russel Wasserfall.   David Cope outs himself as a guest house reviewer, of South Hills, presented on a messy red and white check background which is similar to that which he uses on his ‘The Foodie’ blog.  A summer picnic spead looks good enough to eat off the screen, and is prepared by Luisa Farelo, but there is no indication as to who she is (I could not find any information about her on Google).  The focus on Parlotones wines, named after the group, is fun in having their music videos, but I did struggle to get one to play properly.  I also struggled to find the way to open the Prince Albert feature by Russel Wasserfall, eventually finding it at the bottom right, in the smallest possible type size.  A feature on trendy Artisan Breads tells the Knead story, with colour photographs, and mentions the names of only five other artisanal bakeries around the country – there are that many others in Cape Town alone!  Helen Untiedt’s organic vegetable garden, and a Book Review page conclude Crush!4.

My overwhelming frustration with Crush! is the difficulty of reading it, and the struggle to move forward or to close what one has opened.  The promotional boxes blocking copy remains a problem, which cheapens the magazine and is irritating to have to close.  Perhaps Olivier and the design team can look at Opulent Living’s e-magazine, only 8 pages long but published regularly – it is easy to read, has no promotions, with beautiful photographs – a top class digital magazine!   I was interested to see the Crush! blogger recipe rating, and the low participation is a surprise (the highest vote is by only 100 readers after two months), given Olivier’s claim that the magazine would go to more than 1 million readers!     If I were a marketer, I would not advertise in Crush!, as a digital magazine cannot present a food or wine brand with the appetite appeal that a print magazine can, especially given the poor pack presentation.  I would therefore love to see a print version of Crush!, as it contains lots of good information, and could make for beautiful pages of copy and photography, something one would want to keep.

POSTSCRIPT 8/2: 

Crush!5 was launched today.  JamieWho? (Andy Fenner) has been replaced by Neil Stemmet, a talented interior designer, and he adds an Afrikaans dimension to Crush!, with all five his recipes in Afrikaans on his “Soutenpeper” page (this is causing a problem for English readers!).  David Cope has lost his name, and is only referred to as “The Foodie”, with no red and white check background to his contributions anymore, and both his article on Paternoster, and on FoodWineDesign in Johannesburg (held in November!!), are long-winded and boring, with few attractive photographs.   Jane-Anne Hobbs (unfortunately) has been replaced by Clare Bock (owner of Appetite catering company, I learnt from Google) in a food/wine matching feature – by chance I worked out how this feature works – if you click on a wine bottle, an appropriate recipe pops up, rather than finding an appropriate wine to match the recipe!   The five food bloggers in the recipe rating section are complete unknowns.  Luisa Farelo (with an introduction in this issue – she is a chef and food stylist) does another feature, this time on Sunday lunches, and the styling is good enough to eat again.  A food and wine events calendar is a good new addition, while a classifieds section probably is not, the ads being so small that one cannot read them.  A feature on The Test Kitchen, and owner and chef Luke Dale-Roberts, is good with great food photographs, as is the one on Jordan Winery, but the labels underneath the bottles are so tiny that one may not see them.  The interview with Bertus Basson of Overture (Michael is a stickler for spelling, but misspells the restaurant name in his introduction) is weird, and probably does not do him a favour.  Advertisers are Fairview, Pongracz, Old Mutual, and Avocado magazine.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com   Twitter: WhaleCottage

Franschhoek gets ‘bubbly’ this weekend with Cap Classique & Champagne Festival

The fifth Franschhoek Cap Classique and Champagne Festival started last night, and continues until tomorrow, celebrating the “The Magic of Bubbles”.  Leading local Cap Classiques and imported champagnes will be paired with some of the best restaurants Franschhoek has to offer.

Bubbly brands that will be on show, representing some of South Africa’s 100 or so sparkling wine brands, include Franschhoek’s first and recently-crowned Platter 5-star Blanc de Blancs Brut from Topiary Wines, and Franschhoek ‘colleagues’ Graham Beck, Colmant, Morena from Franschhoek Pass Winery, Allée Bleue, Dieu Donné, Boschendal, La Motte, My Wyn, and Pierre Jourdan.  Other bubbly brands on show are Simonsig,  Steenberg, Villiera, Krone, Avondale, Backsberg, Bon Courage, Bramon, Laborie, L’Avenir, Nitida, Pongracz, Genevieve MCC, Groote Post, Silverthorn, Sterhuis, Van Loveren, Waverley Hills and Weltevrede.  Imported champagne brands include Billecart Salmon, Laurent Perrier, Gosset, Verve Cliquot and Tribaut.

Food can be bought from the following Franschhoek restaurants at the Festival: The Restaurant at Grande Provence, Mange Tout at Mont Rochelle Hotel, La Petite Ferme, The Restaurant at L’ermitage Hotel, Monneaux, Salmon Bar, Dieu Donné, Allée Bleue and the Le Franschhoek Hotel.   The Wild Peacock is selling oysters.

Entertainment will be provided by CODA.  The dress code is “black and white”, with a prize for the best-dressed couple today and tomorrow.

Cap Classique & Champagne Festival, 3 – 5 December, 12h00 – 18h00.  Huguenot Monument, Franschhoek.  Tickets cost R180 and can be bought at www.webtickets.co.za or at the gate.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com  Twitter: @WhaleCottage

Restaurant Review: French Toast Wine & Tapas Bar also serves …. French Toast!

French Toast Wine & Tapas Bar opened about ten days ago, and is a homely cosy wine lounge that has been created in what was previously a warehouse in Bree Street.   It is the type of place that one would pop in to for a drink before or after a function, and have a bite to eat.  It has one of the largest collections of wines-by-the-glass in Cape Town, with over 108 choices of local and international wines.   It is not cheap to eat and drink there, and portions are small, but it does offer a good selection of price options.

French Toast has a heavyweight management.   Owner John Harrison was a stockbroker on the Paris Bourse, and told me that the French bug bit him there, hence the French feel through the name and the café style music that is played.  John was the CEO of the Table Mountain Aerial Cableway Company for many years, and built up its business and introduced the new cable cars during his management of the company.  He was a client of my then-PR company many moons ago.   He spoke passionately about his new project, and how they renovated the double story building in an unbelievable three months, being hands-on in the renovation.   Raw brick walls give it a warm feeling, blackboards communicate the wine and food specials, and windows have been built to add light upstairs. There is a bar counter upstairs and downstairs, and the downstairs one will probably be the more popular one in winter, with its massive fireplace.  The upstairs section is huge, with seating for at least 80-100 persons.  A small boardroom downstairs can host meetings and functions of up to 10 persons, Shane told us.   The decor is upmarket, but the food is not fine dining, with an emphasis on wines, explained Shane.   The cutlery is shiny and new, the glassware is good, but only paper serviettes are supplied.

Karen Visser is a partner in French Toast with John, was a bio-kineticist, and is a passionate golfer and winelover, studying at the Cape Wine Academy.   She compiled the winelist in the main, and has no previous restaurant experience.  GM of the new wine lounge is Gidi Caetano, who was the GM of Salt Restaurant at the Ambassador Hotel, and also oversaw the opening of Salt Deli and Salt Vodka Bar until recently.   She also worked at The Showroom and was a hospitality trainer.   The Manager Shane has an interesting undefinable accent, having grown up in Hawaii, and lived in the UK before moving to South Africa.  He previously worked at the Protea Hotel Victoria Junction, the Devon Valley Hotel, and the 0932 Belgian restaurant in Green Point, which has since closed down.  Chef Jannie Mellis owned East London’s best restaurant, he says, the Two Dogs Bistro, and was at Bushmanskloof Lodge prior to that.  He said he came back to Cape Town “to get into the hub of food again”, a nice compliment for Cape Town. The staff are smartly dressed in black shirts and pants, a French Toast branded apron, and a turquoise tie.

We found it terribly chilly upstairs, but Shane assured me that the airconditioning was not on.  When we moved from table to table, to find the warmest spot, we discovered that a sliding door had been left wide open.  When it had been closed, all was fine.   The music was rather loud when we arrived, but seemed to have been turned down a little while we were there.  

The wines are closed with a wine preservation system Le Verre du Vin, being special rubber wine and sparkling wine bottle stoppers, allowing opened wines to be kept for up to three months.  I chose the same glass of wine I had a week ago, the Mullineux Shiraz 2008, at R83 for a 150ml glass.  The wine has the characteristic of an old-fashioned smoky shiraz, my favourite, but the very chilled serving, at 13°C, was too cold to my liking.  Four Cap Classiques are available, ranging from R44/R195 for Simonsig Kaapse Vonkel to R 81/R380 for Graham Beck Blanc de Blanc.   Seven champagnes can be ordered, Le Mesnil Blanc de Blanc costing R135/R650, and the most pricey is Dom Perignon, sold by bottle only, at R3000.   They also stock Veuve Cliquot, Billecart Salmon Rose and Guy Charbaut.  Seven Sauvignon Blancs are stocked, that of La Motte costing R31/R130, and the Cape Point Vineyard Reserve is the most expensive, at R57/R260.   Seven Shiraz/Syrah wines are served, starting with Rickety Bridge at R35/R165, and Haskell Vineyards is the most expensive at R111/R530.   Imported wines from France, Italy and Germany are also available, and range from R33/R142 – R153/R740.   The branded winelist provides information about the vintage and origin of each wine, but has no descriptions of the wines or the varieties.

The menu, on a laminated sheet without any branding, is broken down into Snacks, Tapas, Charcuterie, Cheese Platters and Desserts, and has a Mediterranean feel to it.   Snacks include olives, almonds, chillies (R30 each) and oysters (R10 each).    The Tapas selection of 16 dishes range in price from R30 – R50, with empanadas, prawns, smoked salmon trout, caprese skewers and more.   The charcuterie platter allows one to select three of a choice of imported meats, including chorizo, parma ham, salami and jamon serano, for R50.  Similarly, one can choose three cheeses for R55, from a selection of six.  Breads come from Jardine Bakery, a few meters away, and sometimes from Knead.   Chef Jannie makes his own preserves and pasta.

There is not much attention paid to the presentation of the dishes, I felt, being functionally presented on white plates.   I had the calamari and lemon (R38), and asked Chef Jannie not to add the chilli.   My (student) son had the delicious herb and pecorini croquettes (R35), as well as the parma ham and mozzarella aroncini fried stuffed rice balls (R45), but was still starving after the two tapas dishes, and therefore ordered patatas bravas with a homemade spicy tomato sauce (R45), which he proclaimed to be excellent.  I had to have the French Toast, after which the restaurant is named, one of the three desserts on the menu (R40), two tiny baguette slices served with not-so-nice almond ice cream. The cappuccino (R16) made from Origin coffee was excellent.   The specials board advertised white anchovies, Pisto bruschetta, and cheddar and rice balls.   Chef Jannie said that from the feedback received to his dishes since opening, he will be amending his menu next week. 

In general the tapas portions are small, and therefore French Toast is not the place to have a meal, but rather a glass of wine with a tapas snack.  We paid R385 for five tapas dishes and two glasses of red wine. 

POSTSCRIPT 15/1:  I have returned to French Toast a few times since I wrote the review two months ago.  Every time I have been warmly received by the management team.   Today I returned for a late Saturday afternoon cappuccino, and was impressed with the new summer menu.   My eye caught the asparagus tapas, at R35, crispy and crunchy, simply served with lemon, the best asparagus I have tasted.   Then I saw a Seafood salad advertised on a Specials board, for R55, and had to have it, when the Manager Gidi explained that it contained steamed prawns and crayfish, with bisque aïoli, beautifully presented, which had been a criticism I had expressed previously.  I felt that Chef Jannie has progressed by leaps and bounds, not only in terms of his menu selection, food preparation, but also in terms of the food presentation.  On the wine side an innovate wine trio 50 ml flight is offered for Sauvignon Blanc (Delaire, Hillcrest and Reyneke Organic), at R40 for the three wines;  the Sparkling wine flight is Steenberg 1682, Teddy Hall,  and Sterhuis, at R65, or R100 if served with a trio of oysters; and the Shiraz flight is from Eagle’s Nest, Haskell Aeon, and La Motte Shiraz Viognier, costing R80.

French Toast Wine & Tapas Bar, 199 Bree Street, Cape Town.  Tel (021) 422-3839. www.frenchtoastwine.com (website still under construction).  Twitter @FrenchToastWine. Monday – Saturday 12h00 – 23h00.  No BYO allowed, the winelist says.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com  Twitter: @WhaleCottage

Restaurant Review: There is little of Jardine at Jardine Restaurant

A Twitter friendship with co-owner Wilhelm Kuehn, and a challenge from him to visit the restaurant to do a review, was the reason for returning for a meal at Jardine Restaurant in the Cape Town city centre, after 18-months since the previous visit.  

Jardine Restaurant makes me think that it is somewhat ‘schizophrenic’ – a fine-dining ex-Top 10 restaurant, which also has an informal take-away at its Jardine Bakery section, and an informal sit-down lunch at tables and benches outside the door on the pavement.   Restaurant founder and co-owner George Jardine has opted out of city living, to start a new country restaurant on Jordan wine estate in Stellenbosch, and now only cooks at Jardine Restaurant “2 or 3 times a week”, I am told, but the restaurant still carries his name.   Wilhelm tells me that Waterkloof and Tokara were alternate options George Jardine had evaluated for his new restaurant.

Jardine has handed over the chef reins to Eric Bulpitt, who has worked at the Winchester Mansions Hotel, The Showroom, Ledbury in London, and at Jardine Restaurant with George.  Kuehn was a lawyer, and now is the General Manager, keeping a fine eye on things upstairs, walking the floor to check that all runs smoothly.

Jardine Restaurant had to face the humiliation of falling from 3rd place in the Eat Out Top 10 Restaurant list of 2009 to between 12 – 20th place last November.  One does not know if the judges felt that things had slipped, or because they felt that an award cannot go to a chef when he is not cooking there all the time any more – Jardine’s move to the winelands had been widely announced.   Kuehn says the Top 10 award result last year created introspection, but Bulpitt’s new menu for the restaurant is drawing in regulars.   I heard tourists, and recognised Howard Godfrey, MD of @home, as patrons, on an almost-full Thursday evening. 

When one arrives one is met by Johan.  I had not booked, but he made a plan to make a table available.  I told him I would be out by 9 pm, but Jardine is not for fast in-and-out dining, mainly because the menu requires one to have a minimum of two courses, and I therefore only left after about two hours. 

The downstairs section has never made an impact, and is set up as a bar and lounge.   Upstairs the restaurant space has a central middle area, and tables against the windows, separate from the rest.   It is not a particularly attractive space decor-wise, only a pop-art painting by Richard Scott on the far wall creating a splash of colour, one of a few artworks on the walls, coming from Worldart.   A functional shelf holds functional cutlery holders and crockery.  Close by, an old-fashioned cash register has an untidy collection of paperwork next to it.  The tables have white tablecloths, and attractive and comfortable brown leather chairs. I sense a woman’s hand is lacking in the decor of the room (as I did at the Warwick tasting room recently) – all is very functional here.   The chef and his kitchen crew of five work in a very small space, preparing each dish.  Chef Eric is in the centre, finishing things off. 

Wilhelm comes to chat and we talk about Twitter, other restaurant Twitterers, and the soon-to-open nearby Cookery School.  A waitress brings the menu, printed on strong board, and it changes day by day.   One chooses two (R 230) or three courses ( R 260), a 5 course chef’s menu (R 400) or a wine pairing menu (R350), the last two options not being explained by the waitress.   A side salad is specified as costing R 45 extra, and other (unspecified) sides at R 35.

The menu choice was five starters and mains, and four desserts.  The starters seemed esoteric (‘Evita and Princess figs’ -two varieties of figs, I was told and ‘vegetable patch’) or too fishy (oysters, mussels and salmon) for my taste.   Main choices were line fish, Frazerburg lamb leg, seared Kroondal duck breast, rump, and grilled elf mushrooms.  

An amuse bouche is served, almost over the top and ‘airy-fairy’, very foamy in general, and is meant to be an olive tapenade covered by a “tomato spoon” (missed the tomato taste), white pepper and a basil leaf.  It is extremely light and aerated, and I am brought another because the air will have escaped while Wilhelm and I talk too much.  I love duck, and was surprised when it was served – I call it “deconstructed”, with four little bits of duck, and little portions of “parfait en croute, celeriac, pomegranate and shallot” spread out on a wooden platter.   The tiniest of tiny flowers, nuts and other ingredients are sprinkled across the plate.   Had I not ordered a side of the most wonderful crunchy green beans sprinkled with flaked almonds, I would have still been hungry after the main course.   The parfait is outstanding, the little that is offered.

The dessert options were chocolate torte, citrus tomato minestrone, pineapple souffle flambe, and a selection of South African cheeses (gorgonzola, camembert, labare-style cheese, ash-rind goat’s cheese and gruyere served with walnut toast and watermelon konfyt).   The cheese platter, served on an extremely heavy granite slab, was an excellent choice, and was an enjoyable slow eat.  It was decorated with the finest apple slices, always great with cheese, and slices of strawberry and raspberries, as well as nuts and blueberries.

The waitress was very efficient in explaining the menu items, but each item has so many components, that when the dish is brought to the table, one has long forgotten what exactly the chosen dish entails (Opal Lounge has the same problem).  But the waitress was patient in running through the ingredients again.  One irritation is the waitress offering her personal recommendation of the duck – I know that many restaurants do not allow their staff to eat the restaurant’s food, so I always reject such “recommendations”, as tastes do differ.  I chose the duck, because I love duck, not because she recommended it.

The winelist is attractively presented in a brown leather cover, matching the chairs.   It is an extensive list, separating bubblies, whites and reds, each sub-divided into varietals and blends, followed by two pages of mainly French and some Spanish wines.    Wines by the glass are reasonably priced – a Villiera by-the-glass costs R 40, a Tribout R 120.   A Jardine (made by Paradyskloof) Unwooded Chardonnay costs R 25, a Lammershoek Roulette Blanc R 40.  The La Motte Millenium and Sterhuis cost R 45 each (for 125 ml).  For the tasting menu one can order 60 ml portions of wines too.   Billecart-Salmon champagne is served in various options, ranging from R 950 – R 7 000 a bottle.  Two Graham Beck Cap Classiques cost R 410, the VIlliera R 190.   Red wine options number 35, and range from R 95 for a MAN Shiraz to R 990 for a Muemve Raats De Compostella 2006; 27 white wine options range from the Jardine Unwooded Chardonnay at R 100 to R 780 for the Platter 2010 White Wine of the Year, the Sadie Palladius.  French wines start at R 1 600 per bottle, to R 8 600 for a Chateau Lafitte-Rothschild 1995.

The sommelier Jaap-Henk Koelewijn is told that I have ordered a glass of La Motte Millenium 2007, and that I would like it poured at the table (I distrust wine-by-the glass service).   Johan tells me that they have actually found a bottle of 2006 – what luck!   Koelewijn comes to the table, does not show me the bottle, as I ask of him twice, and just carries on pouring the small portion. I ask him if I may not taste the wine.  He retorts that he has done so already!   There was no “hello, my name is Jaap, I am the sommelier, let me tell you some more about the La Motte Millenium…” from him.  Why is that sommeliers have such attitude and arrogance (like at Bosman’s and Reubens in Franschhoek)?   The minute I started the cheese platter, he was back to offer me another top-up of the wine or a port.   No question was asked whether I had enjoyed the first glassful.   The empty glass was probably taken to communicate that it was good!  I had to ask for a cappuccino to accompany the coffee, as this was not offered as a beverage option.

The lunch menu changes regularly too, and that of 11 March had four starters (oysters and mussels as per the dinner menu) and two salads, 3 mains (line fish, rump and mushrooms, as per the dinner menu), and 3 desserts (chocolate torte and cheese as per the dinner menu).  Here the prices look reasonable, and one can order per dish.    The sums do not add up if you see the lunch prices for individual menu items, compared to paying for 2 or more dinner courses.  Wilhelm says the lunch menu dishes are simpler.   

If Wilhelm had not come to chat, I would have left without the “connection” to Jardine Restaurant.  There is some very soft music, so soft that it is inaudible.   It gets progressively hotter in the room, as the airconditioning is on but the windows are open, defeating the function of the aircons.   A fan is brought from around the corner, and makes a difference.

Jardine Restaurant, corner Bree and Bloem Street, Cape Town.  Tel (21) 424-5640.          www.jardineonbree.co.za.  Twitter @JardineCapetown.  Open for dinner Monday – Saturday evenings, lunch is served Wednesdays – Fridays.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com