Monika Elias of World Focus Media has done a great job over the past ten years in documenting the contribution of the wine routes, and the wine estates on them, to Wine Tourism South Africa, in helping to inform and educate locals as well as tourists about wine in general, and to boost wine sales. Her 2014 edition of ‘Wine Tourism South Africa’ handbook has just been published , bearing the slogan of ‘sip, stay and play‘!
In her ‘Publisher’s Letter‘, Monika defines Wine Tourism as ‘…in the glass, on the plate, in the bed, around the vines, and for the planet’. She writes about ‘winery atmospherics’, such as architecture, lighting, sound, temperature, and kinetics, playing an important role in creating a point of difference for wine estates in an increasingly competitive world. Wine is becoming an increasingly important part of the Tourism experience, and most visitors to Cape Town and the Western Cape will be very likely to visit a wine farm to taste their wines, to eat at a Winelands restaurant, or visit an event linked to wines.
The Handbook evaluates top restaurants on wine estates, using chefs hats (three maximum) to denote how good or not they are; and evaluates the winelists of the restaurants on the wine estates, by means of wine glasses (three maximum). A price range indication is also provided for the Winelands restaurants. The Handbook starts with tourist information and advice about car rental, taxis, trains, parking attendants, banking hours, VAT, the weather, tipping, and more. It lists the winners of the fifteen categories in the 2013 KLINK Wine Tourism Awards, which received votes from 15000 consumers last year. Continue reading →