Tag Archives: Zomato

Welcome research on Restaurant recommendations and review site credibility!

imageIn what initially looked like an Eat Out survey about restaurant recommendations when I saw the Facebook post very late last night was in fact a survey conducted by Tokara to research sources of restaurant recommendations and review platform credibility. I was delighted to see that our WhaleTales Blog was included in the Survey as a source of restaurant review information.

Tokara Restaurant owner Wilhelm Kühn is writing his dissertation for an Executive MBA at the UCT Graduate School of Business, and designed the survey.  He introduced it as follows on the Tokara Continue reading →

Restaurant Marketing: how to improve business!

restaraunt-marketing-ideasAn American article guides restaurants with 25 Restaurant Marketing Ideas, Tips and Strategy to win in the food business’, most of which are applicable to South Africa too.  Local restaurants are not known to be good at marketing their food and service!  The list of ideas suggested is as follows:

1.  Photographs are THE way to market restaurants, via Instagram in particular, ‘high-quality, drool-inducing photos’ being the best way to promote a restaurant.  It is worth investing in an excellent food photographer.

2.   Loyalty Programs on online food apps attract attention and reward loyal custom.

3.  In the USA Yelp is vital, positive reviews being a massive marketing plus.  It has not been heard Continue reading →

WhaleTales Tourism, Food, and Wine news headlines: 23 January

WhaleTalesTourism, Food, and Wine news headlines

*   British wine writer Jancis Robinson has ended her visit to the Cape Winelands this week, and writes that she has beenhugely impressed by the quality of the wines of the best producers and by the much broader range of wine styles and provenances than there was on my last visit’ seven years ago. She described our country as the ‘wonderful source of underpriced fine white wine.  It has taken longer for red wines to please this finicky international palate‘.  Our industry does not need to be defined by our indigenous Pinotage, she feels.

*   Could Cape Town/South Africa/Africa get a Grand Prix again, after more than 20 years?   Bernie Ecclestone has speculated that such a race could be possible by next year.  As Killarney is not suitable, it would have to be a street race in Cape Town. This proposal was however rejected by City of Cape Town’s Directorate of Tourism, Events, and Marketing in 2013, due to the cost.

*   Roger Jones, owner of Michelin star restaurant Harrow at Little Bedwyn in the UK, has just returned from a trip to our country. Continue reading →