Michael Jordaan new Chairman of Wines of South Africa (WOSA)!


WOSA Michael Jordaan (LR)After appointing new CEO Siobhan Thompson, who took over the reigns from Su Birch in November last year, the Board of Wines of South Africa (WOSA) has elected dynamic Dr Michael Jordaan as its Chairman. Both appointments are likely to be a breath of fresh air for the international wine marketing body.

Jordaan had a high profile job as CEO of FNB, turning the bank around in the ten year period he spent there, the bank receiving an accolade as the world’s most innovative bank at the BAI-Finacle Global Banking Innovation Awards in Washington two years ago.  He left the bank late last year, to spend more time with his family on their farm Bartinney on the Helshoogte Pass in Stellenbosch, having commuted between Johannesburg and Stellenbosch for many years.  He remains an Executive Committee Member of FirstRand Banking Group. Jordaan is also Chairman of Social Media platform Mxit.  He has been named CNBC Africa Business Leader of the Year for Southern Africa. He and his wife Rose also own Bartinney wine and champagne bar on trendy Church Street in Stellenbosch.

Jordaan is a Social Media expert, and showed his responsiveness on Twitter while he was at FNB.  He has 50000 Twitter followers.  He Tweeted as follows after his election as Chairman of the WOSA Board yesterday: ‘At Wines of South Africa Board. Just been voted as Chair. Honoured. Hope to help further improve image of our wines abroad‘.

Outgoing WOSA Chairman Johann Krige of Kanonkop, who led the marketing body for the past five years, said of his successor: ‘South African wine exporters can only be enriched by exposure to Michael. Here is someone who is arguably South Africa’s leading banker and who could be working at the most senior level in business anywhere in the world but has chosen to remain in this country, contributing his strategic, marketing and media skills with an unusual combination of imaginative flair and rigorous analysis. WOSA can benefit substantially from his entrepreneurial passion, while his strategic, disruptive business philosophy could well unlock the true value of South African wines internationally.   His creative thinking and capacity to see opportunity could not come at a better time as the country seeks to broaden its reach and establish itself in new markets’.

The media statement issued by De Kock Communications on behalf of WOSA does not include any quotes from Jordaan, nor an indication of where he will lead the organisation.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com  Twitter: @WhaleCottage

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2 replies on “Michael Jordaan new Chairman of Wines of South Africa (WOSA)!”

  1. Hopefully he will be pro biz with USA markets!? Susan Birch didn’t seem to quite get it…..

    • I think one can expect a total turnaround in WOSA Bob, which has not always had positive support nor buy in from all the wine estates.

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