Category Archives: conferences

Future of Tourism attractions in Southern Africa

June 10, 2015

The Attraction Management in Southern Africa 2015 conference was held at Avenue, a newish event venue in the V&A Waterfront, at the beginning of this month. I was particularly interested in the talk by Professor Albert Postma from The European Tourism Futures Intitute, and was grateful to Splash PR for allowing me to attend this particular talk.

Professor Postma spoke about the methodology of trend spotting, which his Institute uses in its work.

Professor Postma identified Maxi trends impacting on Tourism:

1. The Aging society, which creates a different audience, one should plan already for the current young generation, becoming older, looking at the future through their eyes, being Generations Z and Y

2. Future of wealth and the recovery of world economies. Not everyone can pay for Continue reading →

New talked-about Speakers-Corner development to include new restaurant and bars in Cape Town City Centre!

May 20, 2015

The Cape Town city centre is a gem of history, many beautiful old buildings being restored by developers and given a new lease on life. A new 3000 m² development by Urban Lime on the corner of Church Square and Parliament Street, previously a warehouse, will become a grand 4-storey urban development Speakers-Corner, with 15 offices, a restaurant, a bar, and specialist retail outlets, it was announced at a function in the building last night.

One had to announce one’s arrival downstairs in a corner space of the Victorian building, which will become part of the restaurant, and it had a ‘Retro Woman’ mural painted by Johannesburg-based mural artist Sonny, giving one a taste of what is to come. The building has exposed brick, original Continue reading →

Franschhoek Literary Festival 2015: Social Media ‘the CCTV footage of our lives’, beware the legal consequences!

May 18, 2015

The Franschhoek Literary Festival has never viewed Social Media as a serious literary genre, and its token recognition of writing on Blogs, Twitter, Facebook, and Instagram is reflected in the event’s poor use of the medium to communicate with its audience of attendees and potential future visitors. It is a shame that the two Social Media sessions overlapped so much, much of what was said on Friday being repeated on Saturday, not surprising in that two of the three speakers were the same persons.

Friday’s session was one of the Festival opening events, and was not as well attended as one would have thought, but the starting time may have been too early. The target audience was not Continue reading →

Marketing Cape Town and Western Cape: get out of ‘silos’, urges Andrew Boraine!

May 7, 2015

Western Cape Economic Development Partnership (EDP) CEO Andrew Boraine addressed The Institute for Public Relations & Communication Management Western Cape at its AGM at the Bantry Bay Hotel last night, talking about communication and its impact on the economic development of Cape Town and the Western Cape.