Tag Archives: General Motors

Venishree Mayer: From automotive marketing star to producer of star ADHARA premium extra virgin olive oil!

 

I met Venishree Mayer of Fraaigelegen Farm in Tulbagh with her husband Jürgen for the first time last Saturday, but have connected with her since I started the Lockdown Food Delivery and Collection Restaurant Facebook Group in May, being a very generous sponsor of her beautiful chic olive oil bottles as prizes, as well as in recognition of the Cape’s top women restaurateurs for Women’s Day. Venishree and Jürgen shared their story over lunch about moving from Germany to Tulbagh five years ago, and in creating their award-winning ADHARA premium extra virgin olive oil. Continue reading →

Entrepreneurs are born, not made! A business perspective on the Franschhoek Literary Festival!

Franschhoek Literary Festival Michael Jordaan Whale Cottage PortfolioWe have written about the odd titles given to the Franschhoek Literary Festival 2014 workshop sessions.  One of these was the discussion about entrepreneurism, entitled ‘Business Bundu Bashers’.  The alliteration in no way reflected what the topic of discussion was about!

Michael Jordaan, former FNB CEO, newly elected Chairman of WOSA (Wines of South Africa), and Chairman of Mxit (left), was the chairman of the panel of four writers, which had one hour exactly (well less to be exact, due to the slow microphone wiring) to discuss whether in essence entrepreneurs are made or born.  Panelists were Peter Vundla (author of ‘Doing Time’), Angela Makholwa (a crime author and writing agency owner, who seemed out of place on the panel, despite her charm), Herman Mashaba (writer of ‘Black Like You‘, a play on words of his very successful African beauty product company Black Like Me), and Bertie du Plessis (writer of ‘Your Small Business Nightmare’).

Peter Vundla worked at Ogilvy & Mather for ten years many moons ago, and shared that he used to watch his white colleagues, thinking that he could run an ad agency better than they could.  He called this process of learning by observation ‘Doing Time’, the title of his book.  He went on his own, setting up HerdBuoys, our country’s first Black-owned ad agency, and they saw tough times initially, having their homes and cars repossessed, in not having any start-up capital. But nothing could break their determination to succeed. Books have been ‘the companions of my life‘, he said.  peter-vundla-doing-timeVundla said his autobiography includes (former President) Thabo Mbeki, his father, the current government, and HerdBuoys.   He proudly shared that he brought the Zara retail outlets to our country, being the local partner of the  international clothing store.  He said that he is not afraid to say what must be said, even in his book, and he attacked the Franschhoek Literary Festival for most of the attendees of the discussion session being ‘White’.  He called for a Soweto Book Fair!  Vundla said it’s lonely to write a book on your own. For him it is not about the money he can make from a book, but about how many persons read it.  The agency did well, taking on Coca Cola, General Motors, and Sprite as some of its top client brands.   Makholwa said that the sale of the Continue reading →

kulula and Robertsons #SkyDine demonstrates Partnership Marketing, but is it credible?!

Robertsons #SkyDine 1012150_615996955141343_1635024227_nA workshop held above Truth coffee shop about ten days ago, at which One Up Agency’s Alex Harrington-Griffin and Cape Town Magazine Managing Director Marcus Zandhuis spoke, focused on the concept of Partnership and Collaboration Marketing, and used Robertsons’ recent #SkyDine collaboration with kulula.com as one example of such marketing.

The Robertsons #SkyDine promotion is an interesting if not bizarre example of Partnership Marketing. Chatting to the brand’s Social Media Manager at The Ultimate Braai Master Cape finals on Saturday, he explained that Liquorice, the company he works for, only handled the Social Media aspects of the campaign.  Durban-based ad agency The Hardy Boys, handling the Robertsons’ account, conceptualised the campaign. A planeful of bloggers and food journalists from Cape Town (and Johannesburg) was invited by marcusbrewster, the campaign PR agency, to a surprise flight to Johannesburg, and on the return flight to Cape Town, Reuben Robertsons Riffel introduced the surprise 3-course meal which he had designed, and which was prepared by airline catering company Foodirections. Utilising plane crockery and an airline catering company, food plating and presentation was disappointing.  We recognised Continue reading →