Tag Archives: music video

Corona Virus: Lockdown Journey Journal, Day 48 of Level 1, 17 April 2021.

 

Saturday 17 April 2021, Day 48 of Level 1 😷

Corona Gratitude 🙏

#Grateful for another summer day forecast at 24C which became a 28C one; for a very relaxed day, starting off with a tea and croissant treat with Vivian Warby at Firefly, being addressed by Daniella Kisten of Minted Ginger, supplier of Chef uniforms and aprons from a neighbouring table, leading to an interesting restaurant catch-up, promising each other a tea date; for a beautiful turquoise blue ocean today, very calm and almost flat; for hearing the ‘Love my Life’ song by Robbie Williams for the first time, with amazing words, a song of self-affirmation, including ‘I am Free’, something I’ve never expressed gratitude for before, #thankyou Linda Gotlieb 🌹; for being able to see The Funeral of Prince Philip at 4 pm our time, finding it by chance via a German TV channel, so moving, despite its small size, with its ending of William, Harry, and Kate walking together in leaving the Chapel ❤️; for a power walk up the 100 Houghton Steps, gaining 300 points, bringing me closer to my goal of points to achieve by the end of this month; for the amazing surprise of there being almost no litter, having come armed with a garbage bag; for my Bakoven sunset pic of earlier this week being posted by Daily Maverick today (Photograph above); and for being happy, healthy, and free. 🙏💙 Continue reading →

New Lost Frequencies music video ‘Crazy’ sings the praises of Cape Town’s Beauty!

How refreshing and uplifting to see Cape Town and its beauty presented in a new music video by Lost Frequencies, a joint production by Belgian DJ and producer Felix De Laet, with Dutch DJ duo Zonderling, for their new song ‘Crazy’, in the midst of our city making headlines for all the wrong reasons currently! It already has close to 19 million views, and is enjoying great hit success. Continue reading →

Colourful Cape Town in ‘Happy’ music video excellent marketing for our city!

Happy music video titlePharrell Williams’ song ‘Happy‘ is infectious, and on the playlist of radio stations like Kfm every day.  Now it has been honoured with a unique Cape Town inspired music video, by a team of five local filmmakers, who made it for free, and want it to go viral, and to be seen by as many people as possible (93000 views in the past two days already)!  It is fabulous free marketing for Cape Town!

Using the Cape Town World Design Capital 2014 colour yellow as its title page, which will bring it some brownie points, the Cape Town music video captures a 12 hour day.  It includes the Sea Point Promenade, Muizenberg beach, Athlone Stadium, a number of township and Cape Flats scenes,  colourful Bo-Kaap with minstrels, Charly’s Bakery, with the street art portrait of the late Nelson Mandela across the road, St George’s Mall, and Long Happy Cape Town SkaterStreet.

The music video was directed by Shamiel Soni and Tannan Woods, and directed by Nicky Priem.  Priem says of the ‘Happy‘ music video, and the reason for making it: ‘We are the most amazing city in the world.  I think it was important for us to showcase the Mother City’s diversity and beautiful people.  We all love the song and the message it portrays and I think the video helps unite our City. It gave us an Continue reading →

SA Tourism entices tourists to holiday in ‘Paradise’!

One must salute SA Tourism in capitalising on Coldplay’s filming of its ‘Paradise’ music video in Cape Town, the Boland and the Karoo in marketing our country to tourists, something Cape Town Tourism and Cape Town Routes Unlimited had not thought of doing!

Coldplay performed in Cape Town and Johannesburg in October, and at short notice decided to film the music video for ‘Paradise’ in Cape Town, outside Paarl, on a game farm in the Karoo, and at its concert in Johannesburg.  The title of the song could not have been better chosen to reflect our beautiful country and city, and its popularity as a song, and as a fun and funky beautifully shot music video, has a tremendous tourism benefit for South Africa generally, and the Cape specifically, not costing the tourism authorities a cent.  The music video has had more than 44 million views to date, and the song has just started 2012 as the number one single on the UK hit charts, to the band’s own surprise in their Tweets.

SA Tourism is running a competition on a special Facebook promotion page, inviting those seeing the ‘Paradise’ music video on YouTube, to share with SA Tourism which part of the country ‘gives them inspiration in the same way it did for Coldplay’, reports the Australian eTravel Blackboard site.  The ten most imaginative, heartfelt, fun and spontaneous submissions from all over the world will be shortlisted, and put out to vote, to select the best. The winner will receive a 5-day holiday in South Africa, with the compliments of SA Tourism. The SA Tourism promotion proves that international tourism marketing does not need to cost the earth!

We would like to see lots more creative promotions and marketing of our country and the Cape from the tourism authorities this year, especially to the UK market, which has seen a massive drop-off, and has been our region’s tourism bread-and-butter.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage