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Only 16 of the 2019 Top 20 Restaurants in SA are still operating! How has our Gourmet scene changed in the past year?

In preparing for an interview conducted by Süd-Africa Magazin newsletter writer Werner Klein about how the restaurant scene has changed in Cape Town and the Winelands since Lockdown started over a year ago, I looked specifically at the Eat Out Top 20 Restaurant List of November 2019. Eat Out did not Award any restaurant awards in 2020, and appears unlikely to do so in 2021.

Of the latest Eat Out Top 20 Restaurants shortlisted, only 16 of our country’s Top 20 are still operating, I was shocked to discover.  Three of the four the top restaurants closed down in 2021. Two of the restaurants were on the Top 10 list, and two on the List of 11 – 20 ranked local restaurants in 2019.

The four restaurants which have closed down permanently are the following:

#   Restaurant at Waterkloof: The Chef Gregory Czarnecki owned restaurant operating at Waterkloof Winery in Somerset West closed on 22 November 2020. There has been no sight or sound of Chef Gregory, last posting on Instagram on 22 February. The restaurant held the number one slot of the Eat Out Top 10 list in 2018, and was ranked third in 2019.

SA Top 10 Restaurant List loses one of its stars as Restaurant at Waterkloof closes down in two weeks!

#   The Shortmarket Club was the first Fine-Dining restaurant to close down in Lockdown, almost immediately after it began last year.  In December 2020 it reopened with most of its chef team, who left Tintswalo to reopen the restaurant.  It has since ‘closed indefinitely’ but is still on the website of the LDR Group of Restaurants owned by Chef Luke Dale Roberts.  The site currently operates as The Test Kitchen Fledgelings, a Burger joint only operating on Fridays, and a training ground for new chef talent. In 2019 The Shortmarket Club was ranked at number 18 in 2019.

Is Chef Luke Dale Roberts scaling down his Restaurant Group? Salsify at the Roundhouse no longer part of the Group!

#   Mosaic at The Orient is the saddest closing, very unlikely to be due to the Lockdown. An Eat Out Top 10 restaurant for most of its existence, yet never given the number one slot, Chef Chantel Dartnall and her restaurant received better international recognition than local!  She appears to be investing in herself, taking time off at a local coastal retreat, and to spend time in Paris, to learn French and to work at a restaurant there. At the Eat Out Awards in 2019 Chef Chantel announced that she would no longer participate in the Eat Out Awards, wishing to make space on the Awards list for younger chefs and their restaurants. Many saw a different message in this announcement, given that she was not receiving the recognition she deserved locally. She was followed by Chef Luke Dale Roberts a few weeks later, in making the same announcement. Restaurant Mosaic closed down outside Pretoria at the end of March. It was ranked 9th in 2019, an insult to the restaurant  and its chef.

Top 16 women Chefs recognised by Michelin for International Women’s Day, Farewell to only Top SA Woman Chef! !

#.  La Tête also closed down, on Bree Street, on 6 February. It was ranked 17th in 2019.

 

The remaining Top 20 restaurants, in order of their 2019 ranking from number 1, are:  La Colombe, The Test Kitchen, Wolfgat, FYN, La Petite Colombe, Eike, Salsify at The Roundhouse, Chefs Warehouse at Beau Constantia, Camphors at Vergelegen, Overture, LivingRoom at Summerhill Estate, Chefs Warehouse at Maison, Greenhouse at The Cellars-Hohenhort, Le Coin Français, Tjing Tjing Momiji, and Rust en Vrede.

 

The interview about the changing restaurant scene in the past 13 months highlighted the following:

#   The restaurant industry has been doing well in the past two months, when the regulation regarding the sale of alcohol in restaurants was normalized, and the Curfew start time moved to midnight. Restaurants are reporting excellent trade, especially on weekends.

#   A total of 100 restaurants have closed down in Cape Town and the Winelands. Chef Luke Dale Roberts has lost two restaurants in his stable, only retaining The Test Kitchen and The Pot Luck Club.

#   More than 70 restaurants have opened, Chef Liam Tomlin having opened three in this period.

#.  A handful of restaurants announced their permanent closure, but managed to reopen again, including Clarke’s, Nelson’s Eye, and Perseverance Tavern.

#.  Franschhoek has been particularly hard hit by the Lockdown, losing Foliage a week ago, and Entrée and Fork recently. Yet restaurateur and Chef Darren Badenhorst has opened two new restaurants,  and has taken over the running of Tuk Tuk, in addition to his two existing restaurants.

#.  The ultimate fine dining restaurant has opened in our county, Restaurant KLEIN JAN at Tswalu Private Game Reserve, owned by Chef Jan-Hendrik van der Westhuizen, who also owns one Michelin Star JAN restaurant in Nice. The new restaurant is likely to fly right into the number one spot when Eat Out reintroduces its Awards.

Chef Jan-Hendrik van der Westhuizen finally opens his Restaurant KLEIN JAN in the Kalahari, most expensive restaurant in SA!

#. Capetonians can more easily access our city’s fine dining restaurants. It still takes three months to book at Wolfgat, and it took six months to get into The Test Kitchen. The latter restaurant now has availability for all dates in May. Most top restaurants now offer Reduced Tasting Menus, fewer courses offered making them more affordable.

I am grateful to have had the opportunity for an amended German version of this story to be published in the Newsletter of the Süd-Africa Magazin.  https://www.sued-afrika.de/artikel/newsletter-11-kapstadt-gastroszene-im-wandel. And for the magazine using a photograph of Utopia Cape Town restaurant.

 

Chris von Ulmenstein, WhaleTales Blog: www.whaletalesblog.com  www.chrisvonulmenstein.com/blog Tel +27 082 55 11 323 Twitter:@Ulmenstein Facebook: Chris von Ulmenstein Instagram: @Chrissy_Ulmenstein @MyCapeTownGuide

 

A whale of a 19-year Guest House career comes to an end, a new Food career awaits!

imageIt was Futurist Faith Popcorn who predicted a trend of ‘Recareering’ back in the ‘Seventies, one having multiple careers in a lifetime, at a time when I myself was in my first career as a Futurist. I could not have foreseen that my career path from Futurist to Market Researcher, Marketing Lecturer, Research Consultant, Food PR Consultant, and then Guest House owner for the last 19 years would lead me to my new and seventh career, to that as a Continue reading →

Restaurant Marketing: how to improve business!

restaraunt-marketing-ideasAn American article guides restaurants with 25 Restaurant Marketing Ideas, Tips and Strategy to win in the food business’, most of which are applicable to South Africa too.  Local restaurants are not known to be good at marketing their food and service!  The list of ideas suggested is as follows:

1.  Photographs are THE way to market restaurants, via Instagram in particular, ‘high-quality, drool-inducing photos’ being the best way to promote a restaurant.  It is worth investing in an excellent food photographer.

2.   Loyalty Programs on online food apps attract attention and reward loyal custom.

3.  In the USA Yelp is vital, positive reviews being a massive marketing plus.  It has not been heard Continue reading →

Is Business blogging going bust?

A study conducted by the University of Massachusetts Dartmouth has found that company blogging is at its lowest level, with only 37 % of American companies maintaining their blogs last year, down from 50 % on 2010, reports USAToday.com.  This finding coincides with our finding of Blogging Burnout, seeing the decline in local food blogging frequency, which we wrote about last year.

The USA study says that due to the time required to blog, having to find new content, as well as the liability and legal risks involved in its content and comments received, Social Media Marketing via Twitter, Facebook and Tumblr are gaining ground.  Only 23% of the Fortune 500 companies still have an active blog.  The benefit of a blog is that the company owns the content. Twitter has a downside though, says the article, in having ‘a lot of noise’. The Bank of America closed its blog, wanting to ‘be where our customers are‘, a spokesperson said.

One reason for the failure of corporate blogging is that it is too hard-sell and company focused, instead of being informational. “Companies don’t understand that the content of a blog shouldn’t be ‘about me’. Such content tends to be dull”, said a PR company CEO. If handled correctly, blogs are an important means of asserting industry leadership through its content about industry issues, and are inexpensive compared to advertising costs.  Blogging also reflects the corporate personality via its content.

We have seen few corporate blogs in South Africa to date, with only a few players in the hospitality industry writing blogs for their restaurants and accommodation establishments.  We believe that a Social Media strategy should contain a mix of Blogging, Twitter, and Facebook, and it should not be a case of choosing one or the other.  They are not interchangeable, and attract very different audiences.  At Whale Cottage Portfolio we write a regular WhaleTales newsletter too, to reach our guests and industry colleagues who have not yet embraced Social Media, of which there are great numbers.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage