For most South African businesspersons the Corona Virus Lockdown has been a disaster. For Iconic Brands’ Mark McCarthy it was a catastrophe, being a sales representative for a number of leading alcoholic beverage brands. Yet it brought out the best in him and his partner Tanja, in that an overseas gift of salt created a spark of an idea to launch something similar, leading to the creation of a range of five Bespoke Kalahari desert salts, which are 100% natural, organic, handcrafted, preservative-free, additive-free, colourant-free, flow agent-free, and micro plastic particle-free.

What I loved even more than the five unique salt flavours, including a Gin Botanical Salt, is the handy salt container as well as the little Bamboo spoon that accompanies each container, shrink-wrapped to make it 100% safe for use in these Covid times. Each salt variant specifies its ingredients, and offers suggestions for the foods to use it on.

Mark sent me a detailed background story to his Iconic Brands Kalahari Desert Salt range, detailing the product development journey he went through until he launched his Iconic Brands Bespoke Salt range last week:

#  Gin Botanical Salt: Gin Botanicals, non-Alcohol, Kalahari Desert Salt

#  Juniper Berry Salt: Juniper Berries, Kalahari Desert Salt

#  Lemon & Lime Salt: Lemon and lime zest, Kalahari Desert Salt.

#  Hibiscus Salt: Dried Hibiscus flowers, Kalahari Desert Salt.

#   Chili Salt: Chillies, Kalahari Desert Salt

 

‘This business only came onto the market this week. So it’s brand spanking new.