The Waterfront is set to become a soccer village during the 2010 World Cup, reports the Cape Argus.
Open areas in the Waterfront will become hospitality and match-viewing areas, while the Victoria Wharf shopping centre will be decorated with ‘larger-than-life’ soccer balls, interactive games and other World Cup memorabilia, according the the V & A ‘s newly appointed 2010 Commercial Director, John Elliot. Elliot comes to Cape Town from Australia, having been involved in the Sydney Olympics, the World Cup in Germany, and a number of Commonwealth Game and rugby world cup events.
Elliot is planning to make the Waterfront a “football environment with a lot of football content”. “It must be a safe and fun experience for all visitors. We expect a large contingent of fans, tourists and locals, and strive to make their visit to the V & A unforgettable”. He is working with FIFA sponsors Coca Cola, Sony and Adidas on an activity plan for the soccer tournament. Top soccer stars have been booked for promotional appearances.
The Waterfront expects 100 000 visitors per day, and even more at the time of the semi-final. It has also planned activities to coincide with the FIFA Final Draw, taking place in Cape Town on 4 December.
One hopes that the Waterfront’s airconditioning woes will be something of the past by the time the 2010 World Cup starts. The heat is unbearable in the connecting passages, near Melissa’s in particular, and the fashion mall and the Woolworths side of Victoria Wharf are also without airconditioning, Balducci currently being the exception.
Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com
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Im looking for soccer villages in Cape town.
– where they are based
– what they offer
– the availability
– how to get tickets
– how to pay for the tickets
– where do we collect them
– what does the client get as part of the package
– what is the parking